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Jascha Kaykas-Wolff
Works at BitTorrent
Attended Whittier College
Lives in san francisco
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Jascha Kaykas-Wolff

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Our guest for this Friday's Hangout believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. Seems like good advice.

+Jascha Kaykas-Wolff   is the current Marketing Officer at BitTorrent, well-known for its decentralized, peer-to-peer protocol, typically used for file-sharing.
This Hangout On Air is hosted by Janet Fouts. The live video broadcast will begin soon.
Q&A
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Agile Marketing: Growing Up Fast
Fri, September 26, 2014, 2:00 PM
Hangouts On Air - Broadcast for free

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Jascha Kaykas-Wolff

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#MarTech  Speaker Notes

+Jascha Kaykas-Wolff,@kaykas 
CMO, BitTorrent

Agile Marketing: News Ways of Managing a New Era of Marketing (and Business)
Presentation (loved this design!): http://www.slideshare.net/MarTechConf/agile-marketing-new-ways-of-managing-a-new-era-of-marketing-and-businessbyjaschakaykaswolff 

• CEOs backgrounds are sales, they’re used to revenue generation.
• Agile development - waterfall.

• Customer = Marketing.
• VS. Customer = Customer.
- but when we got the technology to let customers be customers in the eyes of analytics, the business processes stopped working. 
- check out the agile development manifesto (http://www.agilealliance.org/the-alliance/the-agile-manifesto/)
• Customer = Channel. 
- marketing is bound to the same challenge engineers are tied to for the past 20 years … 

Storytelling is math. 
- Example of asking kids to tell a story, then to tell the story from a different perspective. 
- The best storytellers were the math kids. :) 
- The person who’s collecting / analyzing the data is the one who will know the story best. 

Rework
-  Re: hiring: character and plot - words are seeds. 
-  The agile process relies on good communications. 
• Must be good at math: hypothesis testing (prove, or more importantly disprove, theories). 

Feedback
-  Good, quality feedback is one of the best ways to grow emotional stability and health of an organization. 
-  Pair development (look into: http://www.versionone.com/Agile101/Pair_Programming.asp)
-  Describe, analyze, evaluate. (stand-up, scrum team) - the need for positive feedback. 

The Backlog Is Your Priority
-  If the CEO talks corporate strategy, if often doesn’t resonate to the ranks. It should though.  

Culture Is More than Words
- What’s the muscle memory of your organization?

How to Get Started
-  Find a project that flexes muscles across departments.
-  Once it’s run-through, be the person to help celebrate it.

•• New Book  _Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates_
Link: http://www.amazon.com/Growing-Fast-Practices-Innovation-Stalemates/dp/0692238727/ref=cm_cr_pr_product_top

Q&A

• Challenges: Finding teams that are truly autonomous, and fully able to prioritize and make decisions. (Note: PR 2020 can’t do this because often clients make priorities and decisions.)
• You have to be in the work and participating if anyone is going to listen to you. 
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Agile Marketing: New Ways Of Managing A New Era Of Marketing By Jascha Kaykas Wolff, @Kaykas - CMO, BitTorrent. #MARTECH
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Jascha Kaykas-Wolff

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Comedians have long held mirrors up against society’s many absurdities and shortcomings. And now, content creators are using the satirical technique to draw attention to their own causes by using minimal resources to poke fun at a competitor, an ideological opponent, or even a major political issue. Here are four parody websites that really made waves: Here are four parody websites that really made waves:
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This is a guest post by Alistair Croll, author of Lean Analytics. We connected the other week at the Strata Conference on Big Data which he co-chaired, and he’s got a great point of view on this
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Jascha Kaykas-Wolff

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Being agile is a huge advantage in today’s fast-paced, app-filled, driven data business environment. Find out how to become more agile from one of our favorite marketers, Jascha Kaykas-Wolff, CMO of BitTorrent and hear tips from his book, Growing Up Fast...
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It may be our company's 10th anniversary, but we're just getting started. Ten years ago online feels lightyears away. According to Pew, less than 30% of Americans had broadband Internet access. We ...
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What lessons can you learn about content marketing from the CMO of BitTorrent? Find out in this interview with +Jascha Kaykas-Wolff where he discusses strategy, audience, visuals, ROI and lessons from Alice in Wonderland.

This interview is a great primer for the upcoming series of Content Marketing in Wonderland eBooks we're publishing starting Aug 4th and the +Content Marketing Institute #CMWorld conference in Sept.
The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That's a key question being asked and answered at the upcoming Content Marketing World confer...
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BitTorrent today announced its Sync file synchronization tool has gained support for network-attached storage (NAS) devices. The company has partnered with Netgear, which will offer ...
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I hear their Marketing guy is pretty good :-)
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The CIO-CMO partnership is one that's on the minds of many CIOs, and is seen to offer great potential. But it’s not always peaches and cream; there are challenges that many are still working through.
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Work
Occupation
Chief Marketing Officer
Employment
  • BitTorrent
    CMO, 2014 - present
  • Mindjet
    Chief Marketing Officer, 2011 - 2014
  • Involver
    SVP Marketing & Customer Success
  • Webtrends
    VP, Global Marketing
  • Microsoft
    Group Manager
  • Yahoo
    Manager, Business Development
  • Alvarez & Marsal
    Director
  • MTV
    PA
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
san francisco
Previously
portland, oregon - los angeles - seattle
Story
Introduction
Jascha Kaykas-Wolff believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. 

As a longtime marketer and consultant with executive management experience at Yahoo!, Microsoft, Webtrends, and Involver (acquired by Oracle) he now leads marketing at BitTorrent. Jascha calls Marin County home with his wife Rebecca where they are the parents of 3 whip-smart children, 4 newly acquired hamsters, 2 frogs and 6 or 7 fish.

Prior to joining BitTorrent, Kaykas-Wolff served as CMO For Mindjet, senior vice president of marketing and customer success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. 

Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft's MSN and Windows divisions & Yahoo! Inc's commerce business unit. 

Speaking:

Dreamforce, Business 2.0, DemandCon, SXSW, Oracle Social Summit, Eloqua Experience, GetSatisfaction Customer Conference, E2 and more

Press:

CMO.com - 2014 Predictions http://bit.ly/1aZfjMr
Chief Marketing Technolgist - Advice on Agile Marketing - http://bit.ly/1gk1oHO
Forbes - Using Predictive Analytics http://onforb.es/19rJkGb
Huffington Post - Content Marketing: http://bit.ly/18pRO0f
Fast Company - Next Gen Star CMOs http://bit.ly/WP9ey2
CMO - Predictive analytics matters to CMOs http://bit.ly/11Ol6R0
SayMedia - 10 Interesting CMOs on Twitter http://bit.ly/WP9ey2 
Fast Company - Why B2B Marketers Still Don’t Get Social Media http://bit.ly/12KpsJf
Bragging rights
3 kids, married to @rebeccakw
Education
  • Whittier College
Basic Information
Gender
Male
Jascha Kaykas-Wolff's +1's are the things they like, agree with, or want to recommend.
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