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Today on Convince & Convert, I wrote about how to effectively argue internally for more social media and content marketing resources.

You gotta show them the money!
Bilal Jaffery's profile photoDenise Butchko's profile photoJay Baer's profile photoHarv Whitman's profile photo
Yep, It is all about ROI. But that is hard to show on SM sometimes.
You talked about showing the money but provided no means of actually doing so. I think people need direction in that end. # of likes, follows don't mean anything except when you connect them and compare them with traditional 'marketing' campaign KPIs.

One cannot really execute on social media in a half-assed manner either. Specially if they are the lone ranger. ;)
Jay - you always say it so eloquently - and so smartly - thank you!
+Randy Hlavac I concur. The first problem is that many companies aren't even thinking about social from a financial return perspective (yet). +Bilal Jaffery I linked in the post to a presentation all about social metrics and ROI calculation. I've also written about 20 other posts on that topic, and most of a book about it. +Denise Butchko thanks. I appreciate that. Helps when your Mom is an English teacher!
Well written Jay. A very good view into how executives see the overall mission of a business and how they would decide to allocate funds for social media.
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