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Jay Acunzo
Works at NextView Ventures
Attended Trinity College
Lives in Boston
13,183 followers|462,650 views
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Jay Acunzo

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Here's what really grinds my gears about marketing today

(Yes, it's Peter Griffin time)

Everyone in the industry loves to tell you that the key and the approach to modern marketing is to create great content. Then they spend weeks of their lives helping you understand how to come up with a content strategy, a distribution plan, a way to measure ROI, a list of tools you need, and so on.

What's missing? 

CREATING the content

Who is equipped to create amazing, audience-building, business-growing content day in and day out? Yes, there are many people in this world who can do so, but are we talking to each other? Teaching each other? Helping those who don't possess those skills? Helping push each other to improve?

If you think about it, content marketing boils down to four general stages: planning, production, distribution, and measurement. Every activity we can perform can fit into one of those buckets. And there are resources and tools out the arse to help you with the first, the third, and the fourth stage.

In an era where content marketing is maturing -- when you can't be first because others already were, and you can't be loud and churn-and-burn, because that doesn't work -- we need to be better about production.

We need to master the craft of content creators.

If you agree, check out the article below, or sign up for The Daily Content at bit.ly/dailycontent (1 example + 1 lesson to help marketers master the craft of creating content).

Cheers to a brighter future--scratch that, PRESENT--for marketing. 
I'm excited to invite you to my new project aimed at helping marketers master the craft of content creation: The Daily Content Newsletter! Get Daily Examples of Great Content >>*        *        * What's This All About? There are tons of resources available to help us content marketers improve our abilities to plan, promote, and measure content ... but what about CREATE content? Over the past 6 months, I've been chatting with and...
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How to Buy Twitter Followers -- a totally serious flowchart
As a modern content marketer, it's important to understand each and every channel available today in order to game and cheat that system to death. (Also, don't forget to then abuse the crap out of a channel once you've successfully gamed it. It'll stop working for you eventually, but until then, WHEEEEEEE!!!!) Today, we're talking about Twitter, the latest new fad of 2015. Should you use it for your marketing? Who knows! A keyword...
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If you're at all interested in startups and entrepreneurship, especially the early stages of launching and gaining traction, definitely check out NextView's blog, The View From Seed. We're publishing 2x per week in 2015, including all kinds of free resources. Subscribe at http://eepurl.com/WYfvH or visit viewfromseed.com (I run/edit/write for this blog -- it is my digital baby. It keeps me up at night only slightly less than a real one...)
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Here's a twist on the usual approach to hiring content marketers. The project assignment at the end is designed to help you vet candidates much better.

I recently wrote a story about how I almost didn't hire the best writer I've ever hired. If I'm being honest, I came close to screwing it up entirely, and the article was my attempt at telling others how to avoid similar mistakes. Based on feedback I received from the post, I wanted to explore two concepts a bit more specifically today: reviewing candidates and assigning them projects as part of the vetting process. In my post on my ...
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Why is the marketing industry always debating what to call our niche? Is it inbound marketing? Content marketing? Who knows? More importantly...who cares!
Someday in my career, I hope to work my way up to the top of my field, whether as an executive, a founder, or a trusted leader with valuable insights into the business world around me. But I’m not there yet. So while I can’t suppose to know what goes through the mind of a CMO or one of those Twitter-famous people, I can with certainty  speak to what it’s like to practice marketing in the trenches. I’ve been there. I am there. And I...
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Jay Acunzo

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Introducing the Daily Content Inspiration email for content marketers

First and only time I'll post/shill this, but I'm running a small daily newsletter for people interested in the craft of creating content online (particularly if you do so in a business or for client businesses) -- blogging, podcasting, design, video, slideshares, and more. Not the marketing component -- the actual production work. 

My goal is for this to be incredibly useful w/o requiring much time to consume, so I send 1 piece plus 1 lesson you can learn from the content.

Sign up here: http://bit.ly/dailycontent 

Example shown here: http://gyazo.com/daae9ae9069cf9959057d4040d4e0f67
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A great post fraught with meaning for entrepreneurs.

This is one of my favorite blog posts on which I've ever worked, however loosely. If you're not in the startup world, you should know that this is an industry that promotes hyperbole and selling the dream. And while founders need to sell the vision all the time, there is a darker side created if/when someone doesn't speak up during tough times.

In Tech Startup Land, everyone claims they're doing great all the time. In reality, lots of entrepreneurs go through their struggles, whether professionally or personally, but they feel so against voicing it since "everyone is killing it" that they further compound their issues. (It's an extreme example, but a not uncommon one, to hear about a founder struggling with depression and/or anxiety.)

Such a major hat-tip goes to my colleague Lee Hower for his willingness to be this honest in an era that needs exactly that.

http://nextviewventures.com/blog/not-everyone-is-killing-it/
Tech startup culture has caused tons of hyperbole, but not every startup is killing it. VC Lee Hower offers some tips for communicating tough times.
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Jay Acunzo

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Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”

Don’t misunderstand, it’s not the fact that a startup’s blog exists that’s so troubling. Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” As a result, most sit idly, gathering digital dust, perhaps getting the occasional company news article, but never gaining any traffic and never becoming what blogs really should be for startups: critical marketing assets.

So the question needs to be asked: Should seed-stage startups even blog in the first place?
Startups often launch blogs without rhyme or reason. Here is the only rhyme and reason you need to succeed.
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TechItFwd Episode 3 just launched!  Moving, emotional story about Innercity Weightlifting...plus the CEO of Wistia talks about how they've marketed themselves to build a mini-empire. #nonprofit   #startup   #marketing   #podcasting  
TechItFwd
Tech It Fwd Ep 3 - Stories That Spread (Jon Feinman, Innercity Weightlifting & Chris Savage, Wistia)
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Jay Acunzo

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So excited to launch the Hitchhiker's Guide to Boston Tech Startups! Everything you need to navigate the local tech startup scene.  Check it out here> www.bostontechguide.com 
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Slide from my upcoming talk at #CMWorld  with +Content Marketing Institute. Hope you can make it! Wed at 11:30 (details on the talk are here> http://contentmarketingworld.com/?agendapost=ebook-overload-exploring-content-types-drive-roi )

#contentmarketing   #houseofcards   #kevinspacey  
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Have them in circles
13,183 people
Tony Klein's profile photo
Tiago Torégão's profile photo
Fabio Orlando Bernardini's profile photo
Angela Paul's profile photo
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vipul vivek's profile photo
Heming Leira's profile photo
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Roman Faminou's profile photo
Work
Employment
  • NextView Ventures
    Director, Platform & Community, present
  • HubSpot
    Senior Content Manager
  • Dailybreak Media
    Director of Content
  • Google
    Google+, AdWords
  • ESPN
    Communications, PR
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Connecticut - Rome
Story
Tagline
NextView Ventures | Boston Content
Introduction

CURRENT:

Director of Platform & Community @ NextView Ventures & Co-Founder @ Boston Content (I also occasionally write random things at JayAcunzo.com)

PRIORS:

Content marketing @ HubSpot // Online media strategy @ Google // Director of content @ Dailybreak Media // PR/comm @ ESPN

NOW & FOREVER:

I'd rather make stuff people want than make people want stuff. To me, that's why I love content marketing.

I'm a firm believer in being thoughtful and quality about content marketing. Marketers need to pause long enough to realize that content is about resonating with people, not just "reaching" them. Doing so will in turn get you more audience and more customers.

WORK SAMPLES:

Blogging: HuffPost // HubSpot's Blog // Content Marketing Institute // iMedia // Venture Fizz

Infographic: PayPal Mafia vs. Bill Walsh's NFL Coaching Tree

Video: There's a Better Way to Brainstorm

Podcast Interview: Content Marketing 360

SlideShares: How the Media Spins Headlines

Education
  • Trinity College
Links
Jay Acunzo's +1's are the things they like, agree with, or want to recommend.
VentureBeat
plus.google.com

Tech. People. Money.

Why P&G Can't Blame 6,250 Layoffs on Facebook
blog.hubspot.com

Learn why P&G adopting digital is a battle that's going uphill.

NBA on ESPN
plus.google.com

Official Google+ page of the NBA on ESPN - your home for basketball news and analysis

BostInno
plus.google.com

The view from inside Boston

Social Media News and Web Tips – Mashable – The Social Media Guide
mashable.com

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Profile verification badges : Manage your profile - Google+ Help
www.google.com

Profiles. Get started with your profile; Manage your profile. Manage links in your profile; Profile verification badges »; Choose people to

Steve Jobs Resigns as CEO of Apple
mashable.com

Steve Jobs, co-founder and two-time CEO of Apple, offered his resignation to the company's board Wednesday.

3 Reasons Email Marketing Is The Most Effective at Reaching College Kids...
socialtimes.com

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s

CampusLIVE
plus.google.com

Major in Winning!

Apple Could Buy T-Mobile With Its Q1 Earnings
www.readwriteweb.com

Apple reported another very successful financial quarter this afternoon, exceeding expectations. In the quarter ending March 31, the compa

The Importance of the Phrase "Attention to Detail"
jayacunzo.com

QUICK SHOT This is Part 1 in a multi-part series on the idea of “attention to detail.” Nothing in the working world is more important to me

Who is Mr. Trump? | The CampusLIVE Blog
blog.campuslive.com

Mr. Trump has been called many things. Visionary. Debutante. Wittle cutie. But he prides himself most on his role as the daily muse for the

Tips on building out your early stage marketing team | VentureFizz
venturefizz.com

Tips on building out your early stage marketing team - blog post by Dan Smith of CampusLIVE

SOCIAL SARCASM || social media. for social people. • The Best Rebuttal t...
jayacunzo.com

The Best Rebuttal to "I Don't Need Social Media" As discussed in an earlier post, I spent time as a “social media guru” (actual title) at Go

SOCIAL SARCASM || social media. for social people. • My Plea to those Wh...
jayacunzo.com

My Plea to those Who "Get" Social Media Social media, for those who are in it every single day (either professionally, personally or both) m

SOCIAL SARCASM || social media. for social people. • Stories illuminate ...
jayacunzo.com

“Stories illuminate commonalities that we’d otherwise not see.” - Sean Carasso, Falling Whistles This, my friends, is why I love social medi

10 Companies That Hit the Bullseye With Online Contests
mashable.com

Ten successful entrepreneurs share contests that caught their eyes in 2011, and why these contests presented genuine business wins.

The Google+ Homecoming Tour
plus.google.com

4 star players, 4 cities, 4 games live-streamed exclusively on Google+