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James Soto
Works at Industrial Strength Marketing (ISM)
Attended University of Connecticut (UCONN)
Lives in Nashville, TN
191 followers|23,117 views
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James Soto

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Marketing automation at 50% B2B adoption rate in mess than 24 months? Wow!
Marketing automation can produce incredible results, but many B2Bs implement it without covering the bases. Ensure success by avoiding 5 common pitfalls.
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Hello 
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James Soto

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FreeThinking, by Mitch Free: Visionary and insightful content about innovation, direct digital manufacturing, global perspectives and entrepreneurship.
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What do you think about the future of Industrial Directories in your budgeting thinking e.g. ThomasNet, IHS GlobalSpec, IQS, Zycon, ProcessRegister, MacRAE's? 
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Next year we moving 70% of our media budget to industrial email newsletters but we will keep our ads in the industrial directories. Like POWDER & BULK ENGINEERING magazine's directory for the processing industries. They stick around for a long time and if you have something to say, that's the place. A client is opening a new test plant and that doesn't happen very often.
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It's been interesting to see Industrial Marketers like Mayor Gupta of Kimberly-Clark out there with a full contingent on the floor of CES.
Marketing is the new killer app at the world's largest annual consumer technology trade show.
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Manufacturing is the new black! Join the industrial marketing community. First 10 new members get a cool Industrial T-Shirt, black of course.
Industrial Marketing
Strategic Discussions of B2B Industrial Marketing
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800+ Industrial event marketers can't be wrong! 
Seeing this video just reminds us of all the good things that came out of MFG DAY this year. What a fantastic experience to be a part of!
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It's that time of year that people start looking to the future and playing Nostradamus. Here's a good summary from Forbes making some predictions for 2014. Which ones do you agree with?
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Glad someone is speaking sense +Jayson DeMers (#4 Less is More)! I've been harping on this for awhile with clients. Only a person who doesn't have customers will tell you to be everywhere . . . you can't be all things to all people. Choose the right platforms for your customers . . . and do it magnificently! h/t +James Soto -thanks for a great post!
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James Soto

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Mobile sourcing has reached critical mass. It's time for industrial marketers to respond.
 
The times, they are a-changin'. Make sure you're taking full advantage of the changes the Internet has made when it comes to webpages.
Responsive websites cost little more than traditional desktop websites and benefit a growing number of industrial customers who source on mobile devices.
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Good UX 101 tools for Industrial Marketers are abundant. Which do you use?
 
When it comes to designing websites, correctly preparing is one of the most important steps. It's even part of our production motto: Plan, Design, Execute, Measure. Find out some of our favorite UX tools in the newest Industrial Marketer article!
By using these 6 UX tools, industrial marketers can learn more about their customers and improve their websites, email templates, and conversion rates.
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Shouldn't we all speak conversationally as industrial marketers?
Industrial marketers tend to rely on technical language, which can be alienating and impersonal. Use conversational writing to improve audience engagement.
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I agree. Don't be afraid to make your stories personal, too.
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Fun stuff for industrial marketers
 
Some may think it's strange to focus marketing patterns on the dickey, but it is an age-old accessory, dating back to prehistoric times. Sometimes the best ideas for the future come from the past. Find out more at www.marketstrong.com/dickey #DickeyStyles
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Come join the community of industrial marketers. See news, technology and trends affecting you target, intercept, engage, convert and connect industrial buyers with suppliers.
Industrial Marketing
Strategic Discussions of B2B Industrial Marketing
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Have him in circles
191 people
Cerasis - Logistics Company's profile photo
Lora Stevenson's profile photo
Kerry Woo's profile photo
Rickey Martin's profile photo
Mitch Free's profile photo
Nashville Hallmark Volkswagen's profile photo
Derek Schroeder's profile photo
CarReviewTube's profile photo
Axis Group's profile photo
Work
Occupation
CEO
Employment
  • Industrial Strength Marketing (ISM)
    Founder, CEO, 2003 - present
  • Industrial Strength Marketing (ISM)
    CEO, 2003 - present
  • Environmental Data Resources (EDR)
    National Sales Mananger, 1992 - 2001
  • Thomas Publishing (ThomasNet)
    Senior Associate, 2002 - 2007
  • Soto & Associates, LLC.
    President, 2003 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Nashville, TN
Previously
Bethel, Connecticut - New York - Texas - London, England
Links
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Other profiles
Contributor to
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Tagline
Gentleman, Scholar, Athlete, Artist, Disciple
Introduction

From the Nashville Business Journal:

James Soto founded Industrial Strength Marketing in 2004 with a unique goal in mind — To optimize the marketing programs of traditional business-to-business companies operating within the industrial sector.

What are the keys to creating a cutting-edge business model?

 
• Pre-determine your desired outcomes and develop a plan around them.

• Make your office a place where people love to work.

• Make your way of doing business obsolete before the competition does.

• Make the investments necessary to serve your customers with the information and the services they need when they need it.

What is the most out-of-the-box idea you’ve ever had in business?

Developing a total industrial marketing services outsourcing model for manufacturers, distributors and industrial service companies.

With our help, most of our small- to medium-size businesses are able to execute comprehensive marketing plans for a fraction of the cost doing it themselves.  We mitigate the need for our clients to ramp up internal marketing resources and we eliminate the necessity to vendor out marketing services to multiple firms.  

Our clients benefit in that they can access the expertise of our industrial marketing experts, award winning graphic desigers and programmers.  The overhead an industrial company would need to incur to have the talent of strategic marketing campaign managers and technical staff we have on tap would make marketing effectively a high cost/high risk proposition. 

What was the result? Still in progress but 150 percent growth year over year.

What single thing makes your company stand out?

Convergent marketing as manifested in our Total Industrial Marketing Solutions approach. Our team is led by industry insiders who have worked for major industrial media, search marketing optimization, web development and creative organizations. Many industrial buyers sell to specific professionals such as design and manufacturing engineers. We have a team which have walked in their shoes and understand the needs of those buyers.

Tell us a little about what’s in store for your company in 2008-09?

• Next generation industrial business-to-business commerce application

• Online automation of marketing plan development

• Hybrid search engine optimization/search engine marketing

How did you wind up in your current position?

Led key market research firms, data houses, information services companies, and led the largest territory for the world’s largest industrial search engine.

What word describes your leadership style?

Servant. We build our business and refine it from the bottom up.

Goal yet to be achieved?

To expand our organization to service all key industrial markets throughout the United States. To establish ISM’s eCommerce solution as the leading industrial business-to-business solution for manufacturers and distributors with more installations than any other company. Most importantly to find that next business that needs our help.

Professional pet peeve?

Those times when we underestimate our own resourcefulness. Each of us can do great things if we just believe we can do it and take a proactive approach to life and work.

What do you do to relieve stress? Cycling

Pets? None, but the kids are working on me to get a dog.

Person outside of your family you would most like to spend time on an island with? Lance Armstrong but the island needs lots of paved roads and two road bikes

Education
  • University of Connecticut (UCONN)
    English, 1988 - 1992
  • City University, London
    Arts & Culture, 1990 - 1991
Basic Information
Gender
Male