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Jane Anderson (Personal Branding)
Works at Jane Anderson Personal Branding
Attended Southern Cross University
Lives in Brisbane
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7 Ways to Increase your Likeability...
I recently had a university graduate going for an interview with a large bank and the interview was over Skype. Even though he was in my office, we did the practice on Skype and I was in the next room to see what the experience would be like for the panel chair.

My experience of him in person was different to that of him on Skype. He came across as warmer and friendlier in person but that part of his personality was lost quickly online. So we had to really amplify those character traits to show that he was likeable.

We know that in a recruitment context, a candidate can be extended the offer more than 50% of the time if the recruiter likes the person. According to the Wall Street Journal, a study of 133 managers by the University of Massachusetts found that if an auditor is likeable and gives a well-organised argument, managers will tend to comply with his suggestions, even if they disagree and the auditor lacks supporting evidence.

So can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months. So the 5 steps I reckon make the biggest difference to your “in-person” likeability are:
Read people: Watch all the non-verbal cues and body language. Look for micro expressions and their eye contact. I was in a hurry to catch a flight to a conference last week and my shoe broke on my way to the check-in counter. I ran to one of the stores in the airport frantically looking for a new pair of shoes to replace them. I was quickly scanning the shoe section, trying on styles and looking for something that would fit me to get me to the conference. My flight was boarding in five minutes! The sales assistant casually came up and asked me if I was happy browsing. Now, maybe they had other things on their mind but clearly I wasn’t there because I had nothing to do. This was serious shoe shopping! They didn’t read my body language and pace to realise that I was in desperate need of help to solve my issue. I had to say “no, I’m not just browsing, I need help!”. If you can read people you can anticipate their needs which leads to asking the right question. A better question to ask could be “You look like you’re in a hurry trying to find something, what can I help with?”.
Be curious: Everyone loves to talk about themselves. Each person is their own favourite subject and everything you say they will relate their own experience to it and tell you what that means for them. The way to shortcut this process is to just go straight to asking questions about how they are, their weekend, how their last meeting went, how their project is going, how their kids are, is the dog back from the vet? The likelihood of someone taking too much interest in them that day is quite low so it’s easy to connect by helping them feel as important and as special as they are. Ideally a conversation flows 30 seconds to one person and 30 seconds to other. Keep an eye on how long you’re speaking for and if it’s too long or too short to connect.
Knowing what the person might be thinking: This shows empathy and that you understand the person’s world. The more you can connect with what they’re not saying, the more you’ll remove the barrier between them and you. They will like you because you understand their pain or challenge.
Give compliments: People are absorbed in their world of daily problems of dealing with kids, colleagues, issues and things that need to be fixed. They’re often in overwhelm and stress. A simple compliment like mentioning their hair, an item of clothing or if they have nice shoes, saying they have really nice shoes. It’s important to be sincere and show that you noticed. Don’t say they look nice if they look terrible, that’s just being inauthentic. It was Maya Angelou who said “people will forget what you said but they will remember how you made them feel”.
Appropriate touch: This one you really need to be able to read people well. I’m a natural toucher and by that I mean I often hug my clients when I work with them and that’s my style. However, I know when I need to keep my distance. If you can read people well, a gentle touch on their sleeve can make them connect quickly with you. For example, when I coach people and they have wins I will always shake their hand. It changes the energy and the personalisation of the experience amplifies.
Friendliness: Smile. I know this seems so simple. Did you know your smile can be a predictor of how long you'll live? Regardless of what country you live in or language you speak a smile cuts through everything and is contagious. If you wrote down how many times you smile in a day how many would there be?
Eye Contact: Direct eye contact builds trust quickly. By looking down or away makes the person feel like you’re not interested in what they have to say. When they speak look them in the eye. By maintaining eye contact when you speak will help keep them engaged and more likely to hear what you said.
Lighten up: I know I said 7 tips but you get a bonus! Banter, having a joke and not taking yourself too seriously adds volumes. Jennifer Hawkins, the Australian Miss Universe winner showed this when she was sashaying down the catwalk in her beautiful Bora Couture skirt and it fell off! Rather than blame the designer or the organisers she simply laughed and said "Geez, I wish I had better undies on". Her likeability factor went sky high in the one comment.

These steps are not about being fake, inauthentic or fabricated in any way. The heart of likeability is making it less about you and more about them. If you take a moment to watch, observe and listen, ironically, the more you’ll influence and get the outcomes you’re looking for.
 
Would love to know your thoughts...
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1MEV679
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People Buy From People

When you’re on LinkedIn, it’s important you ensure your interactions are humanised. Simply using the templates LinkedIn provides makes others feel as though they’re a commodity to you. As a result, you commoditise yourself, and when you’re commoditised, you end up competing on price, which is how Uber entered the taxi market. The industry shifts focus so that it’s not abou...t the experience or the customer: it’s about price. When I work with clients to build their personal brand and grow their business, their job is to differentiate themselves from their competition. Their personal interaction is what makes their customer experience different.

My question to you is: what can you and your business do to humanise your connections on LinkedIn?

#linkedin #connect #captivate
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What type of LinkedIn user are you? 
I recently worked with a client, Peter, in financial services, who said he was spending a lot of time trying to grow his business through LinkedIn but found he was wasting so much time that he gave up and decided to just focus on his old sales methods. He couldn’t understand what he was doing wrong on LinkedIn, so he dismissed it.

Maybe you have been in the same boat, where you have tried to use LinkedIn but received minimal results. A good place to start is to think about the type of user you are before beginning.

#LinkedIn  #leadgeneration   #personalbrand   #youtube
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1MEV679
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How To Write a LinkedIn Post.....Even If You Hate Writing
If you have been looking at LinkedIn and wondering why there are so many different people posting now and not just Richard Branson and James Caan, you’d be right. LinkedIn now has the capacity to allow you to post your content to become an Influencer as well. The issue is and the question I’m being asked is “So what do I write? Is there a framework or formula?”
Well, yes and no. If you’re anything like me I’m more a speaker and coach than a writer and it takes a lot of discipline for me to sit down and write. Nevertheless we need to write down what we know and can share with the world so that we can amplify our message and give to others more efficiently. If you have enough profile online you should get quite a few views in a few hours after posting an article. I’m noticing that for those who post regularly or have been profile building using other tools like Twitter, it seems to work hand-in-hand with those profile building activities like tweeting, curating and posting comments.
A few things to remember before you begin:
It’s not Facebook. Posting on LinkedIn is quite different to adding pictures in a feed for your Facebook. This is not that place to just put pictures or memes. This is a space for you to share your professional expertise, Thought Leadership and provide good quality content to your audience.
 
Don’t just attach your newsletter as a word document to your feed and think anyone will read it. That is not posting information in a way that your audience will read it. Take the content out and put it in the post area so that it is there permanently, helps your Google search results and paints a clear picture. You need to show the person who clicks on your profile of who you are, your perspective and what you do. It also helps to build the “know, like and trust” factor that you’re trying to do in your profile.
A post can go be as long as you like. To engage your reader, keep it to the point. Ideally stick to 600-800 words if you can.
To begin with, I believe there are a few things you need to give you reader when you’re posting on LinkedIn and any other posting for that matter:
Why what you have to say is important
Evidence to back up your claims
A formula they can use for success
Call to action
So if you’re not a writer what’s the easiest way to do it? Well someone who I have followed for a number of years is the very talented Gihan Perera, if you don’t follow him already you should! Anyway, when I first started in my own business 5 years ago I didn’t really know what to write. Gihan suggested a method which I still recommend for most novices today. This method is called the PILES method.
The PILES method covers:
Principle/Problem/Purpose: What is the point of the article? You need to give it some context so it could be a story, an analogy or some recent research that has become available.
Implications: What happens if you don’t do it? I recommend hyperlinking to provide evidence and back up your claims. It might be some research you found or perhaps a credible source in your industry has written about it the issue. Alternatively it could be implications this topic has for a particular industry.
List: List steps to overcome the problem. This should be a simple list to help the reader scan your article easily. Lists with a prime number of steps make it easy for you market your steps in the heading of your post. Prime numbers jump off the screen and catch a reader’s attention more easily.
Explanation: Explain each one in a sentence or two. Explain what the benefit or impact will be for each item in the list.
Summary: Write a conclusion. This will put your final emphasis on the point you’re trying to make. I also recommend writing a call to action here, so if you help people with that particular topic then send a link to a landing page on your website. It can be frustrating for your reader when they get to the end of an article after the writer has spent all this time writing about why this is so important, they’ve then decided they want help and there is no information on where they can get help!
The best thing is if you can stick to it daily within less than 2 months you will have a book on your hands! I also recommend using an image in your header that reflects the point you’re trying to make. This will add the image to your profile and makes it more appealing for the reader to click through to your post. The other bonus is that it helps your Google ranking so use lots of keywords and you'll come up in organic search results as well.
If you would like to start writing posts but need a helping hand on where to start, click here for our coaching service where I can show you all the tips and tricks to get underway!
Would love to know your thoughts or comments below.!
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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Personalise Your Presence
One of the things I'm often asked is: Why should I even bother with LinkedIn?
If you look at LinkedIn, the average person spends around 17 minutes a day on there and the average person is spending two hours a day on social media.
We've made this shift away from TV to online. If you look at LinkedIn, there are nearly 400 million people on there at the moment. With people spending so much time on there, we have to get in front of people where they're hanging out. If they're not watching TV or those types of things, then how do you get in front of them?
 
#linkedin #Captive #personaliseyourpresence  #leadgeneration
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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People Buy From People
When you’re on LinkedIn, it’s important you ensure your interactions are humanised. Simply using the templates LinkedIn provides makes others feel as though they’re a commodity to you.
As a result, you commoditise yourself, and when you’re commoditised, you end up competing on price, which is how Uber entered the taxi market. The industry shifts focus so that it’s not about the experience or the customer: it’s about price.
When I work with clients to build their personal brand and grow their business, their job is to differentiate themselves from their competition. Their personal interaction is what makes their customer experience different.
My question to you is: what can you and your business do to humanise your connections on LinkedIn?
#linkedin #connect #captivate
________________________________________________________
Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1MEV679
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Linkedin for Woman Executives and Entrepreneurs
 
Social selling and personal branding is a lot like dating.
You need to let your audience get to know you.
This helps your audience understand who you are, where you’re coming from and to build trust.
You can move slowly or quickly, but at least get a few dates in before you decide to try to move on to something more permanent.
Otherwise you just look desperate.
#linkedin   #womeninbusiness   #success  
https://www.youtube.com/watch?v=GnfI2QVLbns
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 Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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10 LinkedIn Tips for Thought Leaders and Experts...
In the sea of overwhelm with information, it can be hard to know what to do with LinkedIn for specific industries. Thought Leaders have a unique opportunity to showcase themselves and their perspective on LinkedIn far more than any other profile. By ‘Thought Leaders’ I mean speakers, authors, trainers, coaches, mentors, facilitators and consultants.
The game of LinkedIn is a great opportunity and can be highly leveraged a Thought Leader. The challenge is that the site looks easy but when you get into it it’s hard to know what to write so it doesn’t look like an obituary. This leads to procrastination and not doing anything or sticking with old ways of doing business that are fast becoming outdated. In a sea of faces you become like stock on a supermarket shelf look the same as everyone else and therefore compete on price.
So there a few ways to stand out on LinkedIn so that you get meetings with decision makers sooner, traction in meetings happens quicker and grow your business faster. Your profile works for you 24 hours per day, 7 days per week. You only have 4 seconds to have impact with your profile though, so you need to make it count!
"You only have 4 seconds to have impact"
Headshot-Be consistent with your expertise, message and brand. For example if you’re an explorer or an adventurer then don’t have a shot that’s overly corporate with a suit and tie, the message will be too incongruent with what you’re an expert in and confuse the audience. If you’re a leadership expert though, then look like a leadership expert (i.e suit etc). You should always look one level above the highest level of your clients, I don’t mean in just how you dress but the quality of the shot. Your photos are a high ROI activity and deserve the priority in spend. They should last you about 3 years. Spend about $1500 on a good range of quality shots for LinkedIn, media and press release Skype, brochures, website banners etc. Don’t just get a headshot when you invest in good photography. If you are the best you need to show that you are the best and a picture speaks a thousand words.
SEO- The biggest mistake we see people make is not realise that their profile needs to be Search Engine optimised as it affects your google ranking/. Your profile needs to be found by your ideal client. You can test this by doing a Boolean search in Google. It also needs to sing when they land on your page. When I say sing, I mean sings their language and their problem. You have lots of ‘know, like and trust’ factor happening. That is, companies you’ve worked with and testimonials. Don’t leave your best ones hidden in the recommendations area. Get your top ones into the summary.
Posting your articles– Be consistent and you’ll hit a tipping point where you start selling or having at least one enquiry for each one. Your posts need to be strategic and linked to what your current projects are. You may have even write for a particular client you have in your sales funnel.
"Be consistent with your expertise, message and brand...."
Premium account- Yes I recommend it. You get more access and visibility. It should cost about $25 per month. This gives you access to three InMails per month and you can buy more if you need to.
Banner image- This can be hard to get right as it’s an awkward shape as it runs around the header. I believe the best way to position yourself as a Thought Leader is in a hero speaking shot. You can see mine, Keith Abraham's to get the idea. If you can get speaking events the rest flows, so to me that’s the biggest priority with this image. Get a photographer to go to your next speaking event or create the image itself by booking a stage, theatre etc. Make sure you tell the photographer this is the shot you want. Books can be hard to position across the banner unless you create a mosaic or tiled effect. The banner has lots of “boom” factor for your first 4 seconds, so use it well!
80/20 rule. You need to be posting every day, whether it’s a like, comment or curate, so not original content every day. Your original work should be once per week. Remember the goal is consistency and in LinkedIn that means visibility. To like and comment is increasing your visibility in the feed and adding value to your audience…. and it’s not about you. However, your article is about you though and should only account for 20% of your posts. Be consistent every week if you can and you’ll start to get to a tipping point.
Introductions are your biggest priority- targeting people who don’t know you can be hard work. Look for introductions first. Around 80% of those people you are introduced to should agree to connect with you. If they agree to connect you can start your campaign marketing. If they don’t respond, then the priority is to be consistent with you visibility so make sure you like and comment on their feeds as well.
"....the priority is to be consistent with your visibility"
Use the plugins- your whitepapers, speaking kits, show reels, brochures, links to webpages are all opportunities to attract and sell. Don’t just leave them on your website.
Be easily contactable- a basic one but I find time and time again it can be hard to contact you. Ensure your phone number and email are in your summary. Most people don’t know you can click on the “Contact Information” area to get that information.
Benchmark- if you do all this only about 10% of your enquiries will come to you through your attraction strategy. Of the 90% of those you approach directly and get in front of you should be getting in front of about 25%. So it’s simply a numbers game, keep going!
So don't waste the opportunity. LinkedIn is a great insurance policy for your branding and positioning so add it to your "TO DO" list for 2015. You'll make more connections, attract more of those you want to work and position yourself as the leader in your field.
Love to know your thoughts......
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1MEV679
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What type of LinkedIn user are you?
Click here to listen to my latest podcast!

http://jane-anderson.com.au/become-a-linkedin-rockstar/
...
In this episode I look at the types of user you might when it comes to your LinkedIn profile:

Persister, Avoider, Attempter and Rockstar.

Which one are you?

Once you know which one you are you know what do next!

#thoughtleader #businessowner #linkedin #linkedinlife #b2b #leadgeneration #leadgen #speaker #marketing #speaker #podcast
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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On The Podcast This Week – How To Create The Best Content...
This week on the podcast I have a special guest joining me,
She has been a business journalist and has reached an audience of over 20 million.
She has estimated 1.4 million words in her time.
She knows what it takes to produce high quality sticky content.
I would like to welcome Kath Walters on to the show today, to talk all things branding and how to create the best content.
#kathwalter #podcast #personalbrand #LinkedIn. Click here to listen
http://apple.co/1T279rV
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Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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On the Podcast this week: THOUGHT LEADERSHIP

Today we will be talking about Thought Leadership and how it gets cut-through, especially on LinkedIn! Did you know only about 1% of people on LinkedIn write their own original thoughts!

http://jane-anderson.com.au/thought-leadership-on-linkedin/

#personalbrand #podcast #thoughtleadership
_________________________________________________________
Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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Managing Your Business Page
One of the questions I'm often asked is:
“Do I really need a business page on LinkedIn?”
And I think it's a great question.
I think if you are a fairly large organisation, then it's probably expected that you have a bit of presence there.
But if you are a small business owner, then do you really need it? I think there a couple of advantages to having it and some disadvantages
#linkedin   #leadgeneration   #Captivate   #managingyourbusinesspage   #youtubevideo   #janeanderson   #thoughtleaders  
_____________________________________________________
 Purchase Jane's "CONNECT: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less than 7 Minutes Per Day here: http://bit.ly/1CvddHG
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People
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Personal Branding Strategist
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Personal Branding, LinkedIn, Social Selling
Employment
  • Jane Anderson Personal Branding
    CEO, 2009 - present
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Brisbane
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Leveraging Brand You ♦ Telstra Business Women Award Nominee ♦ Top 1% viewed on LinkedIn ♦ Speaker ♦ Coach ♦ Mentor
Introduction
Cutting Edge Strategies and Bold Ideas to Deliberately Influence Those Who Matter.

As a People Marketer I work with Leaders, Business Development and Sales Teams, Service Professionals and Job Seekers to see themselves through their client’s eyes whether it be a customer, client, colleague or a recruiter. Through my experience in the areas of Purpose, Identity and Perception, I love helping people to sell themselves face to face or online without feeling like a tall poppy.

One of two Master Career Directors in Australia, I have worked with over 11,000 people with their Personal Brand. I've been featured in The Age, Sydney Morning Herald, BBC Online, Today Tonight, Mornings on Channel 9, Management Today & Marie Claire. I hold one of the top 1% viewed LinkedIn profiles globally, have been nominated for Telstra Business Women's awards in 2014 and I'm also a co-author of the book "Understanding Y" due out in July 2014.


SOME HAVE SAID:
"She is what an organiser looks for to deliver high quality content with charisma. A true professional! Nicholas Ricuiti, CEO Reinvent Your Career Expo


I'VE WORKED WITH:
Virgin Australia, Rio Tinto, Australian Medical Association, AIA Insurance, TUH, Super Retail Group, Dominos, Conoco Phillips, Sunsuper, XStrata, QGC, Origin Energy, IP Australia, Griffith Uni, Dept of Defence, QLD Transport, CITEC, AusAid, Stanwell, QUT, Gold Coast City Council, TAFE.

HOW I CAN HELP
► Keynote Speaking
► Personal Branding Strategy
► Interview Skills Coaching
► B2B Social Selling through LinkedIn
► Networking Skills
► Presentation Skills
► Content Marketing Strategy
► Solopreneur Marketing
► Professional Services Coaching
► LinkedIn Profile Writing


 Contact me on jane@jane-anderson.com.au or (07) 3841 7772.
Bragging rights
Featured in Australian media such as Mornings on Channel 9, Today Tonight and Management Today. Professional Speaker, Author and Mentor
Education
  • Southern Cross University
    Marketing, 1996 - 1999
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Female