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Jason Yana
69 followers -
I'm a new dad and a visual marketing professional with a unique combination of expertise in architectural consulting, 3d rendering, detailing and animation.
I'm a new dad and a visual marketing professional with a unique combination of expertise in architectural consulting, 3d rendering, detailing and animation.

69 followers
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Marketing anything is about connecting.  There is nothing more frustrating than having this great product or service which you are certain will make the world better in some way, but not knowing how to connect it with customers in a meaningful way.

The most powerful way to connect with people is by using video, and I think when we think about it, we all know that video is the most powerful marketing medium at our disposal and the nerdy research certainly confirms it.

But I know what you are thinking, video is complex, difficult and expensive and I don’t really know where to start.  
Below I share how to make the process simple, easy and cost effective by showing you 4 different types of building product marketing videos and the simple 3 step process it took to get them completed in a matter of weeks.

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Jason Yana Studios was recently recognized, for the second year in a row, by the Construction Marketing Association (CMA) annual Star Awards for excellence in marketing. The annual CONSTRUCTION MARKETING STAR  Awards, and CONSTRUCTION MARKETER of the YEAR  Awards are produced by the Construction Marketing Association (CMA) to recognize marketing effectiveness in construction-related industries in North America. Entries are judged by a blue ribbon panel of experienced, volunteer members of the CMA from across the continent.

View the winning projects at http://www.visualconstructionmarketing.com/jason-yana-studios-wins-three-construction-marketing-star-awards/

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Visualizations Emotionally Connect Building Products with Customers

Start with the end in mind
If your product is any darn good, it makes someone’s life better, if only for a moment. Ponder, if you will, for a moment how your product is going to make a customer’s life better in some way. Will it save them time? will it save them money? Will it make their home, or commercial building more efficient, more attractive, more structurally sound? Are you thinking about it? hold that thought . .


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Is your building product ugly? A 3d product animation can fix that while demonstrating the product eloquently

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simple animated gif shows 3d rendering of this product nicely
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