It’s Time to Own Your Social Community

The days of the leased #social community are fading, and it’s time to re-embrace owned social.

Before the rise of #MySpace and #Facebook and #Twitter and #Tumblr, the “original” #socialmedia was created in the unglamorous yet impactful world of discussion boards and forums.

Some of these online conversation venues were organized by and for hobbyists, such as and many others owned and operated by my friend +Patrick O'Keefe. Other #discussionboards and #forums were built and managed by brands, as a special place for enthusiasts to gather and interact.

Read on as I discuss the rise of the leased social community. 
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