Profile

Cover photo
Jay Baer
Works at Convince & Convert
Attended University of Arizona
Lives in Bloomington, Indiana
28,879 followers|2,786,326 views
AboutPosts
People
Have him in circles
28,879 people
Work
Occupation
Social Media Strategy Consultant and Social Media Keynote Speaker
Employment
  • Convince & Convert
    Social Media Strategist, Speaker, and Coach, present
  • Off Madison Ave
  • Mighty Interactive
  • Visitalk.com
  • azfamily.com
  • Internet Direct
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bloomington, Indiana
Previously
Bloomington, Indiana - Flagstaff, Arizona - Phoenix, Arizona - Tucson, Arizona - Lake Havasu City, Arizona - Lincoln, Nebrasaka
Story
Tagline
New York Times best selling author, keynote speaker and marketing consultant.
Introduction
Greetings. I'm Jay Baer. I'm a hype-free social media and content strategy consultant and marketing keynote speaker. I'm a digital marketing pioneer, and have worked with more than 700 companies since 1994, including 30 of the Fortune 500.

I'm the author of the New York Times best selling business book Youtility: Why Smart Marketing is About Help not Hype -- as well as the ebook recently released Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling.

I run the very popular Convince & Convert blog and I host the weekly Social Pros podcast, which features social media managers from leading brands explaining how they succeed in social.
Bragging rights
New York Times best selling author. Able to leap enormous tequila bottles in a single bound.
Education
  • University of Arizona
  • Lake Havasu High School
Basic Information
Gender
Male
Other names
Jason Baer

Stream

 
Free Webinar That Will Help a LOT of People

Join me 4/29 please. 

RSVP here:  http://buff.ly/1peEMgZ

#webinar   #onlinemarketing   #usability   #customerexperience  
30
6
Daniel Lynton's profile photoSorin Cristian's profile photoWade Harman's profile photoBrendan Schneider's profile photo
8 comments
 
Thanks Jay. Ideally I can use the Webinar to start our validation process. Which will enable us to promote ur services via our bonded recommendation community called Vouch4. Look out for our DealDiary that lets people track if we are able to dealcraft something between us. ML
Add a comment...
 
4 Ways To Fix Your Facebook Problem
http://bit.ly/1h79pL8

Read an insightful email exchange between +Robert Rose from +Content Marketing Institute and myself about the state of #Facebook and the deepening challenge we're all facing around the declining numbers of organic reach and why this cow's milk isn't free ANY more. 

"Facebook is no longer a community, but is essentially a publisher – a vessel for advertising." says Rose. 


#socialmedia #digitalmarketing #Instagram #contentmarketing  
16
2
Patrick McFadden's profile photoBrendan Schneider's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
Always an incredible collection, and well worth your time. Bravo +Erik Qualman 
 
We just released #Socialnomics  2014 - happy viewing! 
5
3
Chad Thiele's profile photoVinay Koshy's profile photoBrian Rea's profile photoErik Qualman's profile photo
 
+Jay Baer Keep up the great work Jay. Your work is universally respected so I appreciate you kind words. 
Add a comment...
 
Secrets To Great Content Marketing: Value, Place, & Being The Best
http://onforb.es/1qJO167

If you’re a CMO or marketing leader, here are 3 key questions you should ask yourself before executing any content marketing campaign:

1. Is your content marketing useful?
2. Are you a digital dandelion?
3. Are you the best solution?

Remember:  It’s not about making content. It’s about making content that matters.

#contentmarketing #Facebook #YouTube #Twitter#Pinterest #Tumblr #Instagram #LinkedIn #Slideshare  
3
6
Eloqua's profile photoRick Wyers's profile photo
Add a comment...
Have him in circles
28,879 people
 
How To Succeed With Visual Social Media Marketing
http://bit.ly/1kIGWRs

Exciting Social Pros Podcast today featuring +Ekaterina Walter and +Jessica Gioglio to talk about their new book The Power of Visual Storytelling.

On this show you'll learn how to stand out from the noise and ways how your brand can tell its story in the changing media landscape.

#podcast  #socialmedia #socialmediatips #socialmediastrategy  
15
6
Sarah Michelle Solomon's profile photoAmanda Sturgill's profile photoAnna Maria Social Marketing's profile photoGarvey Price Team Bank Of England Mortgage's profile photo
 
Loved the article. Wonder if you would be interested in participating in a crowd sourcing project to write a book about the social business? http://igg.me/at/thesocialbusinessbookproject/x/7176998
Add a comment...
 
5 Ways to Connect with Your Audience Emotionally to Drive More Engagement
http://bit.ly/1lc2V1w

+Ryan Kettler says "If you want to generate more positive engagement, you must connect with your audience on an emotional level using valuable content that solves their problems. In this post, Ryan will share with you 5 tips to guide your strategy."

#socialmedia  #contentmarketing #socialmediastrategy  
47
17
Jolene Davies's profile photoEmma Jones's profile photoFrank Gainsford's profile photoJaneen Violante's profile photo
5 comments
 
+Gina Rau
If you do pay per click, then speaking to everybody could be very expensive, with lots of clicks, but no follow through or convesrions and a very bad BOUNCE RATE

Understanding your target audience, and writing specifically for them is vitally important for many reasons, with bopunce rate being the one that punishes those who are not writing for their audiences, or are marketing using scatter  gun style marketing and just hoping for a lucky hit.

Many people do not realise that bounce rate is being used more and more by search engines as a trust factor, which has very similar value to Google Author and Google Publisher. 

When viewers arrive on your page and are not interested, because you have written for one group within your blog but another in your web site, and then a different target market group in your social media posts, many will not stay within your online long enough, as they came from your content in one area expecting to find similar, or expanded content on the same topic, but find a different atmosphere with a different attitude.  This will truly impact on your bounce rate in a bad way, so be sure to align all your content in the different platforms, and ensure that your off line marketing dove tails well with your online marketing, and that the two are aligned and focused on the same target market groups.
Add a comment...
 
The Secret to Hiring a Savvy Social Media Manager
Great coverage today in +Inc. about the #SocialPros  All-Stars ebook I recently launched. 

http://www.inc.com/aaron-aders/marketing-pros-its-time-to-get-serious-about-social-media.html

Tips for social media managers, gleaned from the experiences and feedback from the 27 big-brand B2C social professionals featured in the ebook:

Experience Matters
Have Multiple Skills
Marketing Degree Not Required
Loving Facebook NOT Required :)

Lots of great quotes in here from social pros, too. Enjoy (and please spend some time with the actual ebook - it's linked in the article. You'll like it!)
47
15
Jay Oatway's profile photoFurore Magazine's profile photoJay Baer's profile photoJohan Claeys's profile photo
11 comments
 
+Jay Baer Happens to the best of us. :-)
Add a comment...
 
Another Entry in the Collaborative Economy

http://www.swappow.com launches today in Phoenix. The brand-new site and app (I'm an advisor) allows you to swap, sell, trade or rent action sports equipment.

First-class execution by an amazing team. 

#sharingeconomy   #collaborativeeconomy  
3
Add a comment...
 
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
http://bit.ly/1j0sIHp

Today Convince & Convert guest blogger +Jessica Gioglio shares how companies are developing meaningful opportunities to deliver positive experiences to their fans.

Read on to learn how these 7 tips will improve your own strategy:

1) Embrace Visual Imagery
2) Personalize, Don’t Spray
3) Make Yourself Useful
4) Be Human
5) Tell A Story
6) Be Shareworthy In Everything You Do
7) Live In The Moment

#socialmediastrategy   #contentmarketing  +Crest +General Electric +Dunkin' Donuts +Coca-Cola +BBC News +Instagram  #Vine   #Facebook   #Twitter  
4
3
Shauna Nicholson's profile photoWade Harman's profile photo
Add a comment...