I respectfully disagree, being in cinema for many years, story is everything. As many pompous people keep stating "I could do that"... it's not only about just doing the wheelie, it's the preparation, the setting and the emotion. This piece isnt a full story but I think we can all agree that you are now more "connected" to the rider than you would have been if it was only a gopro on the helmet... agreed? And frankly... a wheelie that is 100mph looks identical to one that is 108.5. Showing a fast wheelie on video doesn't prove anything...duh... that's why Guinness World Record verifies the speed using three methods (none of which are video footage). As for the marketing, I think it is excellent that Speed and Strength supports the riders they sell to... and more than that, they support unique video content... isn't that exactly what you want from a company? Supporting athletes and artists? Finally, why the hate man? lol So much trash talk on youtube... drives me nuts.