3 years ago I was asked, "Describe your company in 4 words"
Here was my answer.
1. Brand Strategy
2. Digital Asset Management
3. General Contractor – Producer – Conductor – Traffic Controller
4. Foundation Building – Guide – Goal Orientated
Since then I've began to rethink my "4 words"
I don't like the word "Strategy" anymore. I read a great article (which I cant find) about how strategy is a word for idealists and board members but "strategy" never gets fully realized, especially in the corporate world. Too many departments, too little budgets, too little time, and so on.
Digital Assessment Management - is too buzzy and confusing, though I really like it. I wish more people (my customers) would get what I mean right away. But no one ever hires WiserSites to manage their "digital assets", they hire us build a website, to improve conversions, to do development work, or to help them with marketing.
Now General Contractor and Foundation building are two that I am really focusing on and with the help of +Jodi Kaplan
and +Dan Crask
we are slowly bringing this brand together.