What do you think?
This is another great quote from a presentation about sequence marketing from team leader
People look at their analytics and think, bummer, high bounce rate, no conversion, I guess I need to throw more "promise" at this post, make the button more shiny, add more words, add fewer words,and so on.
But try instead to answer, how does this post fit into your overall sequence? Is this article intended to be the conversion page? if yes, then you probably should fix things.
But, what if this post is instead a "handshake" article. The first time your visitor meets your brand. It's fine that all they did was click through from FB or Twitter, read your post, and move onto thte next article. If your plumbing is in place, that visit will trigger a tag so that when the customer is ready to buy, you can be there to get reacquainted.
There is a lot you can do behind the scenes to stay connected to this visitor. Don't let the bounce rate make you jump to conclusions.
So I missed 's Public Service announce a few months back and was going through my Analytics account to double check the settings and noticed this little box....
Better late than never
I guess I should pay more attention to David
Like many people, you've probably been super-frustrated seeing tons of warped traffic from sources you know aren't actual humans. You might even have done some crazy filtering, trying to remove them from your metrics.
But... did you know there is a checkbox setting?
Go to Admin -> View Settings, then check the box under Bot Filtering for "exclude all hits from known bots and spiders"
Don't forget to hit Save!
P.S. please share with your followers if this is the first you've heard about this :)
Here was my answer.
1. Brand Strategy
2. Digital Asset Management
3. General Contractor – Producer – Conductor – Traffic Controller
4. Foundation Building – Guide – Goal Orientated
Since then I've began to rethink my "4 words"
I don't like the word "Strategy" anymore. I read a great article (which I cant find) about how strategy is a word for idealists and board members but "strategy" never gets fully realized, especially in the corporate world. Too many departments, too little budgets, too little time, and so on.
Digital Assessment Management - is too buzzy and confusing, though I really like it. I wish more people (my customers) would get what I mean right away. But no one ever hires WiserSites to manage their "digital assets", they hire us build a website, to improve conversions, to do development work, or to help them with marketing.
Now General Contractor and Foundation building are two that I am really focusing on and with the help of and we are slowly bringing this brand together.
Who isn't, right! I just ran across this phenomenal tool and thought I'd share.
Also, reading through this article from https://www.smashingmagazine.com/2014/09/improving-smashing-magazine-performance-case-study/ which is well worth a read.
No! For the last time, I don't want your stupid upgrade. Stop asking!
See also no. 23 https://plus.google.com/u/0/+JasonTWiser/posts/DqmFmUKCSe6
photo credit: https://ifunny.co/fun/AYAEjIVr3?gallery=tag&query=stormtrooper
We specialize in custom Wordpress themes and plugins, online marketing, and hosting.
- Wiser Sites LLCCEO, 2010 - present
- On Track TipsHost, 2010 - 2014
- Michigan Bridge MinistryMissionary, 2006 - 2013
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