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Jane Heaton
36 followers -
Marketing professional, content marketing specialist and writer who supports business owners and marketers with a tailored, blended approach - advice, training, coaching, mentoring and hands-on help.
Marketing professional, content marketing specialist and writer who supports business owners and marketers with a tailored, blended approach - advice, training, coaching, mentoring and hands-on help.

36 followers
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Good example of how to test and evaluate content marketing.
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"Great content marketing is just solving the same problem that your product solves." Useful insights on how to create content that gives a real benefit to your audience.
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Interesting piece and agree with the need for more flexible brand execution ...
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Practical audio tips by me from +Paula Gardner  over at Do Your Own PR ...
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Comprehensive guide to one of the essential tools of successful content marketing
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Good, practical, actionable examples ...
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A question often asked by those already blogging - here's what it takes to play the bigger content game ...
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