I, for one, am excited about the Facebook + Oculus deal. It'll not only get the product to market faster, cheaper, and better than they could have otherwise, it'll make it not just a gaming device, it'll be a gaming device that's also suited for so many other things. Just like how your TV can do games + watch movies and TV.
Just one simple example, but imagine arenas plopping down a 360 degree camera courtside. You can put on the Oculus and actually be there, looking in any direction you want the entire game. You're the director. You want to stare at the visitor's bench all game? Why not! Hell, you could even switch camera views to other 360 degree cameras they've put in the stadium. This is worth a subscription price just for being so much better than normal TV broadcasts.