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Jay Baer
Works at Convince & Convert
Attended University of Arizona
Lives in Bloomington, Indiana
30,332 followers|5,254,231 views
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The Key to Social Selling is Social, Not Selling

The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics.

While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve.

Here are a few ways to connect social and selling in the most effective way:

What is the Outcome You Hope to Achieve?
Identify the Prospects
Profile the Leads
Analyze the Target
Score Your Targets
Engage Authentically
Scale Engagement Through Nurturing Prospects
Analyze Revenue and Results

#leads   #prospects   #sales   #salestips   #socialmedia   #selling   #engagement  
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Not too sure about the "Score Targets" as I'd like to think they become your community or audience instead as it is a bit more human to identify your target market. :)
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Earn Your Customers' Trust By Embracing Radical Transparency

My latest column on +Forbes. Hope you find it helpful!

#customerservice   #trust  #customers
Think for a second about why you do business with one company over another. Is it the quality of its products? The cost? Its customer service? Do you just trust it more than its competitors?
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How to Create an Unforgettable Integrated Campaign
by +Jessica Gioglio 

March 20, 2015 marked Europe’s largest #solareclipse since 1999, with 90 percent of the sun covered in parts of the UK.

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse #campaign targeted at #consumers in the #UK across print, out-of-home, and digital.

Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.

Read on to learn Jessica's take on this very clever campaign. 
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5 Simple Tweaks to Optimize Your Form Conversion

When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains.

By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

To help kick off your own Project Conversion, +Chris Lucas from +Formstack shares the top five form areas you can optimize today.

#contentstrategy   #prospecting   #conversionrate   #forms  

Like what your reading? 
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How to Turn B2B Prospects into Customers
by Kylie Jane Wakefield

You’ve successfully converted your #B2B leads into #prospects.

Now, you have to close the deal and ensure that they become customers.

With a little push and some nurturing, you can make it happen. The following posts offers  a few strategies for getting your prospects to make the leap from potential to secured #customers.

Make sure all Convince & Convert blog media makes it into your inbox and subscribe: http://www.convinceandconvert.com/newsletter/
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Thanks for mentioning our post on the optimum length of free trials :)
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The Hatrix: How to Resolve Customer Complaints Fast

My latest on my +Inc. column and preview into my next book!

Follow the Hatrix, a step-by-step process for listening and responding to your haters, to address customer complaints.
Follow the Hatrix, a step-by-step process for listening and responding to your haters, to address customer complaints.
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Make a Difference with the Basics - Jay Today

If you have to do the marketing basics, make them memorable. Otherwise you're just going to be blending in with the masses.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Mike Corak, a dear friend and smart marketer at Ethology. Follow Mike at: https://twitter.com/mikecorak

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow +Candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 
http://marketingpodcasts.com
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+Jay Baer someone in Communication graduate school with me went to Xavier. She did an undergrad in comm there and loved it. So if your daughter is interested in communication studies at all, you might actually want to check out the school lol According to my friend it's a small school in a big city so for her it was a win-win.
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Stop Wasting Your Money on #SocialMedia Promotion - Jay Today

It's time to stop wasting your money promoting your social media accounts. Why? Find out in this episode of Jay Today.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's +Sprout Social shout out goes out to +Scott Stratten, the king of rants and the author of UnMarketing as well as a number of other fantastic books. Follow him at: https://twitter.com/unmarketing

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
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Rightly said +Jay Baer, where is the information??? 
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 *What’s in it for our customers—beyond our awesome selves?*

Dan Gregory and Kieran Flanagan share some ins and outs of the entertainment industry!
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How to Play Blackout Bingo with Your Content Marketing

If you want to be efficient with your #contentmarketing you need to stop trying to reinvent the wheel and instead simply create more versions of the wheels you already own.

I’ve written before about this concept of “atomizing your #content” and taking a big idea and deconstructing it into a series of micro-executions.

Today I'm going to present this concept in a new, fun way.

#contentstrategy   #SlideShare   #contentcreation  
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Don't Rob Your Customers of the Tools to Praise You - JayToday 

Today's +Sprout Social shout out is to +Chris Moody 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
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How Mophie Saved the Day at SXSW
by +Jessica Gioglio 

If you’ve ever been to SXSW, you know that a well-charged phone is a necessity.

Even with numerous charging stations, most attendees have a moment where they find themselves low on juice.

Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need.

Dubbed “mophieRescue,” the team dispatched St. Bernard dogs each hour to deliver mophie charging devices.

#sxsw2015   #sxsw  #mobile #phonecharger #marketing  
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Work
Occupation
Social Media Strategy Consultant and Social Media Keynote Speaker
Employment
  • Convince & Convert
    Social Media Strategist, Speaker, and Coach, present
  • Off Madison Ave
  • Mighty Interactive
  • Visitalk.com
  • azfamily.com
  • Internet Direct
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bloomington, Indiana
Previously
Bloomington, Indiana - Flagstaff, Arizona - Phoenix, Arizona - Tucson, Arizona - Lake Havasu City, Arizona - Lincoln, Nebrasaka
Story
Tagline
New York Times best selling author, keynote speaker and business strategist.
Introduction

Greetings. I'm 
Jay Baer. I'm a renowned business strategistkeynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.

I've advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.

I'm the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

My Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.

I'm the creator of five multi-million dollar companies, am also an active venture capitalist and technology advisor, as well as an avid tequila collector.

Bragging rights
New York Times best selling author. Able to leap enormous tequila bottles in a single bound.
Education
  • University of Arizona
  • Lake Havasu High School
Basic Information
Gender
Male
Other names
Jason Baer
Jay Baer's +1's are the things they like, agree with, or want to recommend.
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
www.linkedin.com

This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes

Captora Raises $22M To Help Marketers Increase Their Reach | TechCrunch
techcrunch.com

Captora, a company led by former Marketo and SuccessFactors executive Paul Albright, announced today that it has raised $22 million in Serie

"Growth Hackers" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that star

The Rise of Promoted Content, Decline of Organic Reach, and Future of So...
simplymeasured.com

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social ma

A Quest to Make Business Travel a Lot Less Awful
www.theatlanticcities.com

The sharing economy meets office space with Breather.

Water.org
plus.google.com

Safe water & the dignity of a toilet for all, in our lifetime.

McDonald’s Made the Right Move in Response to Gross ‘Pink Slime’ | TIME.com
business.time.com

It may seem like a bad idea to give your customers a behind-the-scenes look at a process some will find disgusting. But that's what McDonald

Resolution Roulette from your friends at i.d.e.a.
resolutionroulette.com

Need a New Year's resolution, but too busy to think of your own? Let us do what we do for all of our amazing brand partners—create a solutio

Here's the Difference Between Content Marketing and Social Media
www.convinceandconvert.com

What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future o

Where Most Got Social Business All Wrong, Including Me
www.convinceandconvert.com

YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter

How to Create Marketing That's Actually Helpful [Printable Checklist]
blog.hubspot.com

Learn how to create marketing that's actually useful, and see some real life examples in action.

Content is Fire and Social Media is Gasoline
www.linkedin.com

You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effec

The 4 Most Important Drivers of Marketing Success
www.ducttapemarketing.com

Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the p

Youtility: An Interview with Jay Baer
www.huffingtonpost.com

Youtility: An Interview with Jay Baer - The Huffington Post

Social Media is a Terrible Ecommerce Tactic - or is it?
www.convinceandconvert.com

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch...

Phipps
plus.google.com

Music producer.

Smart Marketing is about Help not Hype
www.convinceandconvert.com

Special pre-order offer on Jay Baer's new book, Youtility: Why Smart Marketing is About Help not Hype

Podcast Review: Social Pros with Jay Baer and Eric Boggs
www.commencia.com

Podcast Review of Social Pros Podcast, featuring “Real People doing Real Work in Social Media" with Jay Baer and Eric Boggs

Social Pros Podcast
www.convinceandconvert.com

THE NOW REVOLUTION. Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund. Every customer is a r

Fantastic show. Jason is one of the best interviewers out there in the business. Top notch!
Public - 5 months ago
reviewed 5 months ago
top notch care from a fantastic team. super organized, too. appointments are on time, always. Dr. Sutor is simply the best dentist I've ever had.
Public - 5 months ago
reviewed 5 months ago
2 reviews
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