- MindjetChief Marketing Officer, 2011 - present
- InvolverSVP Marketing & Customer Success
- WebtrendsVP, Global Marketing
- MicrosoftGroup Manager
- YahooManager, Business Development
- Alvarez & MarsalDirector
- Whittier College
Guest Post by Alistair Croll, Author of Lean Analytics
This is a guest post by Alistair Croll, author of Lean Analytics. We connected the other week at the Strata Conference on Big Data which he
The CMO's Guide to Marketing Org Structures [SlideShare]
Learn how top marketing leaders structure their marketing organizations.
Marketing predictions 2014: 5 analytics trends to watch
In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve
What's Scott Adams' secret to success? 'Goals are for losers'
Forget passion. Goals are for losers. Dilbert creator Scott Adams reveals his secret to climbing to the top: Fail. A lot.
One CMO's advice for getting started with agile marketing - Chief Market...
Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and L
Optimal Team Structure for B2B Marketing | Cue the Future | Big Think
Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers h
The many marketing departments of tomorrow - Chief Marketing Technologist
Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagra
Modern marketing organizational structure @kaykas - jascha kaykas...
THE MODERN MARKETING ORGANIZATIONAL STRUCTURE ! Jascha Kaykas-Wolff November 13th, 2013 ! email@example.com marketingiteration.com @kaykas
Finding & Closing More Quality Sales Leads Using Predictive Analytics
Bottom line: Gaining analytical insight into how qualified a lead is before being handed off to sales significantly improves close rates and
Driving Repeatable Business Innovation: The Vision to Action Lifecycle
The current generation of Social Business tools has missed a huge opportunity to impact business innovation and results. By focusing on func
Billionaire death race: inside America's Cup and the world's most danger...
The finals of the 34th America's Cup are days away, but they will take place in the long shadow cast by the events of May 9th. On that morni
Humanitarian Innovation: The Power to Change the World | Innovation Insi...
Image: EU Humanitarian Aid and Civil Protection/Flickr Silicon Valley is far. Not far if you are in California, not far if you are in Berkel
Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet
Read this review by Jascha Kaykas-Wolff, the Chief Marketing Officer (CMO) at Mindjet.