I have always been a little nerdy and a tad geeky - characteristics that were assets during the many years I worked in marketing, advertising, and sales. When I decided to pursue SEO, my colleagues said that made perfect sense. It's true: I find keyword research fun and data fascinating.
My marketing background drives the approach I take to search engine optimization, which often requires first improving the message, branding, usability or lead generation strategy. The client and I will pull in other professionals - web developer, graphic artist, copywriter - as needed to refine our efforts. It's the synergy of learning, creating and supporting that I love.
I'm lucky to have the resources of the Washington, DC,
area available. The work environment here is incredibly supportive and focused on collaboration.