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Jarno van Driel
467 followers -
Technical & semantic SEO specialist, schema ninja, accidental taxonomist
Technical & semantic SEO specialist, schema ninja, accidental taxonomist

467 followers
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Code allergy should be a thing of the past by now

There's been a huge surge in the technical skills of people working in digital marketing over the last years. I attribute it to the rise of the tag management solution, to the popularization of data science and big data methodologies, and to the accessibility of cloud development thanks to Amazon and Google Cloud roadmaps.

Yet still, the words "I'm not a developer", "I'm JUST a non-technical marketer" and "I don't know how to code" echo in conference rooms and jump out of blog articles.

It wouldn't be an issue for me in isolation, but when bloggers, conference presenters, and tool developers propagate this phenomenon by belittling tech skills, I do think it's a problem for all of us.

The human capacity to learn new things is astounding. Instead of apologizing for technical content in a blog post or a conference presentation, people should be encouraging others to understand the technical complexity of what they're presenting. And instead of targeting tools and platforms for "non-technical folks", promising that "no tech skills are required", why not celebrate the fact that by using this platform/tool people will learn new skills?

It doesn't require a huge change. Just a change in the popular rhetoric.

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+Aaron Bradley on Linked Data challenges.

"The biggest (and, for me, most exciting) linked trend I’ve observed in recent years is the development of enterprise knowledge graphs, where companies are starting to reap the benefits of linked data technologies by creating standards-based knowledge models of their domains. This also represents a challenge, as – despite the growing popularity of knowledge graphs – the tools and processes available to enterprises who want to go in this direction are still anything but mature."

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You really should have been there

Once again +Aaron Bradley​​​ (together with his colleague Eamonn Glass) gave a jaw dropping presentation during Semantics 2017 (https://2017.semantics.cc/).

Though this time around a presentation that for once wasn't about what Google's doing in regards to structured data but about what folks over at EA have been doing over the last couple of years. And trust me when I say it's impressive.

I've documented what I could (on Twitter), which should give you a decent idea what's been presented - though let's hope Aaron will actually share the complete slide deck. For now, here's what I was able to capture:

- https://twitter.com/JarnoVanDriel/status/907582592521838592
- https://twitter.com/JarnoVanDriel/status/907584953747169280
- https://twitter.com/JarnoVanDriel/status/907585343473504256
- https://twitter.com/JarnoVanDriel/status/907585591193358336
- https://twitter.com/JarnoVanDriel/status/907588282648858624
- https://twitter.com/JarnoVanDriel/status/907589117877342210
- https://twitter.com/JarnoVanDriel/status/907589566885978112
- https://twitter.com/JarnoVanDriel/status/907590058680733697
- https://twitter.com/JarnoVanDriel/status/907590336624685058
- https://twitter.com/JarnoVanDriel/status/907590607136227328
- https://twitter.com/JarnoVanDriel/status/907591199539818499
- https://twitter.com/JarnoVanDriel/status/907591404200841216
- https://twitter.com/JarnoVanDriel/status/907591775879135232
- https://twitter.com/JarnoVanDriel/status/907591927331246081
- https://twitter.com/JarnoVanDriel/status/907592211126214657
- https://twitter.com/JarnoVanDriel/status/907592462713151489
- https://twitter.com/JarnoVanDriel/status/907593315947868160
- https://twitter.com/JarnoVanDriel/status/907594434816208896
- https://twitter.com/JarnoVanDriel/status/907595688086777856
- https://twitter.com/JarnoVanDriel/status/907596422530428928

+Aaron Bradley on Linked Data challenges.

"The biggest (and, for me, most exciting) linked trend I’ve observed in recent years is the development of enterprise knowledge graphs, where companies are starting to reap the benefits of linked data technologies by creating standards-based knowledge models of their domains. This also represents a challenge, as – despite the growing popularity of knowledge graphs – the tools and processes available to enterprises who want to go in this direction are still anything but mature."

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Schema.org Client Library for Java

Some of the developers I work with at the company I work for have started making use of this library, when today I noticed it outputs something 'strange' (though not wrong perse), namely:
"@context":["http://schema.org"],

Something which one normally writes without square brackets:
"@context":"http://schema.org",

Second 'thing' I ran into is that an "@type" is automatically being added when one isn't needed perse, eg:
"copyrightHolder": {
"@id": "#Organization"
},

gets turned into:
"copyrightHolder": {
"@type": "Organization",
"@id": "#Organization"
},

Which directly made me wonder whether there are any other quirks I should be aware of. And so, any of you have experience with it and know of particular things to keep an eye out for?

cc: +Dan Brickley, +Louis Wasserman

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What Happened to the Semantic Web?

I believe the answer is: We happened :) [to paraphrase +John Kellden ]


But that is my poetic view, intuition and hope.

A more in-depth analysis is in the shared article.

+Kingsley Idehen explains it super clearly:

_As you can see, there is no question that the Web already has a population of HTML documents that include semantically-enriched islands of structured data. This new generation of documents creates a new Web dimension in which links are no longer seen solely as document addresses, but can function as unambiguous names for anything, while also enabling the construction of controlled natural language sentences for encoding and decoding information [data in context] -- comprehensible by both humans and machines (bots). _

Also there was a talk by Peter Mika I was looking to see the slides of for some time. It is called What Happened to the Semantic Web? +Jarno van Driel shared the slides from it:
https://goo.gl/CxjM2i

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Microsoft had been building a very large knowledge graph named Probase, which it appeared they had abandoned. It looks like it was revived. I think it gives Bing a chance to compete with Google for Q&A type searches

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A chance to test Google.it's local search for "best Italian restaurant"

cc: +Mike Arnesen, +Martha van Berkel, +Andrea Volpini
Hi Semantic Folks - I'm excited to announce the call for speakers at SMXL Milan 2017 (14-15 November of this year). Some of you have pitched in with your ideas and I'd like to thank those who have taken the time to share their thoughts (special thanks to +Jarno van Driel for his contributions and suggestions).

The Call for speakers will close on June 7th - looking forward to hearing from the community :)

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Structured Content Meets Taxonomy

The last couple of years, I've been working on some fascinating projects integrating standards-based taxonomies with structured content (primarily DITA XML). This free web session by +Andreas Blumauer and me discusses how to combine these two approaches. It's on June 7th. You'll learn about:
- Benefits and principles of granular structured content, and how to start preparing your own content for this new architecture.
- Best practices for linking structured content to standards-based taxonomies, and some pitfalls to avoid
- The underlying semantic architecture that you can work toward for a truly mature and scalable approach to linking content and data
- Key use cases that you can apply to your own organization

https://register.gotowebinar.com/register/1129055887164569090

#taxonomy #structuredcontent #intelligentcontent #ux #standards #metadata #skos #ditaxml

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Schema.org version 3.2 released today.

See http://blog.schema.org for details of important progress in several areas including educational courses, fact-check reviews, and menus.

Also many proposals have been added to the http://pending.schema.org area for early-access use, evaluation and improvement. These include finance, from the FIBO community, geospatial terms, category codes and event series.

For the techies, the http://schema.org/docs/developers.html page also includes enhancements for those interested in obtaining machine readable descriptions of Schema terms.

See the http://schema.org/docs/releases.html page for fuller details.

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