Profile

Cover photo
Jay Baer
Works at Convince & Convert
Attended University of Arizona
Lives in Bloomington, Indiana
30,684 followers|5,805,359 views
AboutPostsCollectionsPhotosYouTube+1'sReviews

Stream

Pinned

Jay Baer

Shared publicly  - 
 
3 Inspirational Social Media Campaigns to Empower Women on +Convince & Convert  with +Jessica Gioglio  

Read IT: http://candc.ly/1Gxr903
PIN FOR LATER: http://candc.ly/1GxZgFc

As the eyes of the social media world have descended upon the Cannes Lions Grand Prix this year, there’s an interesting trend.

From +Under Armour to +P&G (Procter & Gamble) and  +Sport England, many of the award-winning campaigns from +Cannes Lions sought to inspire women and start movements.

So how did they do it? 

#ThisGirlCan   #VideoMarketing   #Droga5   #SocialMedia  
13
3
Ron Guzman's profile photoRon Guzman's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
A Great Example of Helpful Marketing From an Unlikely Source
my latest on +Convince & Convert 

#Marketing that helps is better than marketing that sells.

Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever?

Evidently Mr. and Mrs. Henry Ford had a legendary delphinium garden back in the day in Detroit. It’s always been sort of the official flower of Lincoln. So there is, in fact, a commercial tie-in to all of this.

This is a #Youtility – marketing so useful, people would pay for it (delphinium seeds are for sale in every garden center in the USA). It’s marketing that helps, not sells. It’s marketing that tells a bigger story. It’s not just about cards, it’s about heritage, and ecology, and gratitude.
7
1
Tricia White's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
How to Track Hashtag Campaigns with Social Media Analytics
On +Convince & Convert by Ingrid Ewen

Hashtags are a great tool to track conversations about #brands#companies, or #events.

They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event #organizers to easily measure the #buzz around their event.

A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
4
2
Annette Barth's profile photoRicardo Llera's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
4 Questions to Help You Generate Epic Content Ideas
on +Convince & Convert by Chris Lucas

If you want to reach #consumers, you have to give them content they CRAVE! Consumers don’t want another BORING sales pitch. They want to be entertained. They want to learn. They want to feel supported.
11
4
toddlohenry.com's profile photoChris Syme's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
How Real-Time Social Media Gets Planned Far in Advance latest on #SocialPros  #Podcast

Ryan Lauder, Director of #Digital Strategy at +TaylorMade Golf, joins the Social Pros ‪#‎Podcast‬ this week to discuss the #strategy and workflow behind sports #socialmedia on a large scale for multiple brands with sponsored #athletes.
6
2
Ricardo Llera's profile photoJeanmarie Matteson's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
The New Social Media Merger That Makes Perfect Sense ~ Jay Today

EPISODE 147

You have to have both sides of the social media software equation.

Today's Sprout Social Shout Out goes to Amber Naslund, my friend and VP of Marketing at Sysomos. Follow Amber on Twitter at https://twitter.com/ambercadabra.

Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/new...

Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

+Candidio   (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on #business, #socialmedia and #digitalmarketing from New York Times best-selling #author and venture capitalist Jay Baer.

* FOLLOW JAY BAER: 
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer

* FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/conv...
http://www.slideshare.net/convinceand...

* OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/cat...
Content Pros: http://www.convinceandconvert.com/cat...
Jay Today: http://www.convinceandconvert.com/cat...
Convince & Convert: http://www.convinceandconvert.com/cat...
MarketingPodcasts.com: http://marektingpodcasts.com/
8
2
Ralph Capocci's profile photoSabrina Kizzie's profile photo
Add a comment...
In his circles
1,022 people
Have him in circles
30,684 people
Alex Vercheski's profile photo
Jackson Gilbert's profile photo
William Lopiccolo's profile photo
Kathleen Weber's profile photo
Shaun Fagan's profile photo
Dennis Jenders's profile photo
meneer Franssen's profile photo
Akel Clark's profile photo
JD Burkholder's profile photo

Jay Baer

Shared publicly  - 
 
How One Social Campaign Drives Engagement Beyond the Screen
On +Convince & Convert with +Jessica Gioglio 

Sometimes you have to borrow from the past to drive innovation.

Such was the case with +Forever 21's innovative new Thread Screen #campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way.

#contentmarketing   #contentmarketingstrategy  #instagram #innovation 
5
Add a comment...

Jay Baer

Shared publicly  - 
 
Successful Social Pros Create Their Own Content
On +Convince & Convert blog:

July was a big month for the #SocialPros #Podcast. We transitioned co-hosts from Jeff Rohrs to Adam Brown, who brought his digital strategy experience from +Salesforce to us as the first guest of the month.

We also had #strategists from TaylorMade-adidas Golf and +SAP  (with a customer experience marketing bonus!), and let’s not forget our social legal expert from #Dell. 
10
Add a comment...

Jay Baer

Shared publicly  - 
 
Why Every Organization Needs a Story Strategy
On +Convince & Convert by +Kathy Klotz-Guest 

Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories.

Most of what we hear lately focuses on the core purpose story, also known as the brand story.

And that is a really important story because, if it is done well, it says to the world who we are and what we value.

Well done, this core #story allows customers to see themselves in that narrative. This is just one piece of the larger strategic story puzzle.

http://candc.ly/1JRKeLl

#storytelling   #brandstory   #contentmarketing   #artofstory  
9
2
Kathy Klotz-Guest's profile photoBill Ashton's profile phototoddlohenry.com's profile photo
 
Thanks  Jay, Jess, and ConvinceandConvert.com!
Add a comment...

Jay Baer

Shared publicly  - 
 
My latest on +Convince & Convert: 5 Reasons You Don’t Buy Likes with Facebook Advertising

“We use all of our Facebook ads budget to get more Likes on our page.”

So said a new, corporate client in a recent kickoff meeting.

“Is that how we should continue using those dollars?” he asked.

My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes.

#FacebookAdvertising   #SocialMediaAdvertising   #facebookmarketing   #FacebookAds  
8
2
Wade Harman's profile photoMichael Ginsburg's profile photo
Add a comment...

Jay Baer

Shared publicly  - 
 
10 Tips to Shave Hours Off Your Social Media Marketing
On the +Convince & Convert by +Pratik Dholakiya 

According to recent research by LinkedIn, 94% of all SMBs in the United States leverage #socialmedia for #marketing themselves to their audiences.

And a lot of them are pretty good at it, too. 60% of #SMBs that embraced social media claimed that social media marketing got them new #customers .

In fact, the more successful your small #business is, the better it becomes at social media marketing (a chicken and egg story?).

The study found that 91% hyper-growth SMBs grew brand awareness via social media and 82% garnered more leads through the medium—more leads, more #brand awareness, and more new customers.

#socialmediamarketing   #contentmarketing   #LinkedIN  
11
5
BlissfulDOT's profile photoRoss Karpov's profile photoVol K's profile photoJulie Charles's profile photo
2 comments
 
Awesome article! Thank you!
Add a comment...

Jay Baer

Shared publicly  - 
 
How Executive Teams Can Improve PR
On +Convince & Convert by +William Comcowich 

Many senior #executives have a simplistic and mistaken view of PR.

They think they can either retain a #PR #agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable #media articles and an outstanding corporate reputation.

PR doesn’t work that way. The truth is that C-level executives must be involved if their organization’s PR efforts are to succeed.

So what does PR do? 
1
Add a comment...
Jay's Collections
People
In his circles
1,022 people
Have him in circles
30,684 people
Alex Vercheski's profile photo
Jackson Gilbert's profile photo
William Lopiccolo's profile photo
Kathleen Weber's profile photo
Shaun Fagan's profile photo
Dennis Jenders's profile photo
meneer Franssen's profile photo
Akel Clark's profile photo
JD Burkholder's profile photo
Work
Occupation
Social Media Strategy Consultant and Social Media Keynote Speaker
Employment
  • Convince & Convert
    Social Media Strategist, Speaker, and Coach, present
  • Off Madison Ave
  • Mighty Interactive
  • Visitalk.com
  • azfamily.com
  • Internet Direct
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bloomington, Indiana
Previously
Bloomington, Indiana - Flagstaff, Arizona - Phoenix, Arizona - Tucson, Arizona - Lake Havasu City, Arizona - Lincoln, Nebrasaka
Story
Tagline
New York Times best selling author, keynote speaker and business strategist.
Introduction

Greetings. I'm 
Jay Baer. I'm a renowned business strategistkeynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.

I've advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.

I'm the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

My Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.

I'm the creator of five multi-million dollar companies, am also an active venture capitalist and technology advisor, as well as an avid tequila collector.

Bragging rights
New York Times best selling author. Able to leap enormous tequila bottles in a single bound.
Education
  • University of Arizona
  • Lake Havasu High School
Basic Information
Gender
Male
Other names
Jason Baer
Jay Baer's +1's are the things they like, agree with, or want to recommend.
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
www.linkedin.com

This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes

Captora Raises $22M To Help Marketers Increase Their Reach | TechCrunch
techcrunch.com

Captora, a company led by former Marketo and SuccessFactors executive Paul Albright, announced today that it has raised $22 million in Serie

"Growth Hackers" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that star

The Rise of Promoted Content, Decline of Organic Reach, and Future of So...
simplymeasured.com

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social ma

A Quest to Make Business Travel a Lot Less Awful
www.theatlanticcities.com

The sharing economy meets office space with Breather.

Water.org
plus.google.com

Safe water & the dignity of a toilet for all, in our lifetime.

McDonald’s Made the Right Move in Response to Gross ‘Pink Slime’ | TIME.com
business.time.com

It may seem like a bad idea to give your customers a behind-the-scenes look at a process some will find disgusting. But that's what McDonald

Resolution Roulette from your friends at i.d.e.a.
resolutionroulette.com

Need a New Year's resolution, but too busy to think of your own? Let us do what we do for all of our amazing brand partners—create a solutio

Here's the Difference Between Content Marketing and Social Media
www.convinceandconvert.com

What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future o

Where Most Got Social Business All Wrong, Including Me
www.convinceandconvert.com

YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter

How to Create Marketing That's Actually Helpful [Printable Checklist]
blog.hubspot.com

Learn how to create marketing that's actually useful, and see some real life examples in action.

Content is Fire and Social Media is Gasoline
www.linkedin.com

You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effec

The 4 Most Important Drivers of Marketing Success
www.ducttapemarketing.com

Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the p

Youtility: An Interview with Jay Baer
www.huffingtonpost.com

Youtility: An Interview with Jay Baer - The Huffington Post

Social Media is a Terrible Ecommerce Tactic - or is it?
www.convinceandconvert.com

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch...

Phipps
plus.google.com

Music producer.

Smart Marketing is about Help not Hype
www.convinceandconvert.com

Special pre-order offer on Jay Baer's new book, Youtility: Why Smart Marketing is About Help not Hype

Podcast Review: Social Pros with Jay Baer and Eric Boggs
www.commencia.com

Podcast Review of Social Pros Podcast, featuring “Real People doing Real Work in Social Media" with Jay Baer and Eric Boggs

Social Pros Podcast
www.convinceandconvert.com

THE NOW REVOLUTION. Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund. Every customer is a r

Fantastic show. Jason is one of the best interviewers out there in the business. Top notch!
Public - 10 months ago
reviewed 10 months ago
top notch care from a fantastic team. super organized, too. appointments are on time, always. Dr. Sutor is simply the best dentist I've ever had.
Public - 10 months ago
reviewed 10 months ago
2 reviews
Map
Map
Map