Here's a sneak peek of the all-new Convince & Convert, coming soon.

In this blog post, I talk about why we're redesigning, specific metrics and behaviors we're looking to impact, our editorial calendar, and how I blog. (+Mitch Joel challenged me and some other bloggers to talk about our process)

I hope this post is interesting and illustrative, as it's as honest and open as I can be about our process and metrics.
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