- Convince & ConvertSocial Media Strategist, Speaker, and Coach, present
- Off Madison Ave
- Mighty Interactive
- Internet Direct
Greetings. I'm Jay Baer. I'm a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.
I've advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.
I'm the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
My Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.
I'm the creator of five multi-million dollar companies, am also an active venture capitalist and technology advisor, as well as an avid tequila collector.
- University of Arizona
- Lake Havasu High School
Here's the SocialPros #Podcast round up for May with guests , , &
This month, as ever, we spoke with some incredible guests on the Social Pros Podcast: the Twitter expert author of “twitter power 3.0,” Verizon’s authority on customer insights from social media, a global digital marketing leader from Philips, and a social customer support pro from Jackson Hewitt.
May’s Social Pros guests come from varied backgrounds and experiences.
Their expertise and passions range from #Twitter to #video #content to social media #market #research. The one thing they have in common? They’re all talking about customer support on social media.
It’s very simple: Companies who are committing seriously to customer support on #socialmedia are reaping the benefits1; companies who aren’t responding to #customer requests and issues on social media are suffering.
This month’s Social Pros all understand the importance of a solid social customer support strategy.
Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/
Today's Sprout Social shout out goes to my #friend , who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.
(http://candidio.com), a simple and affordable #videoproduction company.
(http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a #video #podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
* FOLLOW JAY BAER:
* FOLLOW CONVINCE & CONVERT
* OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/
Only 15% of social media marketers are using Slideshare. (highlight to tweet)
85% of social media #marketers are missing out on a fantastic opportunity.
Th 2015 #SocialMedia Marketing Industry Report, released this week by Social Media Examiner found that usage of increases steadily in lock step with with the experience of the social media marketer.
Read on to learn why I think social media marketers gravitate toward Slideshare is because they recognize that social media is about actions, not eyeballs
ACCORDING TO #NIELSEN, WE TRUST FRIENDS AND FAMILY MEMBERS’ RECOMMENDATIONS 92% OF THE TIME.
We trust #advertising from companies 47% of the time.
We fundamentally trust humans more than companies or institutions. This is why the smartest companies don’t act as such.
Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective.
When companies do this — when they let the humanity of their team members take center stage — the impact on customer experience can be extraordinary.
Sometimes this humanity is just a little thing, like an #employee working off-script to make your day.
In other instances, seemingly the entire #corporate #culture is built around putting real people out front.
#brands #customerservice #customerexperience #customersatisfaction
Twitter is popular among social media marketers. Twitter advertising is decidedly less so.
Overall enthusiasm for #Twitter remains high, and social media pros plan to use it even more than they already do. 66% of #socialmedia marketers plan to increase their Twitter marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner.
Interest in learning more about Twitter is almost equally strong, with 58% of the 3,700+ respondents to this survey saying they wanted to know more about Twitter.
, #SocialMedia Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros #Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal #communication system between social media and other #customer support teams.
by guest blogger
Google+ is taking it up a notch, for content #curators and creators alike.
With Google+ Collections, you are now able to collect content into themes. While not exactly like boards, they are probably the closest comparison we can make.
In this post, my friend Martin walks you through how to create a collection.
#visualmarketing #contentmarketing #photography
My latest on Convince & Convert: YouTube marketing strategy a top priority for social media marketers
Finally, video is getting HOT among social media marketers.
66% of social media marketers plan to increase their #Youtube marketing in the near future, according to the 2015 #SocialMedia Marketing Industry Report, released by Social Media Examiner.
#Twitter and #Linkedin were also cited by 2/3 of social media marketers as being tactics where they are planning to boost efforts. (incidentally, 62% of the 3,700+ respondents said they wanted to do more on Facebook, which is amazing to me as it feels like the industry has squeezed all of the blood out of that particular stone)
In terms of YouTube as a major channel to consider, it’s about time.
With 4g/LTE bandwidth everywhere, streaming video to a phone is a simple proposition, and YouTube itself is investing big money into turning their platform into the new television.
Ask yourself this question: are people reading more, or watching videos more?
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes
Captora Raises $22M To Help Marketers Increase Their Reach | TechCrunch
Captora, a company led by former Marketo and SuccessFactors executive Paul Albright, announced today that it has raised $22 million in Serie
"Growth Hackers" cartoon | Tom Fishburne: Marketoonist
There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that star
The Rise of Promoted Content, Decline of Organic Reach, and Future of So...
Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social ma
McDonald’s Made the Right Move in Response to Gross ‘Pink Slime’ | TIME.com
It may seem like a bad idea to give your customers a behind-the-scenes look at a process some will find disgusting. But that's what McDonald
Here's the Difference Between Content Marketing and Social Media
What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future o
Where Most Got Social Business All Wrong, Including Me
YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter
How to Create Marketing That's Actually Helpful [Printable Checklist]
Learn how to create marketing that's actually useful, and see some real life examples in action.
Social Media is a Terrible Ecommerce Tactic - or is it?
Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch...
Podcast Review: Social Pros with Jay Baer and Eric Boggs
Podcast Review of Social Pros Podcast, featuring “Real People doing Real Work in Social Media" with Jay Baer and Eric Boggs