Charles Dickens wrote every novel in serial format. Somewhere, we got out of that habit, and started to embrace the "mother of all" approach for content. It's time to swing the pendulum the other way.

Atomizing your content, and deconstructing it into smaller pieces has 6 meaningful advantages. That's what I wrote about this weekend.

http://www.convinceandconvert.com/content-marketing-2/6-reasons-to-make-your-big-idea-small/
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