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Jean-Francois Monfette
Works at Business Development Bank of Canada
Attended HEC Montreal
Lives in Brossard


I'm pretty sure that the average view duration stats are wrong.

For example, on this video, 99% of our views come from Youtube advertising (True View - In Stream) and it shows an average view duration of 2:10.
But when I look at the audience retention report, I can see that at 10 seconds, we've already lost 50% of the viewers and another 10% at 30 seconds.
So if I bucketize all our views like that, I get an average of 63 seconds, which is more than 1 minute less than what my stats are telling me.

It's pretty much the same for all our videos.

I get the feeling that maybe this metric is only calculated for organic views. Am I right ?
Jean-Francois Monfette's profile photoTed Hamilton's profile photo
Always good to have extra sets of eyes!

Monetized vs. Non would be a good segmentation. We have some others we're working on first however.
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Are you analyzing your tech support tickets to improve your top customers retention ? Maybe you should ! Read this very insightful post by +Jacques Warren on Linkedin.
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This guy is named Sam Sung and used to work for Apple. He sold is Apple uniform on eBay and raised 2000$ for charity (Children's Wish BC/YK). That's a nice gesture !
A former Apple retail employee is using his coincidental name, Sam Sung, to raise thousands for charity.
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Filtered view vs Segmented view
Hi I am looking at data for a section of our website. I made a filtered view to have that data only. When I do a segment in another view and look at the content, everything is the same, except the time on page. I am a little bit puzzled. Could you explain how the calculation is different ? Thanks !
Johnn Four's profile photoMarco Cilia's profile photoJean-Francois Monfette's profile photoGregor Arentz's profile photo
+Marco Cilia I think you're right, but it goes to show that we may be reporting on data that should come with a warning. 
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Jean-Francois Monfette

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Site speed - site speed -site speed. It matters a lot!
Hot off the presses. Real research w/ numbers and everything.
Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again.
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Hip-optimization avec MC Commerce et l'équipe d'Optimizely. 
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Quick heads up for Google Analytics users. Advanced Segments in my account are now case sensitive and return bad data. Check yours too !
Jean-Francois Monfette's profile photoMarcin Urbański's profile photo
Maybe you make segment based on Hits and you Have diferent results what you expect? Whats the issue?
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Cette nouvelle technologie permet de voler votre NIP avec un iPhone. Protégez-vous en appuyant sur toutes les touches.
 ·  Translate
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This Graphic Explains All the Health Hazards of Sitting for Too Long
We know sitting too much is bad, and most of us intuitively feel a little guilty after a long day, staying at the same screen. But what exactly goes wrong in our bodies when we park ourselves for nearly eight hours per day?

Many things, say four experts, who detailed a chain of problems from head to toe. 

Itching to move? Here are some ways to workout at work....
By now, you already know that prolonged sitting is bad for your body. But what exactly goes on when you sit for hours every day? This graphic from the Washington Post explains.
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Jean-Francois Monfette

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Useless cloud image in Google+ Photos.

I really like Google+ Photos so I uploaded a bunch, but for some of them I get this cloud icon for which there is no explanation on rollover or on click. Anybody knows its meaning?
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Analytics is making Baseball even more boring than before.
Major League Baseball has an offensive problem on its hands: Hitting and scoring are down, strikeouts are way up, and that decline in firepower is getting decidedly dull. 
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Jean-Francois Monfette

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I am the very model of a Modern Data Analyst ! 
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  • HEC Montreal
    Finance and Management, 1997 - 2000
  • CEGEP de Sept-Iles
    Science, 1994 - 1997
Basic Information
Relentlessly pursuing a better way of doing things on the web
SEO, Web Analytics, Web Marketing
  • Business Development Bank of Canada
    Web Analytics Specialist, 2010 - present
  • Promopti Web
    Web Analytics and SEO, 2008 - 2010
  • Poste 23
    Web Advisor, 2010 - 2010
  • Banque Nationale du Canada
    Trading and Risk Management, 2002 - 2008
  • CTI Capital Inc
    Analyst and Trader, 2000 - 2002
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Sept-Iles - Montreal - Sept-Iles
Cette pharmacie est ouverte 24 heures par jour, même le jour de Noël ! Très pratique !
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
J'ai essayé presque tout le menu de Station F est tout est délicieux. Les entrées, les soupes, les plats principaux et les desserts. Le rapport qualité prix est aussi excellent. À ne pas manquer lors de vos visites à Montréal !
Public - 4 years ago
reviewed 4 years ago
Comedyworks is a very good place to spend an evening with friends. For a low price (around 12$), you usually get to see about 5 comedians, including a well seasoned pro headliner, who will make you laugh for more than an hour. The room is small, so you feel like the comedian is your buddy telling jokes in the living room.
Public - 5 years ago
reviewed 5 years ago
4 reviews
L'Artiste du Patin porte vraiment bien son nom puisque mes patins sont éguisé à la perfection à chaque fois. Ils aiguisent selon votre style de patinage et regardent même si votre lâme est au niveau après chaque aiguisage. Je les recommande à tous les joueurs de hockey (sauf à mes adversaires :) )
Public - 5 years ago
reviewed 5 years ago