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Jason T. Wiser
Works at Wiser Sites LLC
Lives in Harbor Springs, MI
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Jason T. Wiser

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You're right.. This can't be unseen.. fantastic. Putin is a real work of art
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Jason T. Wiser

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So I pressed the Update button for Windows 10...

- Plan for all night
- Beware if you have duo monitor. I saw this post seconds after I pressed the "Get Windows 10 now" button  h/t +Chris Jenkins https://plus.google.com/u/0/+ChrisJenkins/posts/GQQ2SNCEXUn 
- many drivers are not discovered by Windows. 
- not liking the new start menu (I just got used to Win 8.1) Why such a dramatic leap from Win 7 -Win8 -Win 10? Baby steps are better. 

Still fixing bugs, and I need to get to work. I should have done this on the weekend
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Good to hear! 
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If your homepage is too long and large, put it on a diet.

h/t +Eli Fennell 
 
Give Your Users a Great Experience

Before you worry about keyword densities and schemas and social signals for your website, remember the first rule: give your users a great experience.

Make sure, first and foremost, that your site is fast and responsive.  Speed and performance issues can kill a site no matter how many other things it gets right.  Make sure your site is Mobile Friendly, so you don't miss out on the growing user base visiting from their smartphones and tablets.  (For many sites, most of your traffic will come from mobile devices, so this is extremely important.)  A mobile site is good, but responsive design is generally preferable.

If your homepage is too long and large, put it on a diet.  Keep it short and sweet, linking out where it makes sense to dedicated sections and pages for richer content.  Users don't think of your homepage as the destination, they use it as a portal.

Make your Calls to Action Personal, Relevant, and present them at the end of your content, where the user is most likely to take action.

Make the User Experience the 1st Commandment of your Website Strategy, and everything else will flow from there.  Fail the end user, and no number of keywords or backlinks will redeem you.

~ +Eli Fennell 

#SEOTips   #InternetMarketing   #UserExperience  
How just changing the language and location of a CTA button can make all the difference.
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because nerd humor is the best humor no. 29

#nerdhumor   #nerdhumour  
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Marketing Fail: When Big Numbers Trump Meaningful Results


"Impressions are hollow metrics and ego-boosters. They don’t give you the real picture but they sure do make you feel good. And they coax you into thinking your campaigns are doing a great service to your business when in reality, they are not making any significant difference, other than eating into your marketing budget."

"It boils down to one thing. Big numbers only matter if you are hitting your target demographics. With data, targeting, and a clear focus, companies can put their energy into connecting with the people who can buy their products rather than putting their energy into gaining vanity metrics like likes and follows."
; Brands are pouring dollars into their digital marketing campaigns. However, most of them aren’t getting their desired outcomes. Why is that? What is the biggest mistake that brands are making with their digital marketing? I believe it’s something they have been doing for a long time—focusing on the wrong metrics. Over [...]
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Depends +Jodi Kaplan - what if those 8m live in a place where eating sugar and chugging down bottles of cola is an every day norm. They'll need dentures soon enough, might as well start getting the message across.
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A fantastic collaboration
The Wiser Sites, LLC team is honored to have been commissioned to bring another +Brand Shepherd design to life. 

This truly was one of the most dynamic projects thanks to the incredible skill from our lead developer +Nicholas Cardot who masterfully bent WordPress to his will.

I'm not kidding you. This site is proof that WordPress is not just another blogging platform but it is a very powerful CMS in it's own right. 

The site has multiple APIs including Quickbase and MailChimp integration. it is tri-lingual, has numerous custom post types, interwoven filter and search feature that are not OTB WP, and breadcrumb structures that have posts nested under pages under categories. 

We still have plenty of work to do, but we are excited for the success of this site. 

http://brandshepherd.com/project/standex-meder-electronics-corporate-website/ 

[edit] if the page does not load, lease try this link http://standexelectronics.com 
When we set out to redesign Standex Meder Electronics' (SME) website, the core task to was to end up with a design that was simple and clean. Yet SME is the designer and maker of electronics parts that are quite complex. They have a big, worthy story to tell, and thus it lends itself to ...
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Sorry for the frustration +rajesh saharan. The last 9 months have seen a huge increase in attempted logins and attacks on our website so we took appropriate measures. I hope you were able to get to the SME website itself, as that's what really matters here. 
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Jason T. Wiser

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Wow! this is terrible, I can't believe they did it that way!
I'm remodeling my house. The first contractor got a better job offer and called me on a Saturday to tell me that they can't finish the work and they are very sorry. 

Of course, I'm totally ticked off. 

So to apologize, they recommended a close colleague who would come and finish the project for the same price. We're in a pickle and we have guests coming in August and we need this done now! 

The first thing the new guy did was to walk around the room and point out all the flaws. And he was dramatic. Full vocal inflections, pinched eyes, and that thing that people do when they curl their lips to the side when in total shock. 

I mean this guy should have won an Oscar for his performance. 

All of this to tell me that he cant do the project for the same price and that it will cost almost 20% more. 

My point in this is if you have to tell your customers how terrible the other guys work is in order to upsell your services, you suck! 

Let your reputation and your work speak for itself. If you cater to a higher price point clientele, just tell your rates with confidence weighing your value against your self, not against the  other guy. 
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good call +Michael George 
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Jason T. Wiser

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because nerd humor is the best humor no. 30

h/t +Eli Fennell 

#nerdhumor   #nerdhumour  
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LOL
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So it appears NetSol has a new business model, it's called hostage negotiations.

You see, in order to do anything with your account, you need to call customer support and speak to a customer representative who asks the answer to a secret question. here's the problem. Not everyone remembers their secret question. 

You can have all your login information including username and password, but without this phone call and the secret answer, you cannot do anything. 

Well, more specifically, you cannot transfer the domain, turn off the hosting, cancel any services, or edit public records. 

You CAN NOT access any of this though your +Network Solutions dashboard. 

I have a corporate account who has been with NetSol for 5 years. When the account was set up, it was a secretary that set up the account. She is no longer with the company. The company does not have a record of the secret question / answer, only passwords. They cannot access their account. 

I called on behalf of the customer and the customer support person from NetSol said, "This is why it is clearly stated in our TOS that you should not use fictitious answers to the secret questions"

So that's why I say, it's a hostage situation. 

Boo on you NetSol. Boo on you! 

#hosting   #customersupport  
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+Jason T. Wiser well, in my client's case, we kept very near to the original domain name by adding the city in front of it. So the new URL was www.Dayton -- adding a defining location to the original domain name was received very well! 
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Jason T. Wiser

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What is the Teen Smartphone Challenge you ask?
You need to read this article from +Eli Fennell who is a fantastic addition to the Wiser Sites team. 

If you have't read anything from Eli, you are missing out. This guy thinks outside the box..way outside and makes a whole lot of sense doing it. 

Great post her man. I really appreciate it. 
 
The Teen Smartphone Challengehttp://goo.gl/mW6mvm

Measuring success and failure in the world of internet marketing can be complicated... or so it seems.  Actually, though, there's an easy way to get a good picture of where you are, where you aren't, where you need to be, and what you need to be doing to market yourself online.

Nature herself has given us a Perfect Sample Demographic: Teenagers.

Read more about taking the Teen Smartphone Challenge for your business: http://goo.gl/mW6mvm

+Eli Fennell, SEO, +On Track Tips | Wiser Sites
How do you know if your business's internet marketing efforts are succeeding? Ask teenagers and their smartphones. Teens are 21st Century Tech Trendsetters.
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Got it! Thanks +Jason T. Wiser :-)
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TGIF..
Have a great weekend and go have lots of amazing family time! 
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Glorious family, cute boys!
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Jason T. Wiser

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He deserves it. I loved watching Favre play. Always exciting 4th quarter action. 
 
Welcome to #FavreWeek!

We're celebrating Brett Favre's legendary career all week long leading up to Saturday's #Packers Hall of Fame induction: http://pack.rs/3bzx8
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I just never understood how you get farve out of what should be favor or fav ray
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Currently
Harbor Springs, MI
Previously
St. Petersburg, FL - Chalevoix, Mi - Uzhgorod, Ukraine - Chicago, IL - New York, NY - Milwaukee, WI
Story
Tagline
Digital Business Strategy Consultant | Social Media | Advanced Wordpress Development | Marketing
Introduction
Host of On Track Tips weekly interview series. 

CEO of Wiser Sites LLC, a general contracting agency for online marketing. 

What are your business needs? Design, Development, Optimization, Marketing, and Maintenance. Let's start with your resources and goals. Then look to your time and budget. Together we will develop a plan of action and get your products and services to market. 

We have in-house development and marketing teams and we work closely with vetted vendors for design, ads management, and SEO. Our job is to save you time and headache so you don't have to find and coordinate with several vendors. 

Call Jason today and set up a time to discuss your Small Business 231-432-8177

We specialize in custom Wordpress themes and plugins, online marketing, and hosting.  

Q: What is meant by "digital assets"? 

A: Your digital assets include your website, your social media profiles and pages, your email marketing, your SEO, your local business directory listings, your video, your podcasts, and more. Think of every online touchpoint and front facing presentation of your company. 

We are not a "handy-man" or "jack-of-all-trades" operation. We are strategy consultants, and we are committed to orchestrating the best team of partners to meet your marketing and sales objectives. 

Sometimes, you just need to know where to START


Here are some of the "Get on Track, Stay on Track" expert Interviews






You can watch, read, or listen to the podcast series at http://OnTrackTips.com

How about some tutorials and Quick tips about Social Media? This video series just might interest you.

What about Podcast? Do you listen o them? Here is ours and if you like it, please leave a review! Download Podcast

Here is the link to the G+ business page if you want to leave a review. 

Oh, and did I mention my wife and sons? We are missionaries serving alongside the Roma Gypsy communities of Ukraine. Excitedly embracing the privilege to "Go ye therefore" in the name of Jesus Christ. 
Bragging rights
Had dinner at the Mayor's house in Kyiv, Ukraine as a Non-profit rep. to OSCE-PA. I saw the Broadway version of Les Miserables live 34 times the winter of 1990
Work
Occupation
Business Builder, Webdeveloper, Marketing and Social Media Consultant. Host of "Get on Track, Stay on Track" Small Business Video Podcast Series. Christian Missionary to the Romani people of Ukraine.
Skills
Web Development, HTML, CSS, PHP, Wordpress, Social Media, E-Mail Marketing, SEO, Video Podcast Host, Video Marketing, Local Business Directories
Employment
  • Wiser Sites LLC
    CEO, 2010 - present
  • On Track Tips
    Host, 2010 - 2014
  • Michigan Bridge Ministry
    Missionary, 2006 - 2013
Basic Information
Gender
Male