goo.gl short links now function as a single link you can use to all your content
--whether that content is in your Android app, iOS app, or website. Once you’ve taken the necessary steps to set up App Indexing for Android and iOS (g.co/AppIndexing
URLs will send users straight to the right page in your app if they have it installed, and everyone else to your website. This will provide additional opportunities for your app users to re-engage with your app.
To learn more about deep linking from goo.gl
links, check out our blog post. #io15 #appindexing