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Numbers don't lie. But sometimes we lie to ourselves about what numbers mean.

I wrote a new post about the dangers of boiling social media research down to a single data point that we tweet, G+, and chatter about.

http://www.convinceandconvert.com/social-media-research-2/remembering-the-dangers-of-social-media-research/
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Blair Warner's profile photo
 
Yes, it is just as much an art as a science in reading stats and reports.
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