Finkelstein is the founder of Boulder-based, Customer
Paradigm, an interactive marketing firm
has helped clients including Xcel Energy, 3M, Level 3, BP
achieve top rankings through search engine optimization and
web marketing. Finkelstein is an adjunct professor for Colorado
State University, and has lead workshops around the country
teaching companies how to better optimize their websites and
get found. Finkelstein has written syndicated columns on web
marketing, and reaches tens of thousands of people each week
through Customer Paradigm's eLearning Series newsletter.
Finkelstein also helps his wife, Rabbi Jamie Korngold, run
Through search engine optimization, reporters
from Good Morning America, The Wall Street Journal, USA Today,
CBS News and Ski Magazine found out about the organization
and ran articles and TV segments. This intense media interest
sparked a book offer from Doubleday Religion, who published
Rabbi Korngold's best-selling book, God
in the Wilderness
, in April 2008.
Finkelstein has been featured in The New York Times as a Web
Guru, and his company has received numerous awards, including
the prestigious 2008 Rocky Mountain Direct Marketing Association
Supplier of the Year Award.