The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics.
While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve.
Here are a few ways to connect social and selling in the most effective way:
What is the Outcome You Hope to Achieve?
Identify the Prospects
Profile the Leads
Analyze the Target
Score Your Targets
Scale Engagement Through Nurturing Prospects
Analyze Revenue and Results
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