It was clear that nearly 8 years ago this country's Presidential Election was influenced by social media. No president in U.S. history probably used a communication device any better than our current President.
The question is will this next race be as influenced by social media? Honestly, unless someone else emerges the answer is....welll...no.
Why? Well quite frankly none of the candidates to this point are truly engaged on social media. Especially when you compare it to the way Barack Obama and his team have used and currently use it.
The Obama team really took the time to use the platforms in the right way.
1. To truly use the platforms as a way to communicate with not at the public.
Communicate with them about the person behind the social media profile not talk at those who were one it. It was relationship selling and word of mouth via the relationships made on social media.
2. The President became touchable through social media
Fact is, whether you voted for this president or not, whether you agree with this president's policies or not, this president's use of on going communication tools such as social media made him more touchable, more real, and quite frankly more human to more people than any previous president.
3. This President went out of his way to connect with the next generation.
This president was intentional. He spent time and energy with his team to truly focus on a younger generation of voters that maybe did not have money, but they did have votes. However, the genius behind it was that he created a way to make the younger generation feel like they were part of a movement, and they were important, and that they were going to influence policy and change...and all through a medium the younger generations typically like to use....social media
And it all happened because this president, made himself reachable, touchable, and more human as a result of social media.
These candidates for the 2016 election should have paid attention. However, they have not. Unlike 8 years ago, it looks as if the younger generation of voters will be neglected for an older generation of money. The younger voter felt a part of the political world for a short while...now they will go back to sitting on the sidelines, because none of the candidates are able to truly reach, touch, or communicate with the next generation.
What are your thoughts on social media and the upcoming election?
Agree or Disagree or something more?
Let me know!
Stay Successful My Friends!
#socialmediology #internetdoctor #2016PresElection #socialmediaandtheelection
Comments from folks following the article on "Facebook to Consumers: You're Idiots" suggests that at least some people plan to use G+ as a new outlet over Facebook.
Manipulation, just part of marketing, you don't believe in it?
I have been reading a great deal lately that G+ is dead...well...at the very least it is on life support.
But is it really?
I'm not so sure.
Let's be clear about Google in general. They are like the wise old owl in the 70's Tootsie Pop commercial when asked, "how many licks does it take to get to the center of a tootsie pop?" Answer: The World May Never Know. That is the mystery of Google, we really do not know.
Like everyone else I have an opinion, here are some of my thoughts.
1. Separating the social network into photo streams and post streams does not mean ending the platform, it seems to me to be more of a Facebook/Instagram research project. Break it down into posts and photo sharing.
2. Google+ still has fairly consistent activity. It doesn't make much sense to delete a network that clearly is see by the users as useful.
3. Google+ still has power. Interestingly enough posting on G+ still ranks well in Google Search.
4. It would not behoove Google to abandon social media when more of the world is embracing social media in a variety of platforms.
I know full well that G+ biggest problem is they have not found their niche. They have not identified their culture, and certainly it has not made a huge statement in the social media world. However, before we declare it dead, let's make sure what we are seeing in these changes are not just growing pains that lead to something better.
The last thing I would want to do is bet against Google or G+ for that matter.
Stay Successful My Friends!
Jay Izso, the Internet Doctor
#Googleplus #Internetdoctor #gotsocialmediology
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