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Social media and content marketing isn’t inexpensive, it’s just different expensive. Based on my estimates of true costs (not opportunity costs), a 50-person agency should expect to expend this much per month in content marketing:

Blog = $1,620
Chunky Content = $600
Social Media = $2,250
Agency Outposts & Metrics = $720

Total Cost (labor only) = $5,190/month or $62,280/year

Essentially then, a 50-person agency will be dedicating the same resources as are invested in a $42,000/year employee (with a 50% overhead factor). It’s not insignificant. However, one even semi-decent client that can be attributed to content marketing, or one good client that renews, or a couple of cross-sold services, and the agency is in the black with regard to content marketing investment.

(all the stats and formulas here)...
Jeremy Dearringer's profile photoRaghuram Sukumar's profile photoNeal Taflinger's profile photoMatt Hintze's profile photo
Fantastic post. SO true and certainly vindicating for those of us on this gravy train! Keep it comin...
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