Profile cover photo
Profile photo
Jarno van Driel
463 followers -
Technical & semantic SEO specialist
Technical & semantic SEO specialist

463 followers
About
Jarno's posts

Post has shared content
Surviving the machine revolution: how to become the digital marketer of the future

Normally I don't tend to share a lot of marketing related resources (after all, I'm #ThatMarkupGuy) but after having seen +Jono Alderson's presentation at Holland's biggest Digital Marketing convention, Friends of Search, I couldn't resist sharing his slide deck.

During what probably was the most info packed 40 minute presentation I've seen in a very long time (delivered at a speed that shouldn't be humanly possible) he explained exceptionally wel how both on- and offline marketplaces are evolving at an exponentially increasing velocity.

A presentation that should be wake-up call for anybody that isn't already busy trying to adapt to the new global reality.

I'll even go as far as to say that if you've still got trouble coming to grips with how fast global markets are changing you should find out if Jono will be giving this presentation somewhere else. And if so, book yourself a ticket to go listen to him.

#Disruption #MachineLearning #AIWithBoardVotingRights #ObsoleteGrayHairedOldMen

Post has attachment
Surviving the machine revolution: how to become the digital marketer of the future

Normally I don't tend to share a lot of marketing related resources (after all, I'm #ThatMarkupGuy) but after having seen +Jono Alderson's presentation at Holland's biggest Digital Marketing convention, Friends of Search, I couldn't resist sharing his slide deck.

During what was the most info packed 40 minute presentation I've seen in a very long time (delivered at a speed that shouldn't be humanly possible) he explained exceptionally wel how both on- and offline marketplaces are evolving at an exponentially increasing velocity.

A presentation that should be wake-up call for anybody that isn't already busy trying to adapt to the new global reality.

I'll even go as far as to say that if you've still got trouble coming to grips with how fast global markets are changing you should find out if Jono will be giving this presentation somewhere else. And if so, book yourself a ticket to go listen to him.

#Disruption #MachineLearning #AIWithBoardVotingRights #ObsoleteGrayHairedOldMen

Post has shared content
WordLift facilitates 5-star linked data with schema.org

Sometimes wonderful things happen real fast - In this particular case within a month after I spoke with +Teodora Petkova​​​​​ about the structured data of her site. Structured data which at that moment still could be improved a lot yet which was outside of her control as it's generated through the Wordpress plugin +WordLift​​​​​.

And so she pulled WordLift's +Andrea Volpini​​​​​ and +David Riccitelli​​​​​ into the conversation in hopes of getting a discussion going that would lead to improving WordLift's structured data output. A discussion that indeed took place, and WOW - did they act fast.

WordLift's latest update makes it move away from turning web pages into barrels of entities in favor of generating beautiful 5-star - schema.org powered - linked data graphs. And in case this update is representative of the speed they are able to act than their competition better be cautious because there's a lot more coming.

Curious to see what I'm making all this fuss about, have a look at this: https://goo.gl/LwNlZU - it 'mentions' an impressive amount of entities that have been extracted though NLP.

Post has attachment
WordLift facilitates 5-star linked data with schema.org

Sometimes wonderful things happen real fast - In this particular case within a month after I spoke with +Teodora Petkova​​​​​ about the structured data of her site. Structured data which at that moment still could be improved a lot yet which was outside of her control as it's generated through the Wordpress plugin +WordLift​​​​​.

And so she pulled WordLift's +Andrea Volpini​​​​​ and +David Riccitelli​​​​​ into the conversation in hopes of getting a discussion going that would lead to improving WordLift's structured data output. A discussion that indeed took place, and WOW - did they act fast.

WordLift's latest update makes it move away from turning web pages into barrels of entities in favor of generating beautiful 5-star - schema.org powered - linked data graphs. And in case this update is representative of the speed they are able to act than their competition better be cautious because there's a lot more coming.

Curious to see what I'm making all this fuss about, have a look at this: https://goo.gl/LwNlZU - it 'mentions' an impressive amount of entities that have been extracted though NLP.

Post has attachment

Post has shared content
A talk about machine-readable content in a human-understandable format

As part of a series of Youtube events, hosted by +Productive Computer Systems, +David Amerland discusses chapter 13 of his latest book - SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow (https://goo.gl/hB6wSD).

As luck would have it I was invited to join David during this event to discuss the topic of Structured Data in regards to its applicability for different types of organizations (range: small businesses - large corporations), clarifying some of the most common misconceptions about what structured data is, as well as trying to explain some of the technicalities involved and how these can be applied.

All topics that are regularly being discussed in this community and so I couldn't resist sharing it with you all. I hope you'll find it informative.

Apologies upfront for my grammatical mistakes but it's been a while since I did one of these types of events. Luckily David's elegancy with words more than compensates for that.


Post has attachment
A talk about machine-readable content in a human-understandable format

As part of a series of Youtube events, hosted by +Productive Computer Systems, +David Amerland discusses chapter 13 of his latest book - SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow (https://goo.gl/hB6wSD).

As luck would have it I was invited to join David during this event to discuss the topic of Structured Data in regards to its applicability for different types of organizations (range: small businesses - large corporations), clarifying some of the most common misconceptions about what structured data is, as well as trying to explain some of the technicalities involved and how these can be applied.

All topics that are regularly being discussed in this community and so I couldn't resist sharing it with you all. I hope you'll find it informative.

Apologies upfront for my grammatical mistakes but it's been a while since I did one of these types of events. Luckily David's elegancy with words more than compensates for that.


Post has shared content
An inside look at the Google Brain team

For the past few months, we've had NY Times Magazine reporter +Gideon Lewis-Kraus visit the Google Brain team several times and hang out with us for a few days at a time, with an eye towards writing an article about how our research team operates and what we're working on. We gave him pretty open access to our building, the people in the team, many of our meetings, etc., and over the course of several visits, he decided to focus his story on the origins of the Brain team, and on our in-progress collaboration with the Google Translate team to replace the old phrase-based translation system with a neural machine translation system (essentially part of the article is a behind-the-scenes look at how the scientific work in https://arxiv.org/abs/1609.08144 and https://arxiv.org/abs/1611.04558 came about).

This long article is the result of his visits and synthesis of what he learned. Gideon, I think the article turned out really well!




Post has shared content
Fueled by structured data markup, Google now supports product information in image search

Changes made to Google's product data type specifications page (http://bit.ly/2htU0Ou) on 12 December 2016 indicate that Google will support the display of product information directly in image search results.

The introduction to the products page has been changed to include information about products in image search, and the page now sports an image of how product information appears in Google image search.

From the page (emphasis mine):

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Facilitating the display of product information doesn't entail the addition of new schema.org/Product properties, but only that two properties merely recommended for desktop search are required for image search:

* schema.org/image
* schema.org/availability

With this change Google has also assigned a name to product information associated with an image in image search results: the rich image viewer.

Note that this change now supports the organic display of product information in image search: these capabilities are not tied to advertising, or existing ads that appear in image search.

If anyone spots such an image result in the wild, please share it with us here!

#google #imagesearch #ecommerce #richresults #richsnippets

Photo

Post has shared content
Sharpen your pencils

After asking for it for quite some time there's finally going to be a dedicated Webmaster Central Office Hours Hangout for structured data.

Surely plenty of members of this community will be there, right?!
Join us for a Structured Data Google Webmaster Central office hours hangout on Dec 13, 4pm CET
https://www.timeanddate.com/worldclock/fixedtime.html?iso=20161213T16&p1=268

Add your questions to this Google+ post. This session will focus on your questions around Structured Data, Rich Snippets, etc.

This is a Hangout on YouTube Live. To join live, watch out for the link here once the event starts, and use a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.

https://www.youtube.com/watch?v=dBSajeG8Pj8 
Wait while more posts are being loaded