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Jan Schultink
Works at SlideMagic
Attended INSEAD
Lives in Tel Aviv, Israel
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Jan Schultink

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Over the years I have discovered that different people can tolerate different levels of work in progress. Some clients freak out if I send an incomplete draft, others welcome the opportunity to discuss my work early on in the project.My own preferences: Incomplete headlines and text: For me text is a mental place holder for a concept in a slide. I actually need to force myself to get into the detail and get the wording of a line exactly right. I ...
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Jan Schultink

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Presentation design can take a long time. But most of that time is not spent on the physical activity of putting slides together. The time consuming bit is to come up with the design itself.Now we have hard data. A SlideMagic beta tester deleted the wrong presentation and had to re-create it from a PDF export. Time spent to create the presentation: 6 hours. Time spent to recreate it from the PDF example: 30 minutes. (Of course, SlideMagic's grid ...
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Two years after having the first idea about creating a PowerPoint alternative from scratch, I now have taken the invite wall down on presentation software SlideMagic. Anyone can now sign up for the beta version. Here is how to get hooked: 1. Go to the "templates" tab and clone one of the template presentations to start 2. Customise your own accent colour and logo 3. Go all the way to the end (beyond playing around) a...
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Often, this is what a confident sales rep says when discussing the brief for a sales presentation. For industry insiders, it is true that you do not have to elaborate much about issues they already know. But I think plunging straight into features, benefits, and solutions is the wrong approach. It is much easier to sell a problem than to sell a solution. Almost all my sales and investor presentations elaborate on the problem. * ...
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There are two popular web site template providers: squarespace and wix. I like to think of presentation design software SlideMagic as "squarespace for presentations". Many other PowerPoint alternatives (such as prezi) are "wix for presentations". What is the difference? * Wix offers a lot of features, colours, fonts, pre-programmed templates for specific sectors (vets and pets for example) * Squarespace is muted, has far ...
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There are two ways that a presentation that originally had one story can get diluted with a second one. * Old slides are not replaced. As soon as you say, "this is an old slide, I still like to use it, but now things are a bit different, let me explain". It is time to chuck it and design a slide that does represent what you want to say * Not deciding on a clear story/audience. Most startups do not have a ...
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As professional presentation designer, I hardly use animations, and my presentation software SlideMagic does not have animation functionality. Animations do not show well on mobile devices and/or in PDF files Most animations are used for slide transitions or spectacular intros and exits of slide objects. These just distract the audience and reduce the level "seriousness" of your pitch. Flying text boxes work in MBA class, but giggling venture cap...
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...but it is not the headline. Over time, many slide decks becomes so cluttered and messy that I have seen people adding a sentence or a bubble on each slide with a sentence that summarises the message of the slide. (I have even seen them in the footnotes on every page). "What we really want to say is this". Why do this last, instead of first? If you start with the sentence, and you build your slide just to support that message, the...
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I created a quick presentation (hey, in SlideMagic) that highlights some of the features I have put inside that you will not get in other presentation design apps. Some of them you will never find there (even if people try to copy them) because of the fundamentally different way SlideMagic works. Less designer freedom and more uniformity allows you to do great things! * Keyword search across all your slides, no more opening and clo...
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Jan Schultink

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Some things to check once you think you have finished your presentation: * Are the fonts consistent throughout the presentation? Are have default Arials/Calibris managed to sneak in?  * Are font sizes in comparable boxes the same? * Are the headlines all in the same place on every slide? * Are objects in each slide aligned, and properly distributed? * Are the proper colours used on every slide, including data cha...
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I design a lot of investor presentations (hey, Google views me as the #1 investor presentation designer!), including pitches for startups. And companies that need to talk to investors are by definition short of budget. Many startups ask me whether I consider working for a delayed fee. Usually, I say "no" and that sounds harsh to a boot strapping startup. Here is a ruthless profit seeker trying to extract money from a small, fragile, c...
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Benefits of enterprise high tech products are usually pretty similar: you save cost, time, increase productivity, security, scalability, flexibility. Starting your presentation with these benefits will not really make them stick. Everyone is saying exactly the same thing on their page 1 of the their presentation. You have to reveal a bit of what it is you do before plunging into the benefits. "We automate all manual processes in orde...
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Tagline
On a quest to change business presentations
Introduction
Jan is the Founder and CEO of Idea Transplant, a boutique presentation design firm that designs presentations for conferences, sales meetings and investor pitches. Based in Tel Aviv, but serving clients all over the globe.

Jan is the Founder and CEO of SlideMagic, a new app to create business presentations. You can request beta invites at SlideMagic.
Education
  • INSEAD
    MBA, 1994 - 1995
  • Twente University
    Computer Science, 1987 - 1992
Basic Information
Gender
Male
Relationship
Married
Work
Occupation
Designer
Employment
  • SlideMagic
    Founder and CEO, 2013 - present
    A new app to create business presentations
  • Idea Transplant
    Founder and CEO, 2002 - present
    Boutique presentation design firm (investor, sales, and conference presentations)
  • McKinsey & Company
    Associate Principal, 1992 - 2002
    Strategy consultant
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tel Aviv, Israel
Previously
Enschede, Amsterdam, Hoorn, De Wijk, Fontainebleau, London, Hoogeveen - Fontainebleau - London
Contact Information
Work
Phone
+1 (917) 472 9769
Email
Skype
ideatransplant