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Jarod Cerf
Works at PB and JC
Attended University of Southern California
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Author, "The Onion" contributor, and former McKinsey consultant +Eric Brach shares his take on Net Neutrality
 
Should broadband be a utility? And how much are you willing to pay for it?
 
As the co-author of Conquering the Electron: The Geniuses, Visionaries, and Scoundrels Who Built our Electronic Age, a book he affectionately refers to as "one part 'How It Works' and one part TMZ-style exposé", former McKinsey consultant and USC alum Eric Brach is an outspoken advocate for Net Neutrality and open, affordable, and well-regulated broadband services:
 
"Thirty years ago, only a few people could have foreseen the kind of electronic- and computer-based commerce that we have right now; fifteen years ago, we’d have said the same for services like Paypal, Google Wallet or Apple Pay that allow people to use their phones and take banks out of the equation. There’s always going to be something new and unexpected around the corner."
 
To learn more about the how and the why behind our everyday technology (and how the majority of progress is still an outgrowth our own personal desires), you can buy Conquering the Electron at Amazon, Barnes & Noble, or Indiebound, or contact Eric Brach at eric.brach@gmail.com.
 
You can also hear Eric talk about his favorite stories, including Galvani's dancing frog and the now-legendary "War of Currents" between Edison and Tesla, on my podcast, "In Character, Episode 1: The Wizards Who Gave Us Power".

http://www.huffingtonpost.com/jarod-cerf/in-character-the-wizards-_b_5846116.html

Happy reading, all.  And as always, feel free to leave your insights, thoughts, and ideas in the comments.

-Jarod
In light of the recent debates on tiered access to broadband service and whether telecommunication companies have the right to charge both content providers and home users (as well as the federal government's evolving stance on the issue) I sat down ...
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Great!
 
A rather scathing take on Phillip Morris International's branding and activities by comedian John Oliver on #LastWeekTonight.

Can't say it's entirely unearned, though.

Still, I don't envy the PR folks who were called on to answer his cries.

#Marlboro #DontBeAMaybe
John Oliver , host of HBO’s “Last Week Tonight,” turned his attention to the tobacco industry in Sunday night's episode, and it wasn’t pretty for main target Philip Morris International.
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Second day Valentine's with the family. Think they know me well? :)
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Thanks for the support on FB :) !
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Jarod Cerf

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I applaud the man who can face his own impending end with such eloquence.

My hat's off to you, +Oliver Sacks. I've learned much from your work and I hope to continue.
I am now face to face with dying. But I am not finished with living.
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Have him in circles
86 people
akhtar ali's profile photo
Kenneth Hurt's profile photo
SAHIL ANSARI's profile photo
elvin angel's profile photo
Mike McAuley's profile photo
zeeshan ahmed's profile photo
Eli Regalado's profile photo
Cody Wexler's profile photo
SEO SixEleven's profile photo
Education
  • University of Southern California
    Professional Writing, 2005 - 2008
  • Ithaca College
    Communication Studies, 2001 - 2005
  • Charles University
    Poetry, 2008 - 2008
  • Melbourne University
    Cultural Studies, 2004 - 2004
Story
Tagline
"Children have no curve to their ambition: it just flies, upward, fire in a crisp and bright balloon."
Introduction
Writer, editor, storyteller. Aspiring novelist and illustrator.  Managing Partner at PB and JC, a "quick bites consulting" firm.  Realist on Tuesdays; quixotic when called for.

Host of the podcast, "In Character", where I interview authors about their work and the stories behind him (because creatives are characters, too).
Work
Occupation
Managing Partner, PB and JC
Skills
Writing, Editing, Integrated Marketing, Content Strategy, Strategic Partnerships
Employment
  • PB and JC
    Managing Partner, 2014 - present
    Co-founded agency focused on providing businesses small and large with Quick Bites Consulting (i.e. “when you need” and “just the right size”). Collaborates with clients to create social media campaigns, from content to distribution, and build a consistent marketing platform. Establishing a network of subject matter experts to support clients’ needs and project requests.
  • The Glasshammer
    Contributing Writer, 2013 - present
    Researched and developed original content focused on C-suite and executive level women in business and the need for early recognition in hiring and advancement. Interviewed gender studies experts about the impact of awareness training when negotiating sponsorships and similar alliances. Consulted with industry thought leaders on the best practices for advancing careers, building networks, and engaging markets.
  • The Huffington Post
    Guest Columnist, 2014 - present
    Interviewed thought and industry leaders on issues ranging from the role of arts and entertainment as a means of creating conversations, to the need for gender intelligence in work, education, and politics, and the impact of financial services on Gen Y’s pursuit of the life they want. Currently developing podcast series “In Character” on fiction and non-fiction authors, their new and upcoming works, and the stories behind them.
  • New York Life Insurance Company
    Integrated Marketing and Content Strategist, Consultant, 2010 - 2013
    Identified new business opportunities for Gen Y demographic groups to meet revenue goals through specific marketing product campaign and materials. Researched target market trends, updating inter/intranet materials for users and agents to promote consist brand messaging. Drafted training course, incorporating material into print and social media, providing users with direct access to information.
  • JLC Consulting
    Writer, Editor, and Marketing Strategist, 2007 - 2013
    Partnered with an independent game designer to develop, draft, and edit a full-length novella tie-in, using content generated by the company’s product and customer interactions. Edited jointly written scholarly articles for neuroscience research team. Worked with artists collaborative, Boywithstick.com, to establish the brand, i.e. “Digging for the Good Stuff” and create a clear mission statement for the community. Counseled documentarian on core messaging, branding, and social media integration, as well as potential audiences for her first film.
  • University of Southern California
    Assistant Lecturer, 2006 - 2007
    Implemented course curricula for college freshmen that emphasized innovative solutions, clear, compelling arguments, and reliance on tangible data.
Basic Information
Gender
Male
Jarod Cerf's +1's are the things they like, agree with, or want to recommend.