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James Scherer
Works at Wishpond.com
Attended University of Victoria
Lives in Vancouver, BC, Canada
299 followers|74,213 views
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James Scherer

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Are you considering using ebooks to generate leads or increase your sector authority?

They're fantastic resources, but are definitely a bit intimidating when you're first starting out.

In this, my most recent guest post for +Mike Allton and +The Social Media Hat, I get into the nitty gritty of how I create ebooks with +Google Slides™, providing a walkthrough of my process and the tool itself. All without any design experience whatsoever. 

Check it out!
- James
Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.
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Great article +James Scherer! Looking forward to using for my own ebooks in the future.
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James Scherer

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Check out Wishpond's newest blog article: 7 Ways to Create List Posts that Don't Suck. And yes, we get the irony of a list post talking about list posts...
Shout out to the +Ghost  blogging platform. We just moved!
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James Scherer

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Early on after I started writing on social media and online marketing I wrote for a great guy named +Mike Allton. In the past 18 months I've contributed a dozen times to his blog, and read most of the articles he's written. 

I am constantly impressed with the breadth of his knowledge. I had a chance to ask him a few questions recently about his move to consulting, his success with Google+ and his experiences helping businesses find success with social and content.

These were his answers...
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James,
Hello my friend,
I have a new fantastic streaming receiver that will bring you almost anything you could ever want to see to your TV.  can I share this product and opportunity with you?
Ken
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James Scherer

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Are you wondering if you're publishing enough content?

Or too much?

In this 20-minute podcast, myself, +Claire Grayston and +Samantha Mykyte discuss the subject of content shock, content objectives, and the importance of a content audit (we also get into the content we're creating ourselves and why).

Listen in, and let me know what you think!
Content Convo Podcast: Are You Publishing Too Much Content? Are you publishing too much content? How much is too much anyway? In this 18-minute podcast, Wishpond’s content experts James Scherer,...
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James Scherer

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Podcast with +Bree Nakatani and +Rebekah Radice went up yesterday and it's a fun one! Give it a listen and share it 'round!
 
How to Successfully Build Your Personal Brand Online

Are you building your personal brand online? I share my story and how you can take your essence -- everything that makes you wonderfully and uniquely you -- and transition it into a vibrant online presence.

Thank you to +Wishpond and +Bree Nakatani and +James Scherer  for the opportunity to join your show! Take a listen here...

In this podcast, we discuss:

- How I built my brand from the ground up
- How I found my focus and niche 
- The importance of personable social profiles & actionable content

Listen here: http://blog.wishpond.com/post/110538247664/from-morning-radio-host-to-building-her-own-brand

#socialmedia   #marketing   #personalbranding  
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James Scherer

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Do you use Google Chrome?

All the smart marketers are doing it, mostly because the plugins make your life SO much easier. My toolbar, for instance, has 9 currently active, and 3 more working behind the scenes.

The Wishpnod marketing team combined forces to give you the 17 Chrome Plugins Every Digital Marketer Needs to See. 

Check it out!
Starting out in the digital marketing world, there is a lot to know and a lot to learn. There are so many things, people, and bits of information you need to remember and collect, it can be overwhelming to say...
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+Rebekah Radice Thank you ma'am!
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James Scherer

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No soup for you!

Check how that and 16 other Seinfeld quotes can inspire your marketing strategy in this slideshare from the Wishpond Blog.
17 Seinfeld Quotes to Inspire your Marketing Strategy From puffy shirts to soup nazis, Festivus to yada, yada, yada, Seinfeld gave us some of the most memorable pop-culture moments of the 90s. In this...
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James Scherer

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First "Content Convo" podcast is up! +Samantha Mykyte, +Claire Grayston and I discuss transparency in content (Where its come from and where it's going, which business are finding success with it, and how you can implement a transparent strategy in your own marketing).

This was so much fun to do, but I'd love your feedback on it.

Give it a listen, and stay tuned for more "Content Convo's" in the coming weeks!
Content Convo Podcast: The Transparency Phenomenon In the past 12 months, content marketing has evolved, and transparency has become a buzzword for success. In the first of Wishpond’s podcast series,...
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Some of these stats came in 20 minutes ago.

Here's an analysis of yesterday's (heart-wrenching, for me and my 12s) "Super Bowl XLIX By The Numbers"
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete. For marketers, that means the numbers are in. With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history. 115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
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Have him in circles
299 people
Christopher Dubay's profile photo
Steve Nevis's profile photo
Teodora Petkova's profile photo
Matt Alderton's profile photo
Karen Stephen's profile photo
SecurityCamExpert.com's profile photo
Brooke Ballard's profile photo
ольга карулина's profile photo
Marcos Ricardo Gomez Diaz's profile photo
Education
  • University of Victoria
    English, 2006 - 2010
Basic Information
Gender
Male
Story
Tagline
Content Marketer at Wishpond
Introduction
I am a goal-driven individual passionate about marketing to further those organizations I believe in.

This theme has run throughout my work experience, both with non-profit organizations in the UK and my current role with Wishpond, an organization on the most current cusp of social media and digital marketing.

My role within Wishpond is an exciting one, in which I work every day within a professional start-up organization in the marketing sector. I'm working in a fast-paced, dynamic place with intelligent people working as a cohesive team - an environment I love. I want to learn from the experience of others, and use my own to achieve the goals of the organization.
Work
Occupation
Marketing and Social Media
Skills
Marketing, Content Marketing, Outbound Marketing, Social Media Marketing, Editorial, Copywriting, Digital Marketing
Employment
  • Wishpond.com
    Content Marketer, 2013 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver, BC, Canada
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