First of all, we LOVE Target. Our kids love Target. We spend a disproportionate amount of our income there - when we used to live in Minneapolis and even now, given that we live in Seattle (where there are far fewer Targets here). For us, it's way better than the haphazard running around we would do if there were no Target.
We also LOVE Amazon. We have Prime. Our kids love Amazon. Maybe more than Target, maybe not.
We get ideas about what we need and want anywhere and everywhere. And then we buy stuff where and when it makes sense - how important is it for us to have right now vs. at the lowest price. How hard do we want to work for it? shop around? How particular are we about getting exactly what we think we want?
Most of the time this takes place in an instant - maybe a quick conversation or email exchange. If we're standing in a Target, it probably wins. If we're at home in our pj's, Amazon probably wins. And a lot of time, we think about it some more and pass.
My son turned 7 this month and he wanted a remote control helicopter. We shopped around a bit, got some ideas and then went online to check some more options that the few we saw in stores. Amazon had the best selection and useful reviews and we could have it in a couple of days. Check. Done.
I noticed this past weekend that Target had a whole wall of R/C helicopters that I never noticed before. Were they better than Amazon. Don't know. Were they there when we needed a helicopter? Not sure, but probably not. Were there reviews of the helicopters they were selling that were easy to get? Not likely.
I get that Target wants to (needs to) grow. I am disappointed that they think they need to blame the big, bad Internet and Amazon in particular. That they need an enemy #1. That they can't figure out a way to embrace consumers like us and to meet our needs better than they are already doing now.
Target - figure out how to make your brand top of mind when I've got a web browser open or when I go to Google. Figure out how to make buying from you as convenient as it is for us when we buy from Amazon. Figure out how to sell us our next TV, if you're lucky enough to have us in your aisles when we're thinking about it, or, when we're on Google wondering which one to buy and where to buy. (Incidentally, we bought our last one at a WalMart store after having done some research online and then deciding we'd rather go into a store and get it).