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Jascha Kaykas-Wolff
Works at BitTorrent
Attended Whittier College
Lives in san francisco
841 followers|30,236 views
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Jascha Kaykas-Wolff

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BitTorrent today announced its Sync file synchronization tool has gained support for network-attached storage (NAS) devices. The company has partnered with Netgear, which will offer ...
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I hear their Marketing guy is pretty good :-)
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"To put it bluntly, goals are for losers. That's literally true most of the time."
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+Mindjet kickoff in Germany. 
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Today is my friend +Parker Trewin 's birthday. I hope you can find a few minutes to read this touching post he wrote and consider donating to his Aids ride. 
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Thanks for posting Jascha.  I've been very touched by the outpouring of love and support.
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People
In his circles
773 people
Have him in circles
841 people
Dave Otte's profile photo
Manuel Conde's profile photo
Liam Hughes's profile photo
Richard Stark's profile photo
Bob Bertrand's profile photo
Eric Peterson's profile photo
Work
Occupation
Chief Marketing Officer
Employment
  • BitTorrent
    CMO, 2014 - present
  • Mindjet
    Chief Marketing Officer, 2011 - 2014
  • Involver
    SVP Marketing & Customer Success
  • Webtrends
    VP, Global Marketing
  • Microsoft
    Group Manager
  • Yahoo
    Manager, Business Development
  • Alvarez & Marsal
    Director
  • MTV
    PA
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
san francisco
Previously
portland, oregon - los angeles - seattle
Story
Introduction
Jascha Kaykas-Wolff believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. 

As a longtime marketer and consultant with executive management experience at Yahoo!, Microsoft, Webtrends, and Involver (acquired by Oracle) he now leads marketing at BitTorrent. Jascha calls Marin County home with his wife Rebecca where they are the parents of 3 whip-smart children, 4 newly acquired hamsters, 2 frogs and 6 or 7 fish.

Prior to joining BitTorrent, Kaykas-Wolff served as CMO For Mindjet, senior vice president of marketing and customer success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. 

Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft's MSN and Windows divisions & Yahoo! Inc's commerce business unit. 

Speaking:

Dreamforce, Business 2.0, DemandCon, SXSW, Oracle Social Summit, Eloqua Experience, GetSatisfaction Customer Conference, E2 and more

Press:

CMO.com - 2014 Predictions http://bit.ly/1aZfjMr
Chief Marketing Technolgist - Advice on Agile Marketing - http://bit.ly/1gk1oHO
Forbes - Using Predictive Analytics http://onforb.es/19rJkGb
Huffington Post - Content Marketing: http://bit.ly/18pRO0f
Fast Company - Next Gen Star CMOs http://bit.ly/WP9ey2
CMO - Predictive analytics matters to CMOs http://bit.ly/11Ol6R0
SayMedia - 10 Interesting CMOs on Twitter http://bit.ly/WP9ey2 
Fast Company - Why B2B Marketers Still Don’t Get Social Media http://bit.ly/12KpsJf
Bragging rights
3 kids, married to @rebeccakw
Education
  • Whittier College
Basic Information
Gender
Male
Jascha Kaykas-Wolff's +1's are the things they like, agree with, or want to recommend.
Guest Post by Alistair Croll, Author of Lean Analytics
www.linkedin.com

This is a guest post by Alistair Croll, author of Lean Analytics. We connected the other week at the Strata Conference on Big Data which he

The CMO's Guide to Marketing Org Structures [SlideShare]
blog.hubspot.com

Learn how top marketing leaders structure their marketing organizations.

Marketing predictions 2014: 5 analytics trends to watch
www.cmo.com.au

In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve

What's Scott Adams' secret to success? 'Goals are for losers'
online.wsj.com

Forget passion. Goals are for losers. Dilbert creator Scott Adams reveals his secret to climbing to the top: Fail. A lot.

One CMO's advice for getting started with agile marketing - Chief Market...
chiefmartec.com

Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and L

Optimal Team Structure for B2B Marketing | Cue the Future | Big Think
bigthink.com

Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers h

The many marketing departments of tomorrow - Chief Marketing Technologist
chiefmartec.com

Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagra

Modern marketing organizational structure @kaykas - jascha kaykas...
www.slideshare.net

THE MODERN MARKETING ORGANIZATIONAL STRUCTURE ! Jascha Kaykas-Wolff November 13th, 2013 ! jascha@kaykas.com marketingiteration.com @kaykas

Seth's Blog: Sure, but he's our bully
sethgodin.typepad.com

There have always been bullies among us, and it's worth taking a moment to see how our culture has built a role for them to be useful heroes

Finding & Closing More Quality Sales Leads Using Predictive Analytics
www.forbes.com

Bottom line: Gaining analytical insight into how qualified a lead is before being handed off to sales significantly improves close rates and

The CMO Guide to Repeatable Business Innovation
blogs.salesforce.com

Most business leaders know that innovation is important in the same way that an umpire understands why a player can't run straight to second

Mindjet launches Spigit Engage
www.arnnet.com.au

Collaborations specialists Mindjet have launched the latest version of its innovation hub software Spigit Engage.

Driving Repeatable Business Innovation: The Vision to Action Lifecycle
www.slideshare.net

The current generation of Social Business tools has missed a huge opportunity to impact business innovation and results. By focusing on func

Business Innovation Done Right | Spigit
www.spigit.com

Innovation is vital to achieve success in today's evolving marketplace. This infographic shows what really fosters innovation, and how to ge

36 creative questions to jump-start your thinking
upyourimpact.com

What are your options when you're stuck for creative solutions to a problem you're facing? One powerful way is to reframe it - to view it fr

Billionaire death race: inside America's Cup and the world's most danger...
www.theverge.com

The finals of the 34th America's Cup are days away, but they will take place in the long shadow cast by the events of May 9th. On that morni

SIC 2013 Speaker // Rebecca Kaykas-Wolff
2013.seattleinteractive.com

Rebecca leads Adobe's product marketing activities for the Media Optimizer business group focusing on social advertising solutions…

Humanitarian Innovation: The Power to Change the World | Innovation Insi...
www.wired.com

Image: EU Humanitarian Aid and Civil Protection/Flickr Silicon Valley is far. Not far if you are in California, not far if you are in Berkel

Sneak Peek: Mindjet 14
www.slideshare.net

Here's a sneak peek of Mindjet 14. Take a look at some of the new features in the upcoming new release of MindManager. Coming in September 2

Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet
thenextmedia.co

Read this review by Jascha Kaykas-Wolff, the Chief Marketing Officer (CMO) at Mindjet.

Dr. Jacobs and his team helped me address significant back pain and even more importantly identify that the systemic issue I was dealing with was actually early on-set arthritis. Possibly more importantly he and his team have an amazing bedside manner. Even though I'm only one of their hundreds of patients he and his entire staff always treat me like i'm someone they truly care about. I feel taken care of. I don't write a lot of reviews but for Dr. Jacob's office i've happily made the exception.
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Public - a year ago
reviewed a year ago
1 review
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