I know it's gone too far away from the topic, but I guess I can still kind of elaborate on how football, in my mind, bring more benefit to university than what most people think, and why calling out UF football is nonsense.
1 First of all, the advertisement university get from football is not included in dollars measured in AD budget at all
. Football games are broadcasted by many of most watched networks, like ESPN, ABC, CBS, etc. This advertising potential is very apparent both historically and in the present.
For example, when George Denny took over as president of the University of Alabama in 1912, there were only 652 students. Denny used Alabama’s triumphs in the Rose Bowl to help grow the University to over 5,000 when he retired in 1936, or 11 times the number of students at the university when he arrived, and he also increased the faculty by a factor of almost six. http://www.encyclopediaofalabama.org/face/Article.jsp?id=h-1678
A 1994 poll taken at Alabama (and broadcast during the Georgia game) showed the football team was a major contributing factor in 74% of the students decision to attend the university.
Another example, TCU, which has only 4,500 students applied in 2000, experienced a record number applicants in 2011, which is 19000, because of heightened national recognition due to TCU's football victory.
2 Every university needs various sporting events to attract students, or in another way, to offer better education quality to students. While sporting events are very expensive affairs, football programs across the country allow these events to take place becuase of revenue provided by the football team. Without the funding provided by the football team, these other sports will probably take funding away from education, which is what you guys are fearing here.http://businessofcollegesports.com/2011/05/03/how-much-of-a-drain-are-other-sports/
3 Back to topic a little bit. UF's athletic department is funded by a separate, non-profit organization called The University of Florida Athletic Association. Their $2 million increase is unrelated to the university's actions involving the computer science department. UF football team is a net profit producer and supports other non-profitable sports. They have more than $6 millions incoming in last year in the whole AD, so what's wrong with $2 million AD budget increase here?http://www.theatlantic.com/business/archive/2012/04/college-vs-college-sports-why-you-should-ignore-the-outrage-at-the-university-of-florida/256252/
Again, I have no interesting arguing over "whether a football team is good for university or not". It's a far more complex topic than I can handle and more importantly, It's not my call, and I guess people made their choice already. I'm saying that the title of this article, and this post, are both misleading, and not true at all. If you disagree, show how UF football team affect the destiny of its CS department.