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Jay Acunzo
Works at NextView Ventures
Attended Trinity College
Lives in Boston
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Jay Acunzo

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Anybody else experiencing this?
I have these two friends, let's call them Brendan and Amanda, because those are their actual names.  These two friends are very, VERY good content marketers. They’ve built audiences at the top of the funnel. They’ve converted audiences down the funnel. They’re great at managing content teams. They’re prolific content creators and leaders. They can generate MQLs, SQLs, RTs, and other KPIs with one hand and drink an IPA with the other...
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Jay Acunzo

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One of the most fascinating startup stories and excited we had Scott on the podcast!
The NextView podcast Traction shares the incredible stories of the creative and unusual things entrepreneurs did to make initial progress against the odds.
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Jay Acunzo

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Here's what really grinds my gears about marketing today

(Yes, it's Peter Griffin time)

Everyone in the industry loves to tell you that the key and the approach to modern marketing is to create great content. Then they spend weeks of their lives helping you understand how to come up with a content strategy, a distribution plan, a way to measure ROI, a list of tools you need, and so on.

What's missing? 

CREATING the content

Who is equipped to create amazing, audience-building, business-growing content day in and day out? Yes, there are many people in this world who can do so, but are we talking to each other? Teaching each other? Helping those who don't possess those skills? Helping push each other to improve?

If you think about it, content marketing boils down to four general stages: planning, production, distribution, and measurement. Every activity we can perform can fit into one of those buckets. And there are resources and tools out the arse to help you with the first, the third, and the fourth stage.

In an era where content marketing is maturing -- when you can't be first because others already were, and you can't be loud and churn-and-burn, because that doesn't work -- we need to be better about production.

We need to master the craft of content creators.

If you agree, check out the article below, or sign up for The Daily Content at bit.ly/dailycontent (1 example + 1 lesson to help marketers master the craft of creating content).

Cheers to a brighter future--scratch that, PRESENT--for marketing. 
I'm excited to invite you to my new project aimed at helping marketers master the craft of content creation: The Daily Content Newsletter! Get Daily Examples of Great Content >>*        *        * What's This All About? There are tons of resources available to help us content marketers improve our abilities to plan, promote, and measure content ... but what about CREATE content? Over the past 6 months, I've been chatting with and...
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How to Buy Twitter Followers -- a totally serious flowchart
As a modern content marketer, it's important to understand each and every channel available today in order to game and cheat that system to death. (Also, don't forget to then abuse the crap out of a channel once you've successfully gamed it. It'll stop working for you eventually, but until then, WHEEEEEEE!!!!) Today, we're talking about Twitter, the latest new fad of 2015. Should you use it for your marketing? Who knows! A keyword...
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Jay Acunzo

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If you're at all interested in startups and entrepreneurship, especially the early stages of launching and gaining traction, definitely check out NextView's blog, The View From Seed. We're publishing 2x per week in 2015, including all kinds of free resources. Subscribe at http://eepurl.com/WYfvH or visit viewfromseed.com (I run/edit/write for this blog -- it is my digital baby. It keeps me up at night only slightly less than a real one...)
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Here's a twist on the usual approach to hiring content marketers. The project assignment at the end is designed to help you vet candidates much better.

I recently wrote a story about how I almost didn't hire the best writer I've ever hired. If I'm being honest, I came close to screwing it up entirely, and the article was my attempt at telling others how to avoid similar mistakes. Based on feedback I received from the post, I wanted to explore two concepts a bit more specifically today: reviewing candidates and assigning them projects as part of the vetting process. In my post on my ...
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Jay Acunzo

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I have these two friends, let's call them Brendan and Amanda, because those are their actual names.  These two friends are very, VERY good content marketers. They’ve built audiences at the top of the funnel. They’ve converted audiences down the funnel. They’re great at managing content teams. They’re prolific content creators and leaders. They can generate MQLs, SQLs, RTs, and other KPIs with one hand and drink an IPA with the other...
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A (sadly but hilariously) true tale from when I worked at Google
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Introducing the Daily Content Inspiration email for content marketers

First and only time I'll post/shill this, but I'm running a small daily newsletter for people interested in the craft of creating content online (particularly if you do so in a business or for client businesses) -- blogging, podcasting, design, video, slideshares, and more. Not the marketing component -- the actual production work. 

My goal is for this to be incredibly useful w/o requiring much time to consume, so I send 1 piece plus 1 lesson you can learn from the content.

Sign up here: http://bit.ly/dailycontent 

Example shown here: http://gyazo.com/daae9ae9069cf9959057d4040d4e0f67
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Jay Acunzo

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A great post fraught with meaning for entrepreneurs.

This is one of my favorite blog posts on which I've ever worked, however loosely. If you're not in the startup world, you should know that this is an industry that promotes hyperbole and selling the dream. And while founders need to sell the vision all the time, there is a darker side created if/when someone doesn't speak up during tough times.

In Tech Startup Land, everyone claims they're doing great all the time. In reality, lots of entrepreneurs go through their struggles, whether professionally or personally, but they feel so against voicing it since "everyone is killing it" that they further compound their issues. (It's an extreme example, but a not uncommon one, to hear about a founder struggling with depression and/or anxiety.)

Such a major hat-tip goes to my colleague Lee Hower for his willingness to be this honest in an era that needs exactly that.

http://nextviewventures.com/blog/not-everyone-is-killing-it/
Tech startup culture has caused tons of hyperbole, but not every startup is killing it. VC Lee Hower offers some tips for communicating tough times.
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Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”

Don’t misunderstand, it’s not the fact that a startup’s blog exists that’s so troubling. Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” As a result, most sit idly, gathering digital dust, perhaps getting the occasional company news article, but never gaining any traffic and never becoming what blogs really should be for startups: critical marketing assets.

So the question needs to be asked: Should seed-stage startups even blog in the first place?
Startups often launch blogs without rhyme or reason. Here is the only rhyme and reason you need to succeed.
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TechItFwd Episode 3 just launched!  Moving, emotional story about Innercity Weightlifting...plus the CEO of Wistia talks about how they've marketed themselves to build a mini-empire. #nonprofit   #startup   #marketing   #podcasting  
TechItFwd
Tech It Fwd Ep 3 - Stories That Spread (Jon Feinman, Innercity Weightlifting & Chris Savage, Wistia)
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Have them in circles
13,146 people
Charlie Kindel's profile photo
Ben Myers's profile photo
Herb Sawyer's profile photo
Rolando Blanco's profile photo
Gurpal Singh's profile photo
Erik Boles's profile photo
Michał Gołuński's profile photo
Sigurdur Fjalar Jonsson's profile photo
Abdullah khan's profile photo
Work
Employment
  • NextView Ventures
    Director, Platform & Community, present
  • HubSpot
    Senior Content Manager
  • Dailybreak Media
    Director of Content
  • Google
    Google+, AdWords
  • ESPN
    Communications, PR
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Connecticut - Rome
Story
Tagline
NextView Ventures | Boston Content
Introduction

CURRENT:

VP Platform @ NextView Ventures & Co-Founder @ Boston Content (I also occasionally write random things at SorryForMarketing.com)

PRIORS:

Head of content @ HubSpot // Online media strategy @ Google // Director of content @ Dailybreak Media // PR/comm @ ESPN

NOW & FOREVER:

I'd rather make stuff people want than make people want stuff. To me, that's why I love content marketing.

I'm a firm believer in being thoughtful and quality about content marketing. Marketers need to pause long enough to realize that content is about resonating with people, not just "reaching" them. Doing so will in turn get you more audience and more customers.

Education
  • Trinity College
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