JanSport was founded in 1967 in Seattle, Washington, by three pioneers
in the outdoor industry. Though the Company began by manufacturing and
marketing world-class outdoor backpacks, today the product offering
includes technical outdoor gear, daypacks, travel gear and collegiate
decorated apparel, sold in sporting goods stores, college bookstores,
department stores, and specialty and boutique retail locations
throughout the world. The Brand has the spirit of fun and discovery,
represented in the Brand tagline: Discover Freedom.