Personally I have a logical bent. I enjoy articles that are based in logic. However, in reality you don't have to have data to get people to respond, you just have to connect emotionally.
This is why people with less knowledge, less credibility, can actually be more successful. They are able to say things in an emotional way that resonates with the reader or viewer.
In the following article this report of the effectiveness of marketing campaigns was compared. You know what we find....people are not interested in facts, they are simply interested in feeling good.
What are we left with, well it's easy. You can be tremendously successful if you are connected to the right brain or the emotional lobe of people.
To hell with the facts, just sound good. Pretty sad, for people who rely on facts to make decisions. The fact is...you are in the minority.
So bring on the made up statistics and the feel goods...at the end of the day you will be the winner.