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Jason Darrell
Semantic Copywriter
Semantic Copywriter


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The Numpty's Guide to Publishing a Post or Page on WordPress

A step-by-step guide to publishing a post or page on a #WordPress website (.com or .org). There are also overviews of how to use the Yoast SEO plugin, image sizes and editing, #metadata, character lengths and, well, yes: the kitchen sink.

I put this presentation together for the Birmingham City University (BCU) B2B marketing team whilst I was on contract there at the end of 2017.

They were launching a €22M project in Digbeth, STEAMhouse, for launch in early 2018.

I joined at the tail end to help coordinate the final stage strategy, namely to bring the site live and on time and make sure all stakeholders (internal and external) were involved and kept in the loop.

As well as liaising with the copy agency and social media and central marketing teams, I even did the photoshoot for the team profiles, LOL. It was a valuable - if not frustrating at times - experience.

This presentation I put together for the guys for when my contract expired using the dev site rather than the live STEAMhouse web property. Not that they were numpties, of course, but this does cover all the basic elements.

So if you're struggling to get your head around the WordPress #publishing and scheduling process, I've uploaded this guide with a view to helping you, too. Enjoy, and thanks. :-)
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“Begin as you mean to go on, and go on as you began”
~Charles Haddon Spurgeon, All of Grace.

There's a bloody good reason why you should take this apothegm literally, as expounded by +David Amerland in this +LinkedIn post.

Train yourself to get into the habit of making a firm decision before you wipe the sleep out of your eyes.

By doing so, you have a far better chance of realising the outcome of that decision than if you sit at the breakfast bar waiting to get the right exposure for your Cloud Wars submission or wondering what you're going to do today over your first, second and third cups of coffee.

Thus being assertive will not only stave off the demon of #procrastination, but will also put you one step closer to developing the #SniperMind

Once you've checked out David's post on LinkedIn, here's a supplementary piece that's a real |►► button to that end (schedule it for your #SundayRead - it's 10k+ words) by #ProductiveSuperdad, +Timo Kiander:

n.b. - no affiliation to either Timo or David; just spreading the lo♥e.
Manage Your Brain

It can be done. This one mental trick has the power to completely change how your day goes.

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Why people use #AdBlock?

4 Ads in an 1105x705 px space, with at least 50/50 content v ads screen fill ratio.

If that's not bad enough, scroll down and you'll see:
• "Sponsored" Content grids betwixt the paragraphs,
• more +Outbrain content at the bottom, and
• a sidebar stuffed with, you guessed it, more ads.

Sometimes, AdWords users are their own worst enemy, but why kill it for #legitimate advertisers?

Moreover, they're imbuing visitors with a negative bias against the host advertiser, in this case +AdWords and the aforementioned Outbrain.

Should the advertising platform take some responsibility for the amount of ads displayers are allowed to embed compared to the content it's nestled aside/amongst?

All parties should #GetAGrip of this situation before everyone loses out.

This particular attrocity was brought to you by u-s-history:
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How to Target Featured Snippet Opportunities | #WBF

"Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?"

#DennorUK walk us through this oft-overlooked (but highly-prized when realised) organic search opportunity:
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Getting Technical with SEO: What not to do

Last week, I had occasion to get stuck into the technical - or forensic - aspects of SEO, undertaking a site audit and looking for other opportunities, for which I used the +SEMrush tool.

It was fascinating. Not only can you understand the opportunities to better your own site, but you can also get visibility into what your competition is up to and finally see where you are in that mix and plan a meaningful ongoing strategy.

To complement what #SEO you should be doing, there's always going to be a list of what you shouldn't; here is that break down:
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The flow of semantic data: like strings of DNA
(Detailed Node Analysis?)
h/t +Ontotext
Your Daily Dose of Semantics

Semantic data woven into texts results in:

- texts readable for machines
- improved information retrieval
- connectivity on multiple levels
- highly-manageable chunks of knowledge
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State of Remote Work, 2018 -- +Buffer Investigates

It's a comprehensive #study (℮ 9 minutes), so here are the sections you can jump to (from within the content linked below) if one or another is of specific interest:

Intro: What comes to mind when you think of remote work?

• How Satisfied are #Remote Workers?

• The Benefits and Struggles of Working Remotely;

• Where Do Remote #Workers Actually Work?

• How Companies Are Thinking About Remote Work in 2018?

• How Much Remote Workers Earn & How Much It Costs To Work Remotely?

[Question marks (mostly) my own - 0_o]
Enjoy »»

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The pieces begin to fall into place: #KnowledgeGraph extrapolation (at last)

In 2014, I uploaded two presentations to SlideShare:
Entity Disambiguation - the Semantic X-Ray
Semantic copywriting guidelines and best practices

The concepts of writing machine- and human-readable content outlined therein were - back then - poo-pooed out of hand. Now, they're eventually being seen as meaningful.

What were "Relationships" in the previous iteration of Alchemy API - a tool so important to helping search indexers grasp the underlying topicality of your content, it's an imperative - have evolved into "Semantic Roles".

In short, these "roles" constitute the knowledge triples that search indexers use to refer to knowledge bases to corroborate what an author is saying.

If the corroboration is strong with what Google, etc. already know, then their SERPs can display content with confidence for relevant search queries.

This move has been a long time coming - longer than many people know (but not all, as +David Amerland's referenced article in +Teodora Petkova's post clearly demonstrates).

For a long time, trying to get the message across (not just me, but a small band of merry men and women) that content with entity disambiguation (#KBT) would be ultimately stronger than link-bait copy felt like lying face forward on the hood of a car, getting the driver to take it up to 70 mph and drive straight into the nearest wall.

This refusal to believe (possibly because so many businesses based their offering around building backlinks) eventually ended my love affair with G+.

But now there's a light at the end of the tunnel. Knowledge-Based Trust will strengthen, support and even shape the Knowledge Graphs that are now becoming readily visible. And about time.

Was Google Authorship a total failure? I think not.

Much of the background work that went into Authorship we can - if we use a little imagination - see in the future of search engines rendering relevant content to user queries.

It was never about showing pictures in SERPs. It was about learning to reference Knowledge Bases for specific information. In that context, the program proved a small victory.

If you've not yet had the belief to "Embrace it, or risk extinction" or "Adapt or be irrelevant" ( #18), you've still got time; make your:
• copy clear, bold and concise;
• reader your priority when you write;
• relationships between your entities crystal clear;
• content around entities (people, services, locations, businesses) contextual and topical;
• context around your outbound links expressly topical to the anchor text and destination content.

That'll do ya fine for starters. Thank ya big-big.
I see Knowledge Graphs Everywhere!
Packaging Knowledge by Linking Data

I can’t think of a better topic to inaugurate :) this new category +David Amerland created: Semantic Connections and the present.

Knowledge graphs are now a common thread connecting the talk about digital transformation and its reverse side, that is its walks - the proper management of data.

Here I am sharing 5 things as food for thought and reference to the semantic connections happening now:

As we enter 2018 we will need Knowledge Graphs
A great article I found via +Aaron Bradley, in which Paul Hobcraft is talking about Siemens’ Knowledge Graph and raises some good questions:

What if we can suddenly scale, have availability in different ways and design, be able to query in fast, reliable, easy and open ways? What does that do for knowledge? It opens it up finally, our silos of knowledge become challenged, ready to be built upon and capable of being changed with updated knowledge. Knowledge and insights lead to innovation. Our complete view opens up, it evolves over time and new insights, the more we build and enhance our knowledge, the richer potential we have to build with. Now that sounds tantalizing in what it possibly offers.

Will knowledge graph be the future of natural language processing?

This is a Quara thread - where Manas Gaur connects the dots between knowledge graphs and machine understanding.

Amazon’s highly connected data pieces

That’s just very well framed approach to presenting Linked Data without saying directly Linked Data: Deep dive on Amazon Neptune

The future is graph shaped

A Thomson Reuters' blog on the growing importance of graph databases and analysis in the Big Data landscape. With cool examples and explanations.

Doubts about what exactly a knowledge graph is and how it is different from a graph database aside [ref. WTF is a Knowledge Graph -], all of the above boil down to semantic connections in action today. And also about the way semantic technologies are bringing more and more value to the challenges companies face when it comes to thriving in an increasingly interconnected world (and increasingly empowered users).

As, David put it in an article (in 2013): How The Semantic Web Changes Everything. Again! [ ]:

“Embrace it, or risk extinction.”

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New Members' posts "Held For Review" - please read guidelines before posting

Thanks for asking to join this community +Masodur Rahman Shanto and +Long Nhi.

Please read the Community Guidelines before posting:

All New Members' posts are held for review to protect active members from spam and the integrity of the Community and the larger +Google+ platform.

Take time to engage with the community, understand what we're about and make sure your posts are relevant to this community.

Anyone posting off-piste or just dropping links to their service on another site without a detailed introduction of what other freelancers will gain by your product or service will have their posts removed without warning.

Repeat offenders will be banned from the community - again without warning.

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Remember when #10BlueLinks was a pretty static feature?

Well, those days are long gone. Even #Snippets in #SERPs are fluctuating so much that they need a composite article written about them to describe what's occurring.

Thankfully, +Ann Smarty has done the work so we don't have to. Thanks, Ann :-)
Here are a few major recent studies examining featured snippets, what triggers them and how to best optimize for them
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