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James Mathison
63 followers -
I create "micro-funnels": articles written to elicit a response, with promotional content to draw in attention.
I create "micro-funnels": articles written to elicit a response, with promotional content to draw in attention.

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Instapaper are treating their website parser as their core product, and giving it the time and attention (and spotlight) it deserves.

They're calling it the "Instaparser"

I like that. It's not that hard to make traditionally "boring" stuff sound cool and interesting. If the core of your business is the least flashy thing about it, which it almost always will be, then add a little flash, and give it some needed spotlight. 

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Let the market say no.

Gary V and Chase Jarvis on how they were both PISSED when their firsts clients said yes to their prices too quickly.

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I think everyone interested in improving their ability to make BANK……should absorb some of Dan Kennedy's rugged wisdom.

I want to share my notes on what he says about the Nature of Money:

1. Money is entirely unresponsive to need
2. Money ignores "pedigree"
3. Money resents the attitude of entitlement
4. Money loves clarity
5. Money demands congruency - Has a highly tuned bullshit detector
6. Money approves of intelligent generosity. It hates dumb giving (when you're guilted into it).
7. Money likes organisers and organised environments.
8. Money expects you to take every aspect of your business VERY SERIOUSLY.

(Linked to my post which clarifies these points a little)



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I haven't come across a video like this before. I'm blown away! Good message, too, (and it's very ironic that I'm sharing it on social media).
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