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Jayson DeMers
4,135 followers
4,135 followers
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Influencer marketing has seen a tremendous revolution, but if it’s going to survive the coming years, it’s going to need to evolve—and we, as marketers, should prepare to evolve with it.
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Take this fun quiz to see if you're actually busy, or if you're just busy bragging ;)
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Is it better for your campaign to focus on "wide" content, which appeals to a larger target audience, or "deep" content, which focuses on a specific niche?
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Reinforcement theory says that people are more likely to pay attention to things that support their world view, while ignoring things that don't. So how can marketers use it in content marketing? Let's explore.
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How could content headlines change in the future? What will we consider to be an "effective" headline or title in 10 years?
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There are some clever ways, as a marketer, to exploit the "reactive sharing" epidemic on social media. Here's how.
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If you don't have brand advocates regularly pushing your brand, you're missing out on the extra referrals and brand reputation benefits you could be getting. Here are 7 ways to get them.
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Should you start a YouTube channel for your business or personal brand? Here are seven of the most important reasons to do so (and how to do it):
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The day may soon come when AI assistants are practically indistinguishable from humans. And when it does, marketers are going to have new obstacles — and opportunities — to sort out.
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Google My Business promises to help local companies get more visibility (and search engine accuracy) than ever before — but is it worth the effort?
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