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New post on the blog today from +Lisa Loeffler

Video optimization and SEO lessons learned from the Crystal Light bikini campaign.

http://www.convinceandconvert.com/social-media-strategy/crystal-light-challenged-getting-ready-for-bikini-season/
In this case study, Lisa Loeffler examines Crystal Light's Crystal Light Challenge to determine what worked and what failed in their social media campaign.
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+Jay Baer you see the #BloomReach article on TechCrunch? SEO webcrawler from what I gather, always optimizing meta tags and such based on Big Data input from tons of sources ... http://www.bloomreach.com/ Could be an SEO shakeup...
 
Great post! I love the commercial and it's interesting to think about how Crystal Light could have improved their marketing around it.
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