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James Scherer
Works at Wishpond.com
Attended University of Victoria
Lives in Vancouver, BC, Canada
368 followers|112,694 views
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James Scherer

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More than 475 marketing terms put into friendly definitions. This is why I need interns...

http://blog.wishpond.com/post/115675436183/the-complete-online-marketing-dictionary

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James Scherer

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2 years ago we had a couple hundred blog subscribers. As of this morning we have 18,124. This article breaks down the five main ways we built our list, and how you can do the same!

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Yesterday Google announced the release of Customer Match in the next couple weeks. I break down the new tool and compare it to Facebook Custom Audiences ('cause they're damn similar).

Check out Google Customer Match vs Facebook Custom Audience: What You Need to Know.
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For the past two weeks I've been neck-deep in academic journals, case studies, and words I barely remembered from Psych 101.

Today I published my Ultimate Guide to the Psychology of Conversion Optimization, and I'm extremely proud of it.

It's 12 chapters (don't worry, there's a table of contents) and it's totally free up on the Wishpond blog.

I'd love for you to check it out and let me know your thoughts.

Cheers!
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Lincoln Murphy is one of the leading thought-leaders on business growth. He charges $9 a minute for his time (we've actually done it, and got some fantastic insight).

A couple weeks ago he did an "Ask-me-Anything" Q&A on GrowthHackers.com. He answered more than 30 questions and went back and forth with entrepreneurs and marketers for 6 whole hours. Needless to say there was a huge amount of value.

So we took the 6 most critical questions and answers and broke them down into bite-size pieces (and added our own related strategies you can act on today).

This article covers:

* How to establish smart pricing for your product
* How to balance short-term marketing efforts with long-term strategies like content and SEO
* Whether or not you should be implementing a free trial, and why
* How content and customer support should work together
* And much more...

Ever thought about paying for a business consultation with a pro?

Now you don't have to.

Check it out.
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There’s so much marketing content out there it can sometimes be tough to wade through it all. There's so many authors writing you don’t know who you can trust.

This is a list of the 101 online marketing experts who write on a regular basis. Because we’ve focused only on thought-leaders who are still writing, you may not see the most recognizable names.

What you will see is 101 online marketing thought-leaders and writers (organized into their area of expertise) alongside a recent published piece of content or directory of their work.

We’re open to adding writers to this list, provided they meet a few requirements. And it’s always possible we forgot some we know and love as well, so recommend or link your favorite marketing writer below!
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This was somewhat exhausting for myself and the team, but it's done! Here are 199 of the top social media and content marketing tools and platforms which make our lives so much easier. 

I've also made it into a downloadable Slideshare, so check it out and keep it around!

Cheers!
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James Scherer

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Marketing automation is kind of like your phone.

You don’t need to know exactly how it does the magical things it does to know it’s amazing.

I know that when I press these 10 buttons in the right order pizza is delivered to my house in 20 minutes. I don't really need to know how the touchscreen works to know that's awesome.

That’s marketing automation: press these 10 buttons in the right order and leads and sales are delivered.
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James Scherer

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The Wishpond Blog has improved our blog conversion rates by more than 1,000% in the past six weeks with content upgrades.

See how we did it here: http://blog.wishpond.com/post/115675436132/content-upgrade
Ever heard of Brian Dean? He’s an online marketer, founder of BackLinko, and a top expert in his field (SEO) despite having written only 30 articles. Within those 30 articles he has a few promising marketing strategies, from the...
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Cheers Rebekah! Definitely recommend you check it out. I was so genuinely surprised when I saw the numbers! Have a great week.
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Super excited to break the news.

As of today, we've officially released our all new, totally free landing page builder.

It's mobile-optimized (and mobile editable), allowing you to create high-converting landing pages in minutes at no cost and with no coding experience.

And yes, I said FREE (and that comes with the lead's database and new marketing automation tool we're not talking about yet as well!). We're doing a pay-by-lead thing and your first 200 are totally free.

Check out the complete walkthrough in this article. I'd love to hear your feedback or questions.

Cheers!
Today, we are excited to announce the release of our all new, free landing page builder, allowing you to create high-converting and mobile-optimized landing pages in minutes at no cost. This is a landing page tool built with marketers in...
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James Scherer

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it's so easy to slip into the temptation of social media - thinking it's little more than a vehicle for your brand communication. Social platforms are basically megaphones for your business? Right?

Wrong.

In this guest post from Monique Craig, she breaks down the power of social media listening, and how crucial it is your brand to (sometimes) shut up and listen in.

Check it out and have a great weekend!

(Also, cute puppy). 
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers on a...
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James Scherer

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You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you...
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People
Have him in circles
368 people
Nikhlesh Tiwari's profile photo
Tonmoy Khan's profile photo
Daniel Israel's profile photo
Andrew Strauss's profile photo
Leah Fein-Roqué's profile photo
Alex Her's profile photo
Georgios Chalkidis's profile photo
Michelle Murphy's profile photo
Ken Newhouse's profile photo
Education
  • University of Victoria
    English, 2006 - 2010
Basic Information
Gender
Male
Story
Tagline
Content Marketer at Wishpond
Introduction
I am a goal-driven individual passionate about marketing to further those organizations I believe in.

This theme has run throughout my work experience, both with non-profit organizations in the UK and my current role with Wishpond, an organization on the most current cusp of social media and digital marketing.

My role within Wishpond is an exciting one, in which I work every day within a professional start-up organization in the marketing sector. I'm working in a fast-paced, dynamic place with intelligent people working as a cohesive team - an environment I love. I want to learn from the experience of others, and use my own to achieve the goals of the organization.
Work
Occupation
Marketing and Social Media
Skills
Marketing, Content Marketing, Outbound Marketing, Social Media Marketing, Editorial, Copywriting, Digital Marketing
Employment
  • Wishpond.com
    Content Marketer, 2013 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver, BC, Canada
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