A Great Example of Helpful Marketing From an Unlikely Source
my latest on +Convince & Convert #Marketing
that helps is better than marketing that sells.
Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever?
Evidently Mr. and Mrs. Henry Ford had a legendary delphinium garden back in the day in Detroit. It’s always been sort of the official flower of Lincoln. So there is, in fact, a commercial tie-in to all of this.
This is a #Youtility
– marketing so useful, people would pay for it (delphinium seeds are for sale in every garden center in the USA). It’s marketing that helps, not sells. It’s marketing that tells a bigger story. It’s not just about cards, it’s about heritage, and ecology, and gratitude.