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Jayne Navarre
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Jayne Navarre

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I believe marketing encompasses (almost) everything a law firm does—what problems it addresses, how it solves them, what it costs, who it recruits, and how it is promoted. An outsider’s perspective, void of internal politics, can be a game changer. Meet today's law firm marketing consultant "specialists" in this post from the Virtual Marketing Officer...
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to proc...
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Have them in circles
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Have them in circles
237 people
Susan Braun's profile photo
Scott Katz's profile photo
Linda Vanden Heuvel's profile photo
Mark Beese's profile photo
Bert Mahoney's profile photo
Lee, Gurney & Hess's profile photo
Sidnei Piedade's profile photo
Meus Ernso's profile photo
James Mannie's profile photo
Leader, innovator, writer, and publisher. Marketing communications + content and strategy development.
Seeing the big picture. Analyzing the best parts. Writing. Editing.
B2B content marketing strategist and writer, specializing in professional services marketing with a sub specialty in law.
I am a content strategist and writer, focused primarily on law and law firm marketing. March 2015 will mark my 20th year working with law firms including roles as a director of marketing, chief marketing officer, and since 2008, an outside marketing consultant, writer, teacher, and speaker.

Over the years I have shepherded law firms and lawyers in the adoption of social content, search optimization tactics, blogging, social networking, email, websites, and analytics.

In addition ghostwriting three legal/business books and dozens upon dozens of articles for attorney authors and pages of website content for law firms, in 2010 I launched my own publishing company, Antaeus Books. My company edits, designs, publishes, and distributes business oriented books and literary fiction and non-fiction.
Bragging rights
Author of "social.lawyers: Transforming Business Development," WEST 2010, a definative text on the future of social media for law firm communications and the 2008 groundbreaking white paper for the Legal Marketing Association, "Humans Seek Connection."
Jayne Navarre's +1's are the things they like, agree with, or want to recommend.
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New Year’s Resolution #2: Learn how this social media thingie works

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Last week I was in Texas for the Legal Marketing Association‘s annual conference. Like any conference, there were some knock-it-out-of-the-b

I am so mad, I could write a blog post

I am so mad at Barnes and Noble’s NOOK that I am writing a blog post about it. I have a 1st Edition WiFi NOOK. I spent $189 or so on it abou

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Rick Skwiot reports on the not-infrequent occurrence of people talking to themselves on the streets of Key West.

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Can ethics rules hinder a lawyer’s ability to serve today’s clients? | L...

I spoke with LMA Executive Director, Betsi Roach and past presidents Nathan Darling and Kim Perret about the ABA clarifications on Internet

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How are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term used, so w

A spicy Key West story by Rick Skwiot

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Google is cracking down on sites that over-optimize for SEO. Make these changes so your site won't get penalized.

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