I've been using sites like Topsy and Quora to discover topics/questions that are popular. I've also had success asking experts for quotes on topics, so they can act as a "stakeholder". Makes it more likely for them to want to share it when it's done too. Great post, James!
My latest blog post is a write-up from the Content Strategy Lightning talk I gave at #CSLondon12 . Please add your own thoughts, and let me know the kinds of Content Marketing activities you are currently undertaking.
Hi Henley, getting expert quotes is a fantastic idea, as you say, it's a great way of ensuring that they'll share the content too - sort of like egobait. I like the idea of Topsy and Quora too, will check them out - thanks for the tips!
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