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Jay Oatway
Works at JayOatway Media
Lives in Hong Kong
2,794 followers|519,185 views


Jay Oatway

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Think about building a minimum viable audience for your business. 
How do you create a content marketing strategy that actually works? Here's where to start ...

Jay Oatway

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Email marketing is alive and well...if done properly
10 Stats Showing That Email Marketing Is More Alive Than Ever
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"As with many digital tactics, there's always someone proclaiming the imminent death of email marketing. It's "Killers" are said to include social media, instant messaging, mobile apps, and spam. However, it's still here, it's growing and the following data can prove it.

According to eConsultancy's report Email marketing industry Census 2014, US marketers claim that revenue from email marketing has increased proportionately by 28 percent in one years (2013 - 2014)."

Read all in below visual from +Uberflip.

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Go ahead, have another cup of coffee...
11 Reasons Why You Should Drink Coffee Every Day

Did you know that just smelling coffee can make you less stressed and that drinking a cup can instantly lighten your mood?

Hooray for the endless supply of reasons to drink coffee!

Cheers and happy Friday!

Read all 11 here via +The Huffington Post

or Pin it for later:

#tgifriday   #happyfriday   #coffeelovers  
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1,you have shares in a coffee plantation
Inspirational quotes just got a facelift: check out Notegraphy, the Instagram for Typography app
Are you a typography fanatic? If so, this...
Four months ago we covered Notegraphy, an Instagram-inspired editing app for creating notes with beautiful typography. At the time it was only available fo

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The biggest lies on the Internet #infographic #funny
True Facts Infography

+Nina Matzat shared a wonderful collection of "true facts," four of them are below.

Each is funny, painful, real, and extremely well put together. The entire collection is well worth seeing:
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The secret to getting lots of people talking about you is NOT mass marketing. It is by talking to the right people -- one-to-one.
You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with[ Continue Reading... ]

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What wearables could be...
If the Apple iWatch could have all my notifications & sending iMessages & emails, I wouldn't need a phone anymore

To be honest, if the coming Apple iWatch could have all my notifications, and an easy way to reply and send iMessages and emails, then I wouldn't need a phone anymore. I have the iPad Air always with me, it's so light and thin, so easy to cary with me. And I never do calls, two calls last year, none this year yet, and if I really need to make a call, I just find/borrow a phone somewhere to make it.

#apple #iwatch

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The future of rocket flight is here (and cool drone footage too)!

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Google Analytics changes some terms: visits are now called sessions... 
Google Analytics Changes Terminology

Google Analytics has quietly changed the terminology they use within the reports to change what they call "_visits_" and "_unique visitors."

Now, visits are "_sessions" and unique visitors are "_users_."

Nothing else seems to have changed.

ht +Barry Schwartz and +Nikhil Raj 

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Making the Grade: Social Media gets an A in the classroom
3 ways professors are using social media to better higher education: #highered
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Digital Marketing Consultant and Author
Digital Marketing, Social Media, Content Marketing
  • JayOatway Media
    Consultant, present
    Helping businesses, big and small, unlock their online potential
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Media Geek. Speaker. Author. Consultant. Tech Lover.

Since 2007, Jay Oatway has led Hong Kong in social media reach and influence. With more than 100,000 followers worldwide and an online influence score in the top percentile, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine.

Jay was also named one of Forbes Top 50 Social Media Power Influencers in 2012 and in 2013.

With a focus on social media's impact on business and the way we interact with each other, Jay provides social media training on how to tell stories that captivate, how to grow communities that matter, and how to cultivate online influence that delivers results.

Working as both a tech-journalist and digital strategist in Hong Kong since 1997, Jay has become a leading independent social media authority, speaking extensively to businesses about harnessing the power of the new digital tools.

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Jay Oatway's +1's are the things they like, agree with, or want to recommend.
The Plus Editor

A simple yet powefull & extremly usefull tool for creating beautiful Google Plus posts

Make Your Content Marketing Processes More Creative: 5 Actionable Tips

It's easy for industry experts to say "create awesome content," but that's not exactly a helpful "how-to." Follow these 5 tips to truly inte

How to Socialize an Event

Learn how to make your next event tightly integrated with social media.

Are View-Through Conversions the Last Line of Defense for Banner Adverti...

Here are the issues around view-through conversions and three ways to determine if it\'s a valid metric for your brand.

How to foil NSA sabotage: use a dead man's switch

Cory Doctorow: Registering for nothing-to-see-here deadlines could help to sound the alert when a website has been compromised

A 1944 Electromagnetic Radiation Poster Makes Learning Retro Chic

There are lots of interactions and fields around us all the time that we can't see. Like gravity. We can always count on gravity to be there

10 Best Ice Cream Brands According To Social Media [Infographic]

This study breaks down the most popular ice cream brands according to social media (Facebook, Twitter, YouTube and Klout). Is your favorite

64 Google+ Content Strategies [Infographic]

Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and th

#dream40 – Midsummer Night's Dreaming

theseus: Now, fair Hippolyta, our nuptial hour Draws on apace ... about this project. Shakespeare's comedy of love, fairies and mischief is

Google’s mission is to organize the world’s information and make it universally accessible and useful.

The Killer Feature In Instagram's New Videos Isn't What You Think It Is

Forget the 15-second length or autostabilization. Instagram's advantage is in sharing.

Instagram Users Have Already Posted 5 Million Videos

More than 5 million videos have been uploaded to Instagram during the feature's first 24 hours of availability.

'Midsummer' on Google+ Is Shakespeare as You've Never Seen It

The Royal Shakespeare Company is performing A Midsummer Night's Dream and it's entirely on Google+.

Google+ Qualitative Research Playbook – Think Insights – Google

Learn how to use Google+ to conduct socially enabled qualitative research in today's social media world.

Google I/O attendees will see their every move recorded in real time

During Google I/O this week, visitors to the Moscone Center will have their every movement tracked, but it's not as creepy as it sounds. Goo

Meet the Kickstarter for XXX Projects: Offbeatr

A Kickstarter for the XXX world? Meet Offbeatr, the crowdfunding platform for all things adult.

Drone to deliver beer-as-a-service • The Register

Organisers of South Africa's OppiKoppi Music Festival are promising attendees the chance to order a beer and have it parachuted out of a dro

Windows 8 'sales' barely half as good as Microsoft claims • The Register

Which is solid, unless we are to believe that many Windows 8 machines are in use but do not access the internet. Perhaps they're pushed into

Type 'Atari Breakout' Into Google Image Search for a Cool Surprise

Google is commemorating the 37th birthday of classic Atari game Breakout in the best possible way: It turned Google Image Search into a vers

Skyping with elephants: a new paradigm for education

In April, Think Elephants, a Thailand-based organization that promotes conservation through education, published the results of a study that