I'm currently a Market Development Leader for the east region of North America covering two accounts. One is a major telecom company and the other is a major retail organization. These are brand new roles created by our SVP of marketing, Jon Iwata, in October of 2013 to implement an Account Focused Marketing approach. The role applies a more consultative approach to our marketing efforts for IBM's top global accounts utilizing creativity and emerging technologies and tools to surface additional business value for our clients. I work closely with the account team to support long-term, sustainable signings around growth initiatives and other transformational deals as well as deepen and extend C-suite and LOB relationships around new roles, new buyers, new opportunities. I'm part of the inaugural team hired into this role with the intent to expand it out over time to expand the business value we can provide to more of our top clients.