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Jason How
1,683 followers -
A marketing consultant that helps businesses generate sales from Facebook ads. 1-to-1 consultant for many small business owners. And a writer at J Social, Agorapulse, Socialmouths, and more.
A marketing consultant that helps businesses generate sales from Facebook ads. 1-to-1 consultant for many small business owners. And a writer at J Social, Agorapulse, Socialmouths, and more.

1,683 followers
About
Jason's posts

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These were my favourite Facebook ads articles in 2014 written by others. You will not want to miss any of these if you run Facebook ads.

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2015 is coming to a close, so I want to give thanks to these authors of my personal top 10 Facebook ads articles of 2015. They're packed with actionable and practical tips that all advertises will find useful. Which are your favourites? Share with me in the comments below! 

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Here are 13 retargeting ideas which you probably haven't tried before
These targeting ideas are not your typical "target people who visited your landing page but did not sign up" kind of tips. Here are 5 of them:

1. Turning new customers into fans
2. Cross-selling to new customers
3. Promoting your products to people who only visited your blog before
4. Reaching people who have not read your latest blog post
5. Reaching website visitors who bounced after landing on your home page

Convinced that this is helpful? Now set aside 5 minutes of your time and read it here:
http://www.jasonhjh.com/2014/12/facebook-retargeting-ideas/

#retargeting   #facebookads  

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Aren't you tired of the same old advice that always comes up when we talk about website custom audiences and Facebook retargeting? You know...the kind that tells you to retarget all your website visitors or just people who landed on your registration page but didn't sign up.

I've heard enough of it quite frankly - that's why I decided to pen a list of different kinds of target audiences you can use with website custom audiences, categorised by ad objectives.

They are:

Page Like ads
1. Targeting new customers who aren’t fans yet
2. Targeting new subscribers who aren't fans yet
3. Targeting recent product page visitors who did not buy anything and aren’t fans
4. Blog readers who aren’t fans

Post engagement/video view ads
5. People who visited a lead magnet landing page but did not sign up
6. People who read a specific blog post
7. People who read a specific blog post but not your latest blog post

Website click ads
8. Website visitors who are neither customers nor subscribers and they have not visited your blog either
9. Blog readers who haven’t visited a specific product category

Website conversion ads
10. Blog readers by category
11. Website visitors haven’t visited in the last 2 weeks
12. Product landing page OR checkout page visitors who did not buy
13. New customers

Each of these suggested ideas are segmented carefully and gives you more room to write better targeted ad copies. This is way better than targeting just all your website visitors in general, especially if you have more than 10K website visitors every month.

Let me know if you find success with these ideas and if you have more ideas that I haven't shared, please share it with us in the comments below!

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What do you do after downloading page data from Facebook?
Here are 7 metrics that you might find useful and some of the benefits of using these metrics:

1. Find out if your page has a big group of fake fans or inactive Facebook users
2. Understand what fan page growth means to you
3. Know if your fans find your posts annoying
4. Measure top-of-mind brand awareness
5. Report reach more meaningfully by showing how often the same person sees content from your page. The equivalent of this in ad reporting is frequency.

Convinced that this is helpful? Now set aside 5 minutes of your time and read the post.

*You can find all of them after you download your page data from Facebook Insights. 

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What do you do after downloading page data from Facebook?
Here are 7 metrics that you might find useful and some of the benefits of using these metrics:

1. Find out if your page has a big group of fake fans or inactive Facebook users
2. Understand what fan page growth means to you
3. Know if your fans find your posts annoying
4. Measure top-of-mind brand awareness
5. Report reach more meaningfully by showing how often the same person sees content from your page. The equivalent of this in ad reporting is frequency.

Convinced that this is helpful? Now set aside 5 minutes of your time and read the post.

*You can find all of them after you download your page data from Facebook Insights. 

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Your favourite topic: How to generate more leads and sales on Facebook?

The truth is, it is hard to make direct sales off Facebook. Direct sales are possible, but not the only solution to making money from Facebook. Many businesses have made indirect sales from Facebook, by first converting their target audiences, website visitors, and customers into fans, cultivating their trust, value-adding to them, and then making that sale. The result is that not only do fans and website visitors turn into paying customers, but paying customers return to buy again as well.

Now let's put that theory aside and get into action. Are you ready? Click on the link below to find out how to put that plan into action. If you have any questions, feel free to ask!

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This is my first time publishing on Social Media Examiner - it's quite a technical post on how you can optimise your Facebook ads and get even better results! (Insider clue: it contains uncommon and actionable tips that only the ad geeks know about!)
3 Ways to Optimize Facebook Ads for Better Results

By  +Jason How 

Are you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article we’ll share three tips for making the most of your Facebook ad campaigns.  -Kim

#facebookadstips   #facebookmarketing  

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Introducing Business Manager...(insert drumroll)

The tool that saves you time managing multiple Facebook pages and ad accounts.

The tool that lets you control your employees' and consultants' access to your business page and ad accounts.

And the tool that lets you organise all your Facebook pages and ad accounts by projects, so that you can easily grant and remove access to any individual with just one click.

I know it isn't easy for consultants and existing page managers to learn a new tool after being used to managing their Facebook pages through their personal account for so long. But trust me, after the initial setup, you'll find managing your Facebook pages and ad accounts a breeze and free of worries about mis-clicks/mis-posts.

To make it even better, I wrote a 2200 article to condense the entire setup into a guide that will take you through everything in 10 minutes (15 minutes if you use Projects).

Check it out and let me know how you find it!

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Introducing Business Manager...(insert drumroll)

The tool that saves you time managing multiple Facebook pages and ad accounts.

The tool that lets you control your employees' and consultants' access to your business page and ad accounts.

And the tool that lets you organise all your Facebook pages and ad accounts by projects, so that you can easily grant and remove access to any individual with just one click.

I know it isn't easy for consultants and existing page managers to learn a new tool after being used to managing their Facebook pages through their personal account for so long. But trust me, after the initial setup, you'll find managing your Facebook pages and ad accounts a breeze and free of worries about mis-clicks/mis-posts.

To make it even better, I wrote a 2200 article to condense the entire setup into a guide that will take you through everything in 10 minutes (15 minutes if you use Projects).

Check it out and let me know how you find it!
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