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Jason Munn (LK WebMedia)
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Affordable online marketing services for small to medium businesses Please email info@lkwebmedia.com
Affordable online marketing services for small to medium businesses Please email info@lkwebmedia.com

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Google Ads/Adwords by professions

Whether you're looking to get the phones ringing or keep customers coming back for more, Google Ads can help.

With Google Ads, your ad shows up when people search for what you have to offer, and you only pay when someone calls or clicks to visit your website.

We're offering £80 worth of advertising to help you get started.

Our packages start at £250 per month.

https://lkwebmedia.com/paid-search-ppc/

https://lkwebmedia.com/contact

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Google showing knowledge graph data in local panels
“Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.

It looks like Google started combining knowledge panels and local packs in mobile search results for businesses.

Sergey Alakov, who first spotted this, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”

I cannot consistently bring this up, so it might be Google is testing this feature still or it is currently still rolling out to searchers.

Need help >>
https://lkwebmedia.com/search-engine-optimisation-seo-in-l…/

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#SEOLondon #websites #ecommerce #Watford #Hertfordshire #Cache #London #Essex #SEO #Spam #Chorleywood #SocialMedia #internet #platform #Squarespace #WordPress

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What is Googlebot?

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google’s search result pages, Googlebot has to visit your pages first.

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.

How does Googlebot work?

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index.

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated.

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.
How to check the crawlability of your web pages

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Why You May Need to Create Better Keywords

If you’ve been running your site for a while, chances are you’re already familiar with the basics of Search Engine Optimisation (SEO). You probably have a good internal linking strategy, solid meta descriptions, and a decent keyword strategy too. However, it’s easy to become complacent when it comes to your choice of keywords, which can lead to a stagnation in your organic traffic.

Let’s discuss complacency. This means choosing keywords at random, or opting for more flexible keywords than useful ones. These are small oversights that can impact your long term search engine results, so you need to be on top of them. If you’re not aware of what good keywords can do for you, let’s break it down quickly:

• They can increase your organic traffic. You can always pay for clicks and views, but search engine traffic (also called organic) is the holy grail of sources. Simply produce good content with solid keywords, and wait for the results to come in.

• You can use them to find untapped sources of visitors. The right keywords can enable you to tap into overlooked niches, giving you an advantage.

• Make your content sound more natural. Ideally, you want your keywords to fade into the background of your content. If you take every chance you have to stuff them in, the quality of your articles will suffer.

Let’s take a minute to step back and go over an example of what constitutes a suboptimal keyword strategy.

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SEO in London >>
https://lkwebmedia.com/search-engine-optimisation-seo-in-london/
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