- Convince & ConvertSocial Media Strategist, Speaker, and Coach, present
- Off Madison Ave
- Mighty Interactive
- Internet Direct
Greetings. I'm Jay Baer. I'm a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.
I've advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.
I'm the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
My Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.
I'm the creator of five multi-million dollar companies, am also an active venture capitalist and technology advisor, as well as an avid tequila collector.
- University of Arizona
- Lake Havasu High School
Last time I checked, 3.75 million blog posts were written today.
Now how many of those were read today?
Your guess is as good as mine. A very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle.
But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel? Or Arianna Huffington?
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals?
I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Read on.
#blogging #blogstrategies #bloggers #bestblogs
#Mobilegeddon ~ also known as April 21st ~ is the day #Google changed their algorithm to PUNISH websites for not being mobile-friendly.
See if your site is mobile friendly NOW and head to--> https://www.google.com/webmasters/tools/mobile-friendly/
#mobilefriendly #mobilefriendly #mobileapps
Google's job is to deliver the best results to the person doing the searching. And if your website makes it unduly difficult for the searcher to get the answers they're seeking, when searching from a mobile device, then that's your problem.
Google, doing what's best for the searcher, is placing the user experience first and foremost.
Brand queries are not affected, so if someone is searching specifically for you, they'll still find you. But other than that, the rest is on the business to do right by the end-user.
This was an exciting episode of Jay Today to record, as it chronicles the initial trial run with my brand new Echo.
It’s a new consumer product from Amazon at a price point of $99 (note: now $149).
It plugs into the wall and connects to your Wi-Fi. Essentially, it’s like Siri, but better because you don’t have to have your #phone with you, it works strictly with voice controls, and it also plays #music, the #radio and #podcasts on a surprisingly decent speaker.
You can also ask it to place items on your shopping list like “get toilet paper.” For now, you cannot conduct commerce through the Echo, but that’s assuredly where Amazon is headed.
(watch video below for my demo, including the question “Who is Seth Godin?”)
"I love to listen to things in general (it's one of the best ways I learn - audiobooks, podcasts, keynote mp4s, etc) so I find this quote to be a solid summation of how I try to carry myself professionally. I still and will always have a lot to learn so I'll continue to listen!"
Seems to be true across many areas in life! Listen: bit.ly/Pet360Podcast
The creators movement is taking (or has taken) off!
In this post Nick Robinson shares how you can empower the principles: Authenticity, Earned Trust, Network Economics, and Community First.
#photography #video #canva #snapchat #youtube #vessel #contentmarketing
Community managers have a challenging job.
They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly.
In this post brings some humorous examples of how is mixing up their social landscape!
#Moms have the most spending power out of every vertical of #consumers.
Lately, brands of every genre are teaming up with mom bloggers and reporting some really awesome brand lift and campaign results.
Read on as shares some great insights on how to get in front of #mommy #bloggers!
On the blog today with who also has a NEW book debuting today. Pick it up on Amazon at http://amzn.to/1GeRrG3.
As she describes in her new book Stand Out, there is a solution to leverage your investment in content creation.
Even BEFORE you put the metaphorical pen to paper, think through your plan for content dissemination.
As social media strategist told Dorie, “It’s not good enough to just produce long-form content; you have to put out microcontent to drive awareness to it.”
For every major piece of content we publish, we produce a 3-5 minute video that focuses on a key point from the article and drives traffic to it for "more information."
How Big Brands Get Permission to Use UGC
, #SocialMedia Manager & PR Specialist at , Inc., joins the Social Pros #Podcast this week to discuss social as a way to improve the #customer experience, the value of listening on social, and the scalability of user-generated content.
#UGC #contentmarketing #pets #petlove
Are media companies getting into the marketing software business?
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://amzn.to/1DDURkw
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
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Find More Jay:
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes
Captora Raises $22M To Help Marketers Increase Their Reach | TechCrunch
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"Growth Hackers" cartoon | Tom Fishburne: Marketoonist
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The Rise of Promoted Content, Decline of Organic Reach, and Future of So...
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McDonald’s Made the Right Move in Response to Gross ‘Pink Slime’ | TIME.com
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Here's the Difference Between Content Marketing and Social Media
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Where Most Got Social Business All Wrong, Including Me
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How to Create Marketing That's Actually Helpful [Printable Checklist]
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Podcast Review: Social Pros with Jay Baer and Eric Boggs
Podcast Review of Social Pros Podcast, featuring “Real People doing Real Work in Social Media" with Jay Baer and Eric Boggs