I think I like what I see #Google
is doing and it makes me wonder, what is #Apple
doing? I understand Apple's approach, they want to simplify their products for the best end user experience, but some times, I think you can simplify too much and end up with a product that is very static and can only be marketed to people who don't want to change. There's a reason why #Samsung
's TV ads portray us #iOS
users as old fogies and the Android user as the cool hip kids who are changing the world.
This isn't meant to diminish what iOS developers are doing, I've seen some amazing things, especially with children who suffer from disabilities, the iPad is an amazing tool, but Google is clearly either caught up or about to catch up on Apple even in this space. Android is a rocksolid mobile platform and it doesn't seem to me that Apple is taking this threat seriously enough.
Apple has yet to have a single product announcement this year, and from the rumors I've read, it doesn't seem like they're going to have anything that will blow us away or even compare to Google's I/O Keynote announcements. Even +Paul Thurrott
said, "This is how you hold a tech conference."
As much as I can't stand what Microsoft has done with #Windows
8's new #Metro
, err, #Modern
UI, I still applaud them for making bold decisions, albeit the wrong ones, to try and fight against the competition. I'm not seeing Apple make any bold decisions under Tim Cook's leadership.
That's not to say they won't, we're a little less than a month away, so the rumor-mill should continue to pick up steam as we head toward June, and I'm very interested in seeing what Johny Ive's flat iOS 7 might look like; but will a flattening of the UI really fix the core issues with iOS?
One thing that Microsoft definitely got right with Windows 8 is allowing the end user to remove the stock apps if they so choose. And if they want them back later, then all they have to do is search for them in the Microsoft Store. Brilliant! Apple? Hello? I don't use any of the stock apps except for Clock & Calendar, and the latter is only because Apple doesn't allow third parties to integrate deeper into the OS.
Here's a short list of other issues Apple really needs to fix:
1. iCloud sync
2. iMessage. One of my most loved and hated features in iOS 6. It is so completely unreliable, especially at syncing across devices (Apple needs to look at what Google has done with #Hangouts
3. Live app icons (weather icon should update with current weather)
4. FaceTime is just rubbish (again, Apple needs to look at what Google has done with Hangouts)
5. Siri (absolutely pointless compared to Google Now)
6. Depleted battery notification is annoying (let us have an option to turn this intrusive notification off)
7. Power users need an easier way to get to WiFi, Cellular Data & Bluetooth settings
8. Maps. Seriously, why are Maps still so horrible almost a year later? Let us choose which Maps app we want as default!
9. Merge Camera Roll & Photo Stream and extend the saved photos to, umm, say, forever? Google offers 15GB free storage Apple, what's up with screwing up for more money on top of the premium we've already paid for your devices?
10. DEFAULT APPS! This is an easy, no brainer request. Apple could easily implement an interface in Settings to change default apps. Stop telling us what we can do with our phone and let us make those decisions. Most #iPhone
users are probably adults capable of making the decision, "Do I want Apple Maps, which is incredibly unreliable or Google Maps, which will get me to my destination?"
11. Do Not Disturb should be tied to Calendar. If I set an appointment in Calendar, I should be able to also set DND for that scheduled time.
12. Notification Center needs a clear all button. Simple as that.
13. Without #NFC
, what's the point of #Passbook
I'm an Apple fanboy. But I'll be honest, there's been some points over the last two years where I've been really tempted to switch to Android, but considering all the money I've spent in this one ecosystem, it is a tough sell. A tough sell that is becoming increasingly easy with each passing year.
Google seems to get it, whereas I'm still trying to figure out Apple's longterm plan. As an iOS user, I'm tired of living in 2008. We've had apps for five years now, time to let us make some big boy (or girl) decisions on what we want to do with our own devices.