Scandinavian Airlines used to have a motto: "if you're not helping the customer, you should be helping someone who is".
Here is a brief history of how and why sports supplements came into being: http://www.excelsiorgroup.co.uk/blog/best-sports-nutrition-supplement-0
Crows are attracted to shining objects. Are you a crow? Are you immediately attracted to shining objects? Crows in coaching are those who are constantly attracted to the newest shining object in the form of fads, they believe the hype and marketing, they are always looking for the latest greatest shortcut. Hopefully you are not a crow but a critical thinker with a sound foundation in training principles and finely tuned BS filter so that you can ignore the shining objects.
Don’t try to replicate the game in practice, instead distort the game. Use varied constraints and restraints that force faster decision making speed and demand higher speed of action. Never allow the athlete to get comfortable into a set pattern. In essence by doing this the game itself will slow down. Make the focus not on perfect practice but on perfect effort. Encourage risk taking to push the performance envelope. Taking these approach demands deep understanding the game and the fundamentals in order to be effective. Changing how you practice will change how you play the game.
- Brunel University2000 - 2002
- ExcelsiorOwner, 2001 - presentwww.Excelsiorgroup.co.uk
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