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Jay Baer
Works at Convince & Convert
Attended University of Arizona
Lives in Bloomington, Indiana
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29 Ways to Save Time and Overcome Your Marketing Challenges
on +Convince & Convert  by +Nathan Ellering  

Abraham Lincoln is known for saying, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”

Dedicating time to plan awesome content in the first place helps you create that content quicker (and it’ll be a lot more effective, too).

Set aside time each day to improve what you’re already doing. While Abe liked to spend 67% of his time planning, some, like me, find the trusty 80/20 rule perfect for this: Spend about 80% of your time executing while dedicating at least 20% to planning.

About Nathan Ellering

Nathan Ellering is the Content Marketing Lead at +CoSchedule  the content marketing and social media editorial calendar for WordPress. He's a blogging and strategy nerd.

Read it: http://www.convinceandconvert.com/content-marketing/ways-to-save-time/
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Why Personalization Is the Next Wave of Content Marketing
on #ContentPros #Podcast  this week: +Jon Miller of +Marketo 

Jon Miller was one of the founders of Marketo, a successful #marketing automation #software company along the same lines as Infusionsoft, Eloqua@, and +HubSpot 

In This Episode

1 Building a new brand by starting with content
2 Why big rock content is more valuable than smaller pieces of content
3 Why personalized content is the key to raising the bar
4 How to successfully personalize the distribution of content
5 How to work with your sales team on account-based marketing
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Your Content’s Missing Ingredient is You
on +Convince & Convert by Chris Warden

It’s estimated that over 60 million new pieces of content are published online every second. Just two years ago, that number was only 20 million.

Tweets, images, Facebook posts, short videos, and blog comments are a never-ending flood of communication. Articles themselves—and “article” may also include blog posts, for this discussion—are the long-form dinosaur of content in the internet age.

But where are “you” in your articles?

Whether you are a freelance writer, a professional #blogger, or a marketing pro at an agency, content creation is your lifeblood. That’s obvious. Content must draw attention. #Content must engage. Content must compete with the aforementioned flood of communication storming through our respective #socialmedia feeds.

About Chris Warden

Chris Warden is a seasoned entrepreneur and executive. Starting his entrepreneurial career at age 19, he has performed in numerous capacities owning and managing both offline and online companies. Chris now serves as CMO of Fox Powers, a San Diego based M&A firm.
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How to Give the Best Presentations of Your Life, Onstage and Off

+Michael Port, Owner of Book Yourself Solid, joins the Social Pros #Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage. 

Listen on iTunes​: http://candc.ly/1JVDn9D
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How Internal Storytelling Impacts Company Culture
On +Convince & Convert by +Kathy Klotz-Guest 

Are you creating call-to-action in your ‪#‎marketing‬? As a content marketer, you are not creating content to impress, but most importantly, to persuade.

About Kathy Klotz-Guest

Kathy Klotz-Guest (MA, MBA) is a #marketing #storyteller and founder of #marketing firm Keeping it Human, whose mission is to help companies turn marketing-speak into compelling, authentic human stories #customers and employees act on. A comic improviser and speaker, Kathy also runs The Jargonorrhea Live - #Viral Marketing Show podcast, when she's not ridding the world of jargon-monoxide and un-human marketing.
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5 Ways Marketing and Sales Can Collaborate for Better Content
On +Convince & Convert with +Kyle Lacy 

Here are five ways marketers can get that valuable information from sales to make their jobs easier, help the sales department get better leads, and help everyone earn those annual bonuses for outstanding performance.

About Kyle Lacy

Kyle is responsible for building #content and #marketing #strategy around all things OpenView. Prior to joining OpenView, Kyle led the global content marketing team for ExactTarget and the +Salesforce  #Marketing Cloud. His team managed the creation of content in six countries and over $15M in pipe a quarter. He is also the author of three books, #Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies.
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6 Ways to Stay Ahead of What the World Thinks
On +Convince & Convert blog with +DJ Waldow 

Can you remember life before the World Wide Web?

It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source.

It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the #television (basic cable). You read the #newspaper or a #magazine.

How do you keep up and actually stay ahead?

That is a question I often hear and fortunately one that is answerable.

Answerable, and thanks to #technology you certainly don’t need to be a data scientist to interpret big data. Inside DJ's post are 6 ways to stay ahead.

About DJ Waldow

Director of Marketing at  +Zignal Labs  | University of Michigan Alum | Parent of 4 (#TwinsLife | Lover of beer, coffee, and people (in no particular order).
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5 Best-Practice Email Marketing Case Studies
on +Convince & Convert by Alp Mimaroglu

Among the most important lead sources, email marketing stands out as a clear winner.

It barely loses to #socialmedia and #SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage.

In other words, email marketing is, pound for pound, still your best source for quality leads. (highlight to tweet)

This should come as no surprise. #Email marketing is the modern form of direct response marketing, which has long been revered as the most effective form of #marketing.
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Why You Need Realtime Insights
My latest on +Convince & Convert 

Today we’re excited to add even more delicious content to help you understand not only what’s working, but also what’s trending so you can make realtime decisions.

We’ve partnered with +Scott Monty, former head of social media at +Ford Motor Company, and  +Zignal Labs, a leading realtime data analysis tool, to bring you two new columns that will round out our content offering with timely news, trends, data, and insights on what is happening in the world of digital right now.

Jump in to find out more about these new entrees for your media learning plate! 

#contentmarketing   #socialmedia   #socialmediamarketing   #digitalmarketing  
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What the IRS and Ashley Madison Should Have Learned About Cybersecurity
on +Convince & Convert by +DJ Waldow 

Editor’s Note: We are thrilled to announce our new partnership with +Zignal Labs, a leader in realtime #media insights and #analytics . Each week, we’ll provide you with some of the most interesting realtime data and stories.

From government to #media , pop culture to #technology , Zignal Labs has curated exciting chatter and insights about what’s happening right now around the globe, and what we can learn from its impact.

#IRS   #AshleyMadisonHack   #CyberSecurity   #Hacked   #AshleyMadison   #DatingWebsites  
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How to Amplify Your Content ROI
On +Convince & Convert by Key Acanto

While everyone might be talking about it, not everyone knows how to use their content #marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the #business industry.

Content plays a vital role in delivering return on investment. It is perhaps one of the most effective marketing strategies businesses can rely on to generate leads.

In this post Key provides some strategic insights on how you can amplify your content. 

About Key Acanto

Key Acanto is an editor for Scoopfed.com. She creates #content for #business#digitalmarketing#SEO#socialmedia, and other related topics.
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How to Adapt Your Brand for Instagram
on +Convince & Convert by +Jessica Gioglio 

#Instagram has been perfect marketing fit for many highly visual #brands in the #food#beverage#retail, and #travel spaces.

In this post learn how you can maximize your #advertising opportunities on the platform.

About Jessica Gioglio

Jessica Gioglio is the Head of the Creative Lab at Sprinklr and co-author of The Power of Visual Storytelling. Jessica specializes in social media content, community engagement, and crisis management strategy.
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Work
Occupation
Social Media Strategy Consultant and Social Media Keynote Speaker
Employment
  • Convince & Convert
    Social Media Strategist, Speaker, and Coach, present
  • Off Madison Ave
  • Mighty Interactive
  • Visitalk.com
  • azfamily.com
  • Internet Direct
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bloomington, Indiana
Previously
Bloomington, Indiana - Flagstaff, Arizona - Phoenix, Arizona - Tucson, Arizona - Lake Havasu City, Arizona - Lincoln, Nebrasaka
Story
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New York Times best selling author, keynote speaker and business strategist.
Introduction

Greetings. I'm 
Jay Baer. I'm a renowned business strategistkeynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.

I've advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.

I'm the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

My Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.

I'm the creator of five multi-million dollar companies, am also an active venture capitalist and technology advisor, as well as an avid tequila collector.

Bragging rights
New York Times best selling author. Able to leap enormous tequila bottles in a single bound.
Education
  • University of Arizona
  • Lake Havasu High School
Basic Information
Gender
Male
Other names
Jason Baer
Jay Baer's +1's are the things they like, agree with, or want to recommend.
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
www.linkedin.com

This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes

Captora Raises $22M To Help Marketers Increase Their Reach | TechCrunch
techcrunch.com

Captora, a company led by former Marketo and SuccessFactors executive Paul Albright, announced today that it has raised $22 million in Serie

"Growth Hackers" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that star

The Rise of Promoted Content, Decline of Organic Reach, and Future of So...
simplymeasured.com

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social ma

A Quest to Make Business Travel a Lot Less Awful
www.theatlanticcities.com

The sharing economy meets office space with Breather.

Water.org
plus.google.com

Safe water & the dignity of a toilet for all, in our lifetime.

McDonald’s Made the Right Move in Response to Gross ‘Pink Slime’ | TIME.com
business.time.com

It may seem like a bad idea to give your customers a behind-the-scenes look at a process some will find disgusting. But that's what McDonald

Resolution Roulette from your friends at i.d.e.a.
resolutionroulette.com

Need a New Year's resolution, but too busy to think of your own? Let us do what we do for all of our amazing brand partners—create a solutio

Here's the Difference Between Content Marketing and Social Media
www.convinceandconvert.com

What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future o

Where Most Got Social Business All Wrong, Including Me
www.convinceandconvert.com

YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter

How to Create Marketing That's Actually Helpful [Printable Checklist]
blog.hubspot.com

Learn how to create marketing that's actually useful, and see some real life examples in action.

Content is Fire and Social Media is Gasoline
www.linkedin.com

You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effec

The 4 Most Important Drivers of Marketing Success
www.ducttapemarketing.com

Marketing podcast with Jay Baer - author of Youtility. Integration and convergence are the two concepts I’ve been drilling on most for the p

Youtility: An Interview with Jay Baer
www.huffingtonpost.com

Youtility: An Interview with Jay Baer - The Huffington Post

Social Media is a Terrible Ecommerce Tactic - or is it?
www.convinceandconvert.com

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch...

Phipps
plus.google.com

Music producer.

Smart Marketing is about Help not Hype
www.convinceandconvert.com

Special pre-order offer on Jay Baer's new book, Youtility: Why Smart Marketing is About Help not Hype

Podcast Review: Social Pros with Jay Baer and Eric Boggs
www.commencia.com

Podcast Review of Social Pros Podcast, featuring “Real People doing Real Work in Social Media" with Jay Baer and Eric Boggs

Social Pros Podcast
www.convinceandconvert.com

THE NOW REVOLUTION. Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund. Every customer is a r

Fantastic show. Jason is one of the best interviewers out there in the business. Top notch!
Public - 10 months ago
reviewed 10 months ago
top notch care from a fantastic team. super organized, too. appointments are on time, always. Dr. Sutor is simply the best dentist I've ever had.
Public - 10 months ago
reviewed 10 months ago
2 reviews
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