(Yes, it's Peter Griffin time)
Everyone in the industry loves to tell you that the key and the approach to modern marketing is to create great content. Then they spend weeks of their lives helping you understand how to come up with a content strategy, a distribution plan, a way to measure ROI, a list of tools you need, and so on.
CREATING the content
Who is equipped to create amazing, audience-building, business-growing content day in and day out? Yes, there are many people in this world who can do so, but are we talking to each other? Teaching each other? Helping those who don't possess those skills? Helping push each other to improve?
If you think about it, content marketing boils down to four general stages: planning, production, distribution, and measurement. Every activity we can perform can fit into one of those buckets. And there are resources and tools out the arse to help you with the first, the third, and the fourth stage.
In an era where content marketing is maturing -- when you can't be first because others already were, and you can't be loud and churn-and-burn, because that doesn't work -- we need to be better about production.
We need to master the craft of content creators.
If you agree, check out the article below, or sign up for The Daily Content at bit.ly/dailycontent (1 example + 1 lesson to help marketers master the craft of creating content).
Cheers to a brighter future--scratch that, PRESENT--for marketing.