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Jan Kearney
Works at My Local Business Online
Attended Fairfield High School
Lives in Widnes, Cheshire
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Jan Kearney

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How to promote your local business online
settle in with a brew, this is a long one!

What do you get if you ask 40 different people how to promote your business online?

Well a huge post busting with ideas like this one for a start...

Well worth a bookmark to come back and dip in and out.  Try something you aren't doing already :)

Thanks +Nick Rink for popping in the feed and also one of the 40 giving fab ideas.

#localsearch   #localseo   #localbusiness  
Nick Rink originally shared:
 
How to promote your local business online

Get a bunch of local search professionals in a (virtual) room and ask for advice on the best tips for marketing your business locally and you'll likely get a wide variety. That's exactly what the folks at +BuildFire did recently and the result is this monster post.

Each local search expert was tasked with answering the following question:

What three pieces of advice would you give to a local business looking to get more clients online?

The most popular answers include:

☑ Local SEO, i.e. optimise website & Google My Business listing
☑ Social media marketing
☑ Reviews
☑ Email list / newsletters
☑ Citations

Plenty of other great tips in there including video and forums, so dig in and enjoy the read.

How would you have answered the question above?

#localsearchmarketing   #localseo   #smartlocalmarketing  
Do you have a local business that's not making the money it deserves yet? Would you like to gain more clients and tap into the online space that so many other local businesses have benefited from? Do you need to expand your brand online and learn the right way to blog and have a social media presence? This blog post gives you expert advice on how to do such and more. We've collected the answers of 40 experts, all responding to this key question: ...
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It's a beast +Nick Rink 
I loved that someone (can't remember who!) said about the pics of real people with real stories too
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What's The Future Of Google Plus?

No, not another Google+ is dying, dead or about to go away post!

+Ann Smarty reached out to Google Plus users of all levels and asked their thoughts...

Great to see some UK G Plussers in the line up too! +Peter Lunn +Greg Cooper (oh and me!)

Is G+ here to stay?
What's your view?

h/t +Ehsan Ahmadi Gharacheh 

#googleplus   #socialmedia   #socialnetworking   
 
“To stay or not to stay, that is the question!”, said Google+...
+Craig Fifield, our co-founder at +Circloscope, along with 14 other smart folks (including +Jon Wade, +Steve Bertolacci, +Erik Emanuelli, +Jason Quey, +Todd Mumford, +David Leonhardt, +Brian Lang, +Don Sturgill, +Peter Lunn, +Greg Cooper, +Ivan Widjaya, +Jan Kearney) answer this question.

As for myself, I think Google+ is here to stay as the glue keeping all Google-verse together. However, just like anything else "Googly", it has change as an inherent part. It'll shed some weight but, in the long run, it'll be good for its health. And, if I forgot to mention, it's "the only" social network I love using when I have to use one :-)

What do you think about it? Weigh in :-)

h/t +Ann Smarty & +MyBlogU 
What's your prediction: What will eventually happen to Google Plus and WHEN will it happen (months? a year? 10 years?)
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Peter Lunn's profile photoJan Kearney's profile photo
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I had a mini heart attack when i saw me on there +Peter Lunn and it was lovely to see some familiar UK faces too!
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Google's Mobile Update...

I get really irritated by the rubbish spouted by sales calls and emails about the coming web disaster mobile update.

In short
* The mobile search update is due 21st April
* It affects mobile search results only
* Your website won't be "penalised" or "wiped out of search" for not being mobile friendly
* You don't need an extra mobile only website
* Mobile friendly is on a page-by-page basis
* Mobile responsive pages can pass the test
* Google mobile friendly test is pass or fail, there's no score system or half-ways.  Your page either passes or doesn't

More info on the blog...

#mobilewebsite   #mobilefriendly   
 
Google's Mobile Search Update - Don't Fall For Sales Scare Tactics

Google's mobile search algorithm change is almost upon us.  D-day approaches on the 21st April the jammering and yells of mobilegeddon and wipe-out intensify....

Yes, it's a change that could have some pretty big consequences.  You know if Google announce an update that will have a significant impact in our search results to expect a bit of a roller-coaster ride while we hang on and see what is affected where!

We only know what Google tell us, and unusually they have announced the update beforehand.  

Following a spate of calls and emails to clients with the hard sell and in some cases downright lies about the forthcoming update, I've popped more info in this blog post.

In brief
* The mobile search update is due 21st April
* It affects mobile search results only
* Your website won't be "penalised" or "wiped out of search" for not being mobile friendly
* You don't need an extra mobile only website
* Mobile friendly is on a page-by-page basis
* Mobile responsive pages can pass the test
* Google mobile friendly test is pass or fail, there's no score system or half-ways.  Your page either passes or doesn't

You can test your pages yourself on Google's Mobile Friendly test page at: https://www.google.com/webmasters/tools/mobile-friendly/

Pin the post for later: https://www.pinterest.com/pin/251709066650305994/

#mobilefriendly   #googlesearch   #smallbiztips  
Google's mobile friendly update deadline approaches and the mobile website sales scare tactics have begun in earnest. Do you really need a new website?
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Likewise for me +Malcolm Oakley I do get good repeat business but if Google dropped me from page one I would suffer or be forced into adwords.
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I see a sleepless night ahead...  I blame +Ian Dixon 
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Ian Dixon's profile photoArt Hutchins's profile photoJan Kearney's profile photo
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Now that would be cool +Art Hutchins :)
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Here we are now....

A bit of desk dancing time after a long day.   This just gives me goose bumps - great tune, wonderfully done.

I wonder how many bows they get through?
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Jan Kearney

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Do You Do Business Around Widnes and Runcorn?

The Open For Business Fair is back again!  Set up by a local business in conjunction with Halton Chamber for local small businesses, the fair is an ideal entry point to showcase your products or services.

Trade stands are just £40 and the event is free to visit.

The Open For Business fair starts at 7.30am with the networkers network breakfast and a 60 second pitch competition (apparently just for fun, but +Andy Guile has an odd idea of fun...)

It's your chance to meet other networking groups in the area and tell people about your group if you have one too.

The Business Exhibition is open till 2pm.  A 6ft table is provided and you can opt to share a table with others in your network.

Date for your diary 12th May 2015

Where? +The Heath Business & Technical Park Runcorn, Cheshire

#Runcorn   #Widnes   #OpenForBusiness   #localbusiness   #networking  
 
Still time to book your exhibition stand at the open for business fair 12th May heath business park runcorn book at www.bearbehindevents.co.uk/events/ only £40!!
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So I woke up dancing...

There is a reason I'm sat here after 2am wide awake.  

I've been out and about most of the day - chewed the ear and enthused a lot with +John Murray Followed by an extended lunch, putting the world to rights and some backside kicking with my friend and coach +SHARON JARDINE - she even set me homework.

Home, mad Muppet walk, flurry of emails to answer, cooked tea, explored the inside of a Wordpress site, walked Mup again and settled in front of the TV to see what was on.  Not a lot for a Friday night, but an interesting BBC2 programme Sex and the Church.

I saw it come on, watched quite a bit then did a usual me - my mind and body switched off and I crashed on the couch.

Next thing I know, my head is nodding, foot is tapping and I am getting up off the couch to dance - from crashed out asleep to wide awake in seconds.  

These guys were playing on Jools Holland - I've not a clue what they are singing but they've been stuck in my head for the last couple of hours, so I've done a bit of Googling and had to find them again.

It turns out they're from Mali, currently under extreme Islamist rule where western music is banned.  They're on tour too, may have to leave the house and try to catch them in Manchester later in the year.

Prepare to do some desk dancing, Songhoy Blues are strangely addictive.

#songhoyblues   #joolsholland
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WixWebsites - Search Friendly Or Not?

I do understand why many small businesses use Wix.  They're drag and drop simple, it's easy to create a pretty website.

When it comes to search optimisation - SEO isn't "built in".  You, the creator must put in the basic information, and it's not always easy to find where.

In this article +Kathy Alice Brown explains where to add your titles and description info and also explains why some Wix websites aren't search friendly at all.

#wix   #searchengineoptimization   #businesswebsites   #seo  
 
Is WIX SEO Friendly?

Site builders are so easy: point, click, drag and drop and preso; you have a website! But how good are they for SEO?

Lots of them (including WIX) have support in their UI for setting page titles and meta descriptions. But that is only part of the battle. When I reviewed several WIX sites I found that there was quite a variance in how much of the site Google indexed. 

Read why WIX sites are not ideal for SEO: http://webenso.com/is-wix-seo-friendly/
Even though WIX, a popular site builder tool, has SEO page settings available; it may not be as SEO friendly as you might think.
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+Kathy Alice Brown You're welcome - great insightful article :)
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Muppet's Mainly Raw Diet - 6 Weeks In

The Muppet is well into her 2nd month of eating mainly raw food and doing very well.  Because she is a healthy dog, I didn't expect to see much difference changing her diet.

I'm not new to raw feeding.  My old Staffy and Jack Russel were fed raw for most of their lives.  Murphy the Staffy had allergy issues - he'd get cysts, abcesses and unknown lumps and bumps regularly.  We had several surgically removed.

Despite trying a range of diets and changing foods at the time on the advice of the vet, nothing seemed to work.  We switched to making our own food - cooked meat at first because we're human and that's what we thought best.  Raw after a few months of reading up - that was back in 1996/97. 

Needless to say Murphy's "allergies" cleared up, not a lump, bump or abcess for years - he started getting them again a few months before he passed away aged 16 but his normal diet was dried food again (and had been for a couple of years) due to financial reasons.

Bud the JRT was also fed raw and thrived on it  - again an old man when he passed away at aged 17.

Back to The Muppet

I was aware that I was feeding Muppet crap on dried food, but thought I couldn't afford the switch.  Raw feeding became very expensive with Bud and Murphy over the years, particularly during and after the BSE crisis and butchers stopped giving away or providing scraps, off-cuts and bones at low cost.

It came to a head when I visited my friend in Suffolk with Muppet.  She didn't eat the day we travelled or the day after.  As her body purged what was left in her gut - well that's far to much info but it wasn't pretty, "normal" looking or smelling.

My friend raw feeds her dog and is fortunate to have great local suppliers.  Since raw feeding is become more accepted, there are options other than the butchers.

I costed it up. I spent around £3 per week feeding Muppet on dried food.  It's cheap and convenient.

There isn't a local raw food supplier around here and to ship in minimum spends start at £20 and delivery costs at around £7-10.
Local pet store don't stock raw minces/meat, but Pets at Home do - and we have a huge one in Widnes.

I bought 3kg frozen minced beef at £5, 5 packs of frozen meat (chicken, turkey, tripe, 2 fish) between 89p and 1.09, call it £5.  A pack of frozen chicken thighs/wings from the market £5.  Ribs on whoopsie £1.20, 2 pigs liver on whoopsie 50p.  Veg, fruit, live yoghurt, eggs and rice I already had in anyway - so I've rounded the lot up to £20

Yes, a little more expensive at £4.62 per week. Muppet is putting on weight so I have to adjust the amount fed a little.

I know raw feeding purists are probably having heart failure.  I'm basing how I feed Muppet on what I learnt feeding Bud and Murphy.  That included various veg chopped really finely, rice, "live" nutrients such as yoghurt and brewers yeast.

I've been thinking about the rice, it was mainly a "filler".  Obviously Muppet doesn't need it so this month I've cut it out. 

In the bowl you'll see one of the home-made mixes.  This one is around 70% mince and the rest is finely chopped (in the food processor) white cabbage, romaine lettuce, spinach and an apple.  Portions of this will be fed stuffed into a hollow bone thing so she has to work at it getting it out and served with with either chicken thigh, a couple of wings or ribs.

The mince is frozen and not defrosted before mixing.  I split into portion sizes and pop it back in the freezer.

6 weeks of mainly raw

I say mainly raw as Muppet still has cooked scraps (don't judge me) and we discovered very quickly she won't eat raw liver even chopped up small.  Liver has lots of b vitimins and is classed as an essential in a raw diet - it explains why the brewers yeast was used in Bud and Murphy's diet!  So I dried the remaining liver on a very low oven and used it as treats.

Muppet has put on weight!  I've cut out the rice - as it's  mainly a filler and has little/no nutritional value.  Dogs have a short gut so don't process grains or other carbs well (hence chopping up the veggies).

On the good side (sorry, I'm talking poo again) she's much more regular, it doesn't smell as much either.

Her coat has become really glossy and vibrant.  As you can see in the pic she's bright eyed and bushy tailed.

She still steals socks and chews out the toes...  BUT she doesn't "eat" them - which was always a worry.  Now we just have shredded sock to clean up.

She's burbing a lot less and her breath doesn't stink.

While she still has had the odd Diva Dog episode, she seems a lot more content.  Plus she loves dinner time - she no longer graze feeds.

The mainly raw diet will be staying.  Over the coming months I'll read up more about it and the veggies/no veggies debate.

I would love to feed organic, free-range meat, but that is definately for another time - finances and availability come into play.

I should have a Diva Dog Blog so I can track Muppets progress eating raw!

Oh and yes, I am veggie feeding raw meat to my dog.  She's a dog, she's not designed by nature to be veggie. 

#rawdogfood #rawfeeding  
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Thanks +Al Smith - I'll be honest, the prep in batches and freezing takes away the bulk of the inconvenience :)
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Ambitious women have flat heads

Getting ready for Monday with some Sunday inspiration from an amazing woman.

h/t +Ammon Johns thanks for popping this in the feed
 
We need our children to have far more stories of women entrepreneurs, and indeed of women in the tech industries. http://www.ted.com/talks/dame_stephanie_shirley_why_do_ambitious_women_have_flat_heads
Dame Stephanie Shirley is the most successful tech entrepreneur you never heard of. In the 1960s, she founded a pioneering all-woman software company in the UK, which was ultimately valued at $3 billion, making millionaires of 70 of her team members. In this frank and often hilarious talk, she explains why she went by “Steve,” how she upended the expectations of the time, and shares some sure-fire ways to identify ambitious women …
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Google Maps Scam Alert

Thanks +Dave Webster for sharing his clients experience.

Google Maps do call businesses to confirm/check details on occasion.  *BUT* they do not charge to make listings live or to keep them live.

If you get a call from anyone claiming to be Google Maps or Google requesting any kind of payment to keep your Map active it is a scam - file it under B for bullshit and do not pay a penny.

#localsearch   #scammers  
 
G+ Scam Alert 

As many of us love Google+ I just wanted to inform you that I heard from a client yesterday that a group is trying to extort money and play on the innocence of G+ users.

It starts with a phone call and patter to make you think it is Google calling. As you can see below the patter they use is convincing however it is also bogus. Should you receive something similar please ask the caller to put it in writing. The guy that wrote the dribble below is  apparently called John Arnott ( info@google-listings.com) details below.

John Arnott Tele:  0845 468 0278  Option 2
Google Maps
Global Search
Global House
Suite 113
PO BOX 645
London
W1A 6US

Please share with other users as I would hate for anyone to be out of pocket from the scam.
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Dave Sutton (Acorn)'s profile photoJan Kearney's profile photoMy Local Business Online's profile photo
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+Dave Sutton Set-up is different from keeping it "active"  there are some right artists out there at the mo...  Good job he called :)
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In her circles
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Education
  • Fairfield High School
    1981 - 1986
  • Halton College of Further Education
    Chemistry (of all things!), 1987 - 1994
Basic Information
Gender
Female
Other names
seren
Story
Tagline
Local business online marketing consultant and coach
Introduction
Hi there, lovely to "meet" you.  I help small businesses in the UK get to grips with the web, get found online and boost their online visibility.

My main love is local search and I help business owners grapple with Google on a daily basis.  I work with micro-businesses (1-10 employees) providing local business websites, Google My Business local pages optimisation, social media training and online visibility coaching if you prefer to do it yourself.

You'll often find me over on my Local Business blog or Facebook page or My Local Business Online's G+ page where I post more info and articles to help you get your local business found online.

If the web baffles you and you don't know where to start or even if it's worth the learning curve that comes with it, pop over or simply drop me a note.  I'm always happy to have a no obligation chat to see if we're a good fit to work together.

Warmly,
Jan

Work
Occupation
My Local Business Online - Local Business Online Marketing Consultant
Skills
Local SEO, Coaching, mentoring and training
Employment
  • My Local Business Online
    small business marketing online, present
Places
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Currently
Widnes, Cheshire
Contact Information
Work
Phone
07847 554418
Email
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