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Jayne Navarre
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Jayne Navarre

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I believe marketing encompasses (almost) everything a law firm does—what problems it addresses, how it solves them, what it costs, who it recruits, and how it is promoted. An outsider’s perspective, void of internal politics, can be a game changer. Meet today's law firm marketing consultant "specialists" in this post from the Virtual Marketing Officer...
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to proc...
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Have her in circles
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Jayne Navarre

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Looks like Google is some murky waters on the other side of the pond now that the EU high court has ruled that they must allow individuals the right to remove certain history. Sounds like a logistical nightmare. Would you be in favor of the "right to be forgotten" if the US followed suit? Here's my take....
“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history.” -Emma Carr of Big Brother Watch. Yesterday the European...
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People
Have her in circles
208 people
Steve Burton's profile photo
Volker Wegener's profile photo
Anthony F. Della Pelle's profile photo
Teme zegeye's profile photo
Bert Mahoney's profile photo
Cathy Webster's profile photo
Mark Elliott's profile photo
Lawrence Signore's profile photo
Peter Boyd's profile photo
Work
Occupation
Leader, innovator, writer, and publisher. Marketing communications + content and strategy development.
Skills
Seeing the big picture. Analyzing the best parts. Writing. Editing.
Story
Tagline
B2B content marketing strategist and writer, specializing in professional services marketing with a sub specialty in law.
Introduction
I am a content strategist and writer, focused primarily on law and law firm marketing. March 2015 will mark my 20th year working with law firms including roles as a director of marketing, chief marketing officer, and since 2008, an outside marketing consultant, writer, teacher, and speaker.

Over the years I have shepherded law firms and lawyers in the adoption of social content, search optimization tactics, blogging, social networking, email, websites, and analytics.

In addition ghostwriting three legal/business books and dozens upon dozens of articles for attorney authors and pages of website content for law firms, in 2010 I launched my own publishing company, Antaeus Books. My company edits, designs, publishes, and distributes business oriented books and literary fiction and non-fiction.
Bragging rights
Author of "social.lawyers: Transforming Business Development," WEST 2010, a definative text on the future of social media for law firm communications and the 2008 groundbreaking white paper for the Legal Marketing Association, "Humans Seek Connection."
Basic Information
Gender
Female
Jayne Navarre's +1's are the things they like, agree with, or want to recommend.
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I saw a great headline the other day: Dear Congress, It's No Longer OK To Not Know How The Internet Works. I remember fondly the days when

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Steve Jobs died yesterday. I never met the man, but his impact on my life, and yours, has been monumental. Steve Jobs changed the world,

BEST. QUOTE. EVER.
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Sometimes I hear someone say something and it just resonates with me. It sets the stage and explains it all better than anything I could

Slapped upside the head with truth
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Last week I was in Texas for the Legal Marketing Association‘s annual conference. Like any conference, there were some knock-it-out-of-the-b

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LOMAP consults with Massachusetts attorneys to help establish best office practices.

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Journal columnist Walt Mossberg shares his personal memories of Apple co-founder Steve Jobs, from their late-night gripe sessions to one fin

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Protocol at large firms demands hierarchy: addressing emails first to the senior partner followed by attorneys in descending order of experi

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Rick Skwiot reports on the not-infrequent occurrence of people talking to themselves on the streets of Key West.

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Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

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I spoke with LMA Executive Director, Betsi Roach and past presidents Nathan Darling and Kim Perret about the ABA clarifications on Internet

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How are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term used, so w

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Rick Skwiot used to live in St. Louis. He used to teach creative writing at Washington University. Now he enjoys the balmier world of Key We

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Google is cracking down on sites that over-optimize for SEO. Make these changes so your site won't get penalized.

A must-read insider’s view of Havana
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