Do you really think tweets + likes are good metrics of content marketing success? especially likes.. it's become so easy to get someone to like you once, but they don't become returning, engaging visitors anymore.
Hi Henley, that's quite tough to answer. I think it's certainly one metric to consider, especially given how important they are for SEO campaigns. but if you're asking whether or not the same person will come back to like more of your content, well thats really down branding and ensuring the content that's shared is of quality and targeted to your market/audience. What do you think?
Yup, I think you're right. I think creating engagement content is important, obviously, but more crucial is creating content that can convert people to buyers, or tell others about your brand.
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