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And there is nothing wrong with that. We can hear what these companies are doing. We can see if there is any part of our culture, people, customers, products, vision, strategy, that are even remotely conducive to adapting Apple's beat practices. If not, we are way better off spending time developing our own unique obsession with customers, our own obsession with destroying product stupidity, our own obsession with a insanely focused culture, and so on and so forth.
For all of the reasons above I'm not a big fan of conference speakers or books that are entirely based on: "You should do x, y, z, a, b, c because those are exactly the reasons Facebook/Apple/Walmart are successful."
What works for them will not work for you. Find your own way.
Posted by , Google Engage Ireland
Prominence in the local search results is often considered the Holy Grail for bricks and mortar businesses.
Targeting area-specific terms in your SEO efforts is extremely profitable. People searching for goods in a particular area are much more likely to be actively looking for somewhere to purchase, rather than just casually browsing the web. They know what they want, and more significantly, the location of where they wish to find it. Essentially, they are just waiting to become a happy conversion statistic.
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- 97th FloorLead Enterprise Digital Marketer, 2013 - present
- aHa! Modern LivingSales, E-commerce, 2008 - 2014
- 97th FloorJunior Account Manager, 2013 - 2013
- Self-employedWebsite Consultant, 2012 - 2014
- ElderHealth & LivingMarketing Coordinator, 2011 - 2012
- Arizona State UniversityPsychology
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