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Jasper Consultants
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Online Marketing/SEO Specialist
We are looking for dynamic, confident and outgoing people to join our SEO and Online Marketing team. Ideal candidates should be presentable and well-spoken with either marketing experience or a marketing related qualification. Candidates should be mentally versatile and confident, as well as able to work alone and in a team. (Attach Photo)
What is SEO? http://jasper.co.za/search-e…/search_engine_optimisation.asp
‪#‎JobsInEastRand‬
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3/17/16
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It is almost Human Rights Day!
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Google Ads Changes - No More Side Ads?

What Happened?

-There are now 4 ads on top instead of 3 for commercial queries that surfaced 3 ads on top in the past.
-There are no right-side ads anymore
-Google displays up to 4 ads at the bottom of the SERP now
-Organic results are now more likely to be below the fold

How Will This Affect Search Ad Click-Through Rates?

What we know: more top ad impressions on average due to more ads showing at the top of the SERP
Prediction: A slight decrease in CTR for the usual top ads as they compete with the additional 4th ad, an increase in CTR for that lucky 4th ad, and a slight increase in top ad CTR overall as top ads no longer compete with side-ads Overall, it’s important to keep in mind that ads on the right rail typically see nominal levels of activity. According to Larry Kim at Wordstream, ads appearing on the right-hand side receive less than 14.6% of paid clicks. Ultimately, from a performance standpoint, the impact isn’t going to be earth shattering for most paid ads.

How Will This Affect Organic Click-Through Rates?

Now we have less ads altogether, but more ads dominate the space that users use the most: the top of the SERP. Some may predict that this will decrease organic click-through rate by pushing organic results below the fold. I would disagree. If anything this may reduce the click-through rate of the #1 ranking organic result and distribute that click-through across results 1-3. Why? Because when people only see ads and not a single organic result, they will scroll – and not just a little bit. Ever heard of ad fatigue? So when users perform a commercial search, the habitual action for many users will be to scroll to see the organic results, making more organic results visible right away and leaving just one or two ads visible. In the past, being above the fold in organic results has been a huge advantage for CTR. Now that we find ourselves on a playing field that’s a bit more level, with more organic results (including #1) appearing below the fold, is it reasonable to say CTR will be more evenly distributed across top ranking results?

source: http://www.toprankmarketing.com/newsroom/google-ads/
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Can your clients find you on Google?
http://buff.ly/1QEQbiV
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Can your clients find you on Google?
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