Sr. Digital Marketing Strategist , 2015 - present
Seo | Google AdWords | Web Analytics | Email & Inbound Marketing Strategist At Cogneesol
Inbound Marketing Freelancer For Seo | Google AdWords | Google Analytics Services., 2014 - 2015
Managing digital marketing campaigns for different customers by fulfilling theirs business objectives. Targeting right audience by situation analysis and audience definition given by customer. Analyzing data to get best ROI from customer point of view.• On page optimization (keyword research, meta tags, indexing, sitemaps)• Off page optimization(outreaching, social linking)• Digital data marketing (Mailchimp, Posts Publishing, Personalized messaging )• Social media marketing ( Promoting company page, Tweet Deck, Facebook Ads)• Google analytics (Applying purchase funnel, Applying filters, Goal creation) • Google AdWords (Re-marketing campaigns , youtube advertisement, search and display campaigns management)
Marketing manager, 2009 - 2014
Marketing manager with experience of successfully coordinating the activities of various departments concerned with customer engagement, branding, positioning, and endorsing of products & services. Have an excellent commercial approach to finding solutions to problems and developing business processes. Good Insight of people management skills with ability to manage data performance and motivate staff on an individual and team level basics Instilling a marketing led ethos throughout the business. Understanding current and potential customers buying behavior. Launching customer engagement programs to collect valuable data. Managing purchasing funnel by following customer’s journey of given products. Management of the marketing mix by developing an appropriate marketing strategy. Monitoring and evaluating competitor activity and targeting appropriate messages to different audiences. Flair for closing deals in ATL and BTL campaigns. Measuring success by analyzing customer relationship marketing campaign. Making customer focused decisions under budgets. Engaging with top management, staff and customers on daily basis.
Store manager, 2007 - 2009
Ensure customer service is of the highest standards at all times. Managing a team of 15 staff and including 4 supervisors. Planning special promotions for the store to boost sales Organizing staff training to lead them into productive environment. Implementing and controlling store procedures. Establishing, managing and regularly reviewing the store ranking systems to ensure best stock levels. Analyzing sales figures and forecasting future sales volumes to maximize profits. Stock loss prevention in the areas of developing direction