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James Hipkin
Worked at Red8 Interactive
Attended Queen's University
Lives in Walnut Creek, CA
139 followers|58,416 views
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Pickled hot peppers. Hand picked. Super fresh. Should be awesome.
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so pretty!
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Let the canning begin: pickled jalapeños.
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Happy Life Quiltworks, LLC (Toni R Jones)'s profile photoJohn DiFilippo's profile photoJames Hipkin's profile photo
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Sure:

1 cup cider vinegar
1/4 cup water
4 tsp liquid honey
2 tsp pickling spice
1/2 tsp pickling salt
2 cloves garlic, halved
1/2 lb jalapeño pappers, seeded and thinly sliced

1) Combine the first 5 ingredients is a small pan and bring to a boil. Remove from heat and let it sit for 10 minutes.
2) Place 1/2 clove of garlic in the bottom of two hot 1/2 pint jars. Divide the hot peppers between the jars. Place the other half of the garlic on top of the packed jars.
3) Return the liquid to a boil and pour over the peppers to fill each jar to within 1/2 inch of the top. Process 10 minutes in boiling water.

Taken from The Complete Book of Small Batch Preserving (page 151).
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James Hipkin

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What I said :-)
 
Designers please take note. We see this all the time, wonderful design that loads oh so slow because of too many images that haven't been properly prepared. 
Page weights have been spiralling out of control in recent years. Ada looks at 5 online image compression tools that might help get your pages in shape.
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I added a section on responsive design that generated some excellent discussion.
 
Had a great time at WordCamp Ottawa. Met some cool people, saw some great presentations, and was able to share WordPress for Designers.
A DESIGNER’S GUIDE
 TO WORDPRESS WordCamp Ottawa James Hipkin, May 3, 2014
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Another awesome, and very funny video from the talented Jason Headley.
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Love this time of year. My guy at the farmers market had so many tomatoes it was let's make a deal. So two flats of tomatoes, one 11 lbs of perfect heirloom tomatoes at their peak of ripeness and the other 12 lbs of san marzano tomatoes for $20. Much chopping, simmering and such later, and you have 17 pints of heirloom tomato salsa, and 8 pints of tomato sauce.
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Yummy!!
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Heirloom tomato salsa.
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made some too....
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James Hipkin

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Wait for it. 
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James Hipkin

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I added a section on responsive design that generated some excellent discussion.
 
Had a great time at WordCamp Ottawa. Met some cool people, saw some great presentations, and was able to share WordPress for Designers.
A DESIGNER’S GUIDE
 TO WORDPRESS WordCamp Ottawa James Hipkin, May 3, 2014
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James Hipkin

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A perspective to consider if your are planning to upgrade your website.
 
Hub and Spoke: A Customer Marketing Strategy for the Rest of You

My bias, and therefor my approach to marketing, is that customers, and especially best customers, are more important than prospects. Delight your customers and they will stay with you longer, buy more from you, buy without being bribed, cost you less to service, and bring in prospects just like them. Don't delight them and you have to focus on prospects to keep refilling the leaky bucket.

The implication for businesses of all sizes, is that marketing effort should be focused on sustaining and building the business you already have with current customers.  

But how?

The Hub

In this approach the website becomes the hub around which the other marketing activities, the spokes, rotate. If you own a retail store you might think that the store is the hub. This was true in earlier times, but now that consumers are doing so much research online, from a marketing's point of view, the store is a spoke. And as nice as it is, your store delivers functional benefits to your customers, which creates mutual value, but your store doesn't add value. What your store is selling and your customers are buying is probably not that different from what they can find elsewhere.

The web site is where even the smallest business can create incremental value, value beyond functional benefits, for the customers who care and who matter, your best customers. Why is this important? Your best customers are a small percentage of all your customers but a large percentage of your sales and profit. Creating value beyond function benefits is how even the smallest business can generate loyalty and competitive insulation among its best customers.

The Spokes

With an apology to George, "All Spokes are created equal, but some spokes are more equal than others."

Spokes are the activities, the channels, the tactics you use to connect with your customers. 

Advertising is a spoke. So is Social Media. Each spoke works, with varying degrees of efficiency and accuracy, to draw your best customers into an environment, the web site, where they can experience your brand and receive value beyond functional benefits.

The spokes also provide a conduit through which you can deliver value to your best customers. Please note, it's "deliver value to," not receive value from. The best emails newsletters are not flyers in electronic form. If you are true to the Hub and Spoke Strategy, they describe, inform, entertain, reveal, and uncover new information and insights about your products and services, they provide value that interest your best customers, and attracts them back to your website.

When thought about this way you will quickly see that not all spokes are equal. Some are better than others at connecting with your customers, at generating the two-way interaction that the Hub and Spoke Strategy depends on. 

For example, advertising is an efficient way to get a simple message to lots of people. But advertising is a unidirectional medium and it's not very accurate. It's frankly better suited to prospect marketing, and the Hub and Spoke Strategy is most effective when it’s used as a customer marketing strategy.

Now aren't your relieved. You knew you couldn't afford advertising, now you know it doesn't matter because it isn't the best tactic for you. 

Channels like Social media and email on the other hand aren't very efficient at delivering a simple message to lots of people, but they are very efficient at establishing and sustaining complex, value-rich connections with your best customers. Not everyone. Everyone doesn't want to have a relationship with your store, brand, product, service, etc., but your best customers do. They are heavy category users because they have a strong need for what your category provides. What you sell is important to them. Use Social Media spokes to draw these customers into the hub, into your website, and create additional value for them.
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One of our developers told me about this extension. I used it in a customer call yesterday. It's an awesome tool.
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James Hipkin

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I'm pumped. My application to speak at WordCamp Ottawa, my home town, was accepted. I will be presenting WordPress for Designer in the Site Creators track on Saturday, May 3rd. I'm looking forward to meeting lots of Canadian WP users.
A DESIGNER’S GUIDE
 TO WORDPRESS WordCamp STL James Hipkin, March 1, 2014
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Congratulations!
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Work
Employment
  • Red8 Interactive
    COO, Managing Director
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Currently
Walnut Creek, CA
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415-789-3685
Education
  • Queen's University
    B. Mus., 1973 - 1977
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