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Janet Chiu
Works at Cyberturf Strategic Media
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Janet Chiu

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Marketing starts by acknowledging that most people don't even know you exist. You can help a site's SEO by actively getting it out there, then making sure users want to interact with the site. That combination of visits and engagement will help a business connect with customers.

When I selected a few metrics to study, the websites that are rocking it are doing just that - using various methods to bring people to the site and having great design to engage them.

http://cyberturfstrategic.com/seo-web-design/design-enhances-data-3-websites/
When you design a website you can set the stage for success. These websites succeed online because online and offline efforts are tied together.
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Janet Chiu

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Has anybody ever had a message in Search Console, "Some important page has been removed by request"? My client would like to know who made the request and why it was made and why Google complied.

The page that was removed from Google's index is a blog post about employee birthdays, e.g. the employees who had birthdays in the month of November (the actual date is not given). The client has been doing this for years and has had no reason to think that anybody has a problem with it.

The page is not one that is at all related to the client's services, but site traffic from Oct. to Nov. was down by 25%. We don't have historical data so don't know if this is a normal drop. Would the request to remove a page from the index have had a negative impact on the overall site?

It would be great to get your ideas. I don't know if I should contact Google or just keep an eye on the next similar post.

Thank you!
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Janet Chiu

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Clients see the logic in paying for good design and a functional website. I wish they understood the importance of hiring a good writer. http://cyberturfstrategic.com/agency-trends/assembling-dream-team-dont-forget-copywriter/
No matter how intimately we know our business, DIY writing almost always stinks. Perhaps we know (or think we know) our work so well, we can never look at
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Daria Steigman's profile photo
 
Great point, +Janet Chiu. There's no point having a "pretty" Web site if it doesn't give your visitors (i.e., clients, customers, prospects) what they want. In a language that makes sense to them.

Janet Chiu

Web Design  - 
 
Getting people to a website or blog is, without a doubt, a vital role of SEO. But what happens on the site can make or break a business - SEO doesn't stop at the door, so to speak. Unfortunately, the average client simply can't answer, "What's your call to action?" To make the business above average, we need creativity from everybody - from the SEO to the web designer to the client. http://cyberturfstrategic.com/internet-marketing/website-design-to-bring-visitors-back/
Build a website that allows visitors to get a sense of whether they want to interact with your business. How will they remember you after they click away?
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Janet Chiu

Web Design  - 
 
Here is the second in a series about SEO and web design...with design firms in mind. This project has been such a challenge for me; I know I speak geek, but I had almost reached the point where I couldn't speak anything else. Having to explain without that crutch made me question just what I do know. Only wish I had done this earlier!

http://cyberturfstrategic.com/seo-tips/deliver-audience-3-keyword-tips/
Promises, promises, promises. In your web design and development proposal process, you probably assure the client that the website you create will be searc
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Janet Chiu

SEO Community  - 
 
Any ideas how a website built with "modular content" can be optimized? I have also heard it called "flat design" - it's one long page. I'm concerned that since the URL doesn't change as the content does, the website / one pager can be optimized for just one thing.

Here's an article written for web devs: http://www.newfangled.com/the_way_you_design_web_content_is_about_to_change

The graphic artists I work with love this concept, but I've cautioned them it probably will not work for every client, as far as SEO is concerned. Have you also been asked to SEO this type of design? 
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Charles W Rose's profile photoEmmanuel Flossie's profile photoEd Myers (edmyers)'s profile photoJanet Chiu's profile photo
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Thank you so much! Yes, I'm afraid all of the one-page designs are the same in my head, but obviously there are differences. Despite the differences it appears that all of the solutions share a problem - they are labor intensive, as far as I can tell. Thanks for sharing the useful info!
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Janet Chiu

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Simple questions that stump business owners. An essential reality check for the budgeting process.
What's an ideal marketing budget? ONE MILLION DOLLARS IN SMALL BILLS DROPPED ON MY DESK. Or not. Reality trashes marketing budgets. It throws
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Janet Chiu

Web Design  - 
 
I'm in awe of Chef Patrick O'Connell's creativity. More imagination in his little finger than in half the people I know. http://goo.gl/kEfetC
Patrick O’Connell has thrown some over-the-top parties, but they all hold lessons for even the everyday host.
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Janet Chiu

Google+  - 
 
Could you please share what you are telling your clients about G+? If Google has decided not to develop it further, does that mean that circles are no longer a factor in personalized results? 

I have clients who would benefit by interacting with some of the G+ communities, but they don't want to spend the time learning about it if Google isn't going to support G+.
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Janet Chiu's profile photodavid oremland's profile photo
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I noticed that article.  More significantly I just tested my personalized serps with various search phrases that I thought should have turned up results for people I follow.  I was signed in.   In fact the only "personalized result" I saw was one I wrote.  

I haven't been following the issue hard nor have I followed commentary on it.  I think I'd test with searches to see if you can find good examples wherein you are finding personalized results in serps for various queries.

Is it possible there are less queries showing in searches from G+ friends or communities???  Now I don't know.   I'd look for them.
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Janet Chiu

Semantic Search / Web / SEO  - 
 
I have a question regarding portfolios and duplicate content. I know several copywriters and public relations agents, and this question came up in a group meeting. If a PR agent has a writing sample on her website that is identical - or nearly identical - to the article published by a newspaper or ezine, is her site at risk of having duplicate content? 

There are several forms that the writing sample can take, but it is usually in PDF form.

So, the question is really in two parts - is this a dup content risk, and if yes, the best way to configure the page (noindex, rel=canonical)?
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Viktor Rosiyenko's profile photoGeorge Fanucci's profile photo
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Rel=canonical may transfer any link juice to the target, I think. 
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Janet Chiu

SEO Community  - 
 
What's the best way to summarize the Demos & Interests section in a Google Analytics report? It seems as though the age and gender distribution is the same as I'd expect from census data, and the affinity categories just seem too random - whoever participates, and that's not many.
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Have you guys noticed a change in how Google treats title tags? A client updated the website with title tags I provided. The Home page title tag was constructed as

Keywords | Company Name, Location

When I did a Google search for the company today, the first result was displayed simply as

Company Name

with a link to the Home page.

There are other companies with the same name in different states, and the rest of the SERPS listings looked like full title tags.

Presumably my client's link was listed first because of my browsing history (not to mention gmail) and location. But why would the title tag have been dropped? Does anybody know when Google started doing this?
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Web Talent Marketing's profile photoJoe Bergess's profile photoJanet Chiu's profile photo
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+Joe Bergess I tried incognito, clearing my computer's cache, different devices, other browsers and the results all look the same...but why my client's result would then be the first is a mystery, or stupid luck! 
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Work
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  • Cyberturf Strategic Media
    SEO & Marketing Consultant, present
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SEO coach, marketing consultant & weekend mountain climber
Introduction

I have always been a little nerdy and a tad geeky - characteristics that were assets during the many years I worked in marketing, advertising, and sales. When I decided to pursue SEO, my colleagues said that made perfect sense. It's true: I find keyword research fun and data fascinating.  

My marketing background drives the approach I take to search engine optimization, which often requires first improving the message, branding, usability or lead generation strategy. The client and I will pull in other professionals - web developer, graphic artist, copywriter - as needed to refine our efforts. It's the synergy of learning, creating and supporting that I love.

I'm lucky to have the resources of the Washington, DC, area available. The work environment here is incredibly supportive and focused on collaboration.  

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Female