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Jason T. Wiser
Works at Wiser Sites LLC
Lives in Harbor Springs, MI
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Jason T. Wiser

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Before you build your website, help the process by knowing what questions to ask your developer
5 simple and to the point things you really should do when communicating with your developer

1 - write out your user story
2 - create mockups
3 - get weekly updates 

and two more, but you need to read the article to find out what they are.

#websitedevelopment   #businessdevelopment  
You can't always get what you want...
Or can you? (

When you hand off a project to your developer... do you say a little prayer in the hopes that what he or she delivers will be somewhat close to what you want? Wouldn't you prefer to get EXACTLY what you want??? If so, these tips from web developer +Chris Jenkins will help you learn how to communicate properly with your web developer so you can be sure that you CAN always get what you want.

Read how on our latest blog post:

Attn Web Developers!
We would really love to hear from you in the comments below or on our blog post with your tips!!!

#webdesign #webdevelopment #webdeveloper #communication #business #expectations  
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Thank you +Zara Altair! 
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Jason T. Wiser

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Do you use Genesis? If yes, I want some feedback from you
I'm not a fan of Genesis because frankly its painful to modify and customize so I almost never use it. However, I have several customers that use it and need upgrades and modifications.

That said, I want to know your thoughts about the built in SEO. I've read several articles about how it's not as good as say Yoast SEO. But what do you think? 

Do you opt for an additional plugin to manage your on-page SEO?
Keith “Dutch” Bloemendaal's profile photoJason T. Wiser's profile photo
haha yup
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Does your company sell one off services or are you looking for long term relationships with customers that keep coming back for more
+Vincent Messina has written a quick and poignant post here about the value of understanding the big picture, selling solutions not products, and the complexity of selling to big business.

Read the original post and comment over there. 
Complex Buying Cycles

Here's the thing, I don't come from a background of selling widgets or small dollar value products and services. I come from a background of selling expensive things that require lots of consideration on the part of the buyer.

What that means is, designing a website is cool. Getting some SEO is terrific. Designing a brand is wonderful.

None of it makes a bit of difference when trying to navigate the content requirements for people along a "buying journey" who may or may not have ever considered what you sell as a solution, if you haven't considered every stage of their buying decision.

Think of it this way. ERP is a cross functional sale. To get a deal, you need to appeal to decision makers and their teams across HR, Finance, Sales, Marketing, HR, Operations, Service, Assembly...etc etc.

Each of these functional pillars has leaders who have agendas. In most cases, those agendas are in silos. What that means is that internally, no one agrees, and in fact, in many cases, they don't like each other.

Now, not only do they have different agendas, they have different immediate needs. Some want to buy now. Some want to postpone. Some don't care at all.

Before a sales pro ever gets to ANY of these people, in what one might construe as a sales cycle, MARKETING needs to be Johnny on the spot with the content that does all the things necessary to get each and every one of these functional teams moving on the same direction.

THEN, by the time a sales cycle starts, the sales pro needs to be adept at blending and building rapport with each and every person that will influence the buying decision.

If you think building a website is complicated, try navigating even a moderately large enterprise at both the executive, middle management and minion level, ACROSS functions.

I get why marketers think they are the bomb. But trust me on this, it doesn't get much more complex than big company selling.

Content marketing is not one dimensional and gets even more multidimensional the more complicated the buying decision is.

Know how to sell. It's what matters.

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Jason T. Wiser

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I love my city
The national news did a short tour of town explaining that Uzhgorod is a beautiful city with a very European feel. 
We love our coffee and it is hard to go more than one block without finding a coffee shop, and each one is better than the last. An amazing rich, creamy cup of cappuccino is about $.50 - $.75.

After enjoying some morning caffeine, a great place to visit the castle which is in the center and on top of the town. It has a wonderful outdoor museum that is an old time Ukrainian village with huts, chapels, and shops. There is also wine tasting in the castle cellars from local producers. We have grapes everywhere in town. Every home has its own mini vineyard (including ours).

The city has the Uzh river running through it and people love to enjoy swimming, fishing, and walking along the banks even right down town. The city boasts one of the most beautiful paths of honey suckle trees in Europe (approx 2 km.) that are in full bloom and run along the river bank. 

The path is adorned with sculptures from a local artist and one of the fun tourist attractions is to follow the map and find all the sculptures. 

An absolute must is stopping by Shtefanyo's ( for a piece of Uzhgorod cake, literally the best confectionery delight I have ever tasted! His shop is filled with some of the most amazing treats and a slice of this amazing cake is only about $1 with a full cake only costing $5. 

Beautiful view, atmosphere, food, and people. 

I love my gorod
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My roses, my new grass, my beautiful family

Now we just need to finish the fence between us and the neighbors driveway.


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Very nice! Family is looking mauv-uh-lus 😀
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Because nerd humor is the best humor no 23
Star Wars vs. Star Trek
I'm not sure which to feel more sorry for...

H/t +Chris Brogan +Tiffany Tantrum 

#nerdhumor #nerdhumour 

See the full list  

[edit] this is a re-post because the first one was set to private. 
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Jason T. Wiser

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I know today's research project...
Understand HSTS and HTTPS.
the what, the why, the how...
More on Proper HTTPS Implementation

There is a companion protocol called HSTS (HTTPS Strict Transport Security) that you should use in HTTPS implementations.  It instructs the browser to only use HTTPS when communicating with your site.

If you are going to use HTTPS then you should also implement HSTS as well.

However, per the +Barry Schwartz article shared below, +Gary Illyes warns to never implement HSTS without actually having HTTPS on your site.
Last night, Google's Matt Cutts posted on Twitter about HSTS, a protocol that tells web browsers to use HTTPS instead of the HTTP URLs to access your web pages.But shortly after that, Gary Illyes from
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~ Wiki HTTP Strict Transport Security (HSTS) is a web security policy mechanism which is necessary to protect secure HTTPS websites against downgrade attacks, and which greatly simplifies protection against cookie hijacking.

 It allows web servers to declare that web browsers (or other complying user agents) should only interact with it using secure HTTPS connections ] and never via the insecure HTTP protocol. HSTS is an IETF standards track protocol and is specified in RFC 6797.

The HSTS Policy  is communicated by the server to the user agent via a HTTP response header field named "Strict-Transport-Security". HSTS Policy specifies a period of time during which the user agent shall access the server in a secure-only fashion.
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Life in Donetsk
The front door to the Polytechnic university in Donetsk 
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Jason T. Wiser

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It has been too long since I have stopped by. 
I have been so terribly busy that I did not have time to stop in and say hello. Forgive me. I am making a real effort to reconnect here. 

This is the community that help me so much over the last 2 years. 

I am grateful to all the believers in here for sharing your stories and experience.

God Bless...
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Always welcome... as you know +Jason T. Wiser 
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You can't improve what you don't measure, so be sure to hit refresh button... often

I just had to share this out again. The life of a webmaster...

Because Nerd Humor is the Best Humor no.7

If you're not a webmaster, don't watch this, you won't get it. 

+Randy Brown reveals all the hidden secrets of what it takes to be a successful Webmaster. 

(I can't keep a straight face...)

#nerdhumour   #nerdhumor  

See the full list 
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Can you tell I launched a big site and I'm finally enjoying a day on social... It's been a while since I just wasted time and reconnectecd with the community
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Knew it.
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Jason T. Wiser

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Because nerd humor is the best humor #28

#nerdhumor   #nerdhumour  
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😃 this right up my alley - lara
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Harbor Springs, MI
St. Petersburg, FL - Chalevoix, Mi - Uzhgorod, Ukraine - Chicago, IL - New York, NY - Milwaukee, WI
Digital Business Strategy Consultant | Social Media | Advanced Wordpress Development | Marketing
Host of On Track Tips weekly interview series. 

CEO of Wiser Sites LLC, a general contracting agency for online marketing. 

What are your business needs? Design, Development, Optimization, Marketing, and Maintenance. Let's start with your resources and goals. Then look to your time and budget. Together we will develop a plan of action and get your products and services to market. 

We have in-house development and marketing teams and we work closely with vetted vendors for design, ads management, and SEO. Our job is to save you time and headache so you don't have to find and coordinate with several vendors. 

Call Jason today and set up a time to discuss your Small Business 231-432-8177

We specialize in custom Wordpress themes and plugins, online marketing, and hosting.  

Q: What is meant by "digital assets"? 

A: Your digital assets include your website, your social media profiles and pages, your email marketing, your SEO, your local business directory listings, your video, your podcasts, and more. Think of every online touchpoint and front facing presentation of your company. 

We are not a "handy-man" or "jack-of-all-trades" operation. We are strategy consultants, and we are committed to orchestrating the best team of partners to meet your marketing and sales objectives. 

Sometimes, you just need to know where to START

Here are some of the "Get on Track, Stay on Track" expert Interviews

You can watch, read, or listen to the podcast series at

How about some tutorials and Quick tips about Social Media? This video series just might interest you.

What about Podcast? Do you listen o them? Here is ours and if you like it, please leave a review! Download Podcast

Here is the link to the G+ business page if you want to leave a review. 

Oh, and did I mention my wife and sons? We are missionaries serving alongside the Roma Gypsy communities of Ukraine. Excitedly embracing the privilege to "Go ye therefore" in the name of Jesus Christ. 
Bragging rights
Had dinner at the Mayor's house in Kyiv, Ukraine as a Non-profit rep. to OSCE-PA. I saw the Broadway version of Les Miserables live 34 times the winter of 1990
Business Builder, Webdeveloper, Marketing and Social Media Consultant. Host of "Get on Track, Stay on Track" Small Business Video Podcast Series. Christian Missionary to the Romani people of Ukraine.
Web Development, HTML, CSS, PHP, Wordpress, Social Media, E-Mail Marketing, SEO, Video Podcast Host, Video Marketing, Local Business Directories
  • Wiser Sites LLC
    CEO, 2010 - present
  • On Track Tips
    Host, 2010 - 2014
  • Michigan Bridge Ministry
    Missionary, 2006 - 2013
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