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The social media software business is a confusing mess. Companies don't know what each software package can do, and the messaging is almost universally vague (see my Messaging Quiz as evidence).

So, I created the 5 Categories of Social Media Software segmentation to help you sort out what you need - by use case.
Christopher Kanski's profile photoJay Baer's profile photoHarald Walker's profile photoCarol Montgomery's profile photo
In the area of “I need to efficiently respond to questions posed to our company in social media, and find real-time opportunities to provide assistance. Ideally, I could assign conversation opportunities to various people in the company.” you also find special social support/help desk tools like and
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